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@LifeTravYPF Drops “Hard To Dance”

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Perseverance is one of the key factors of success and that is something that Peekskill, NY native LifeTrav knows very well. Having been raised in a public housing project known as Bohlman Towers, the youngster was abandoned by his father, forcing his mother (who died suddenly in 2020) to raise him and his brother by her lonesome. Trouble soon came knocking as LifeTrav was ordered to remain on house arrest for 6 months at the age of 17. With nothing but time on his hands, he decided to pour all of his energy into music with the goal of becoming rap’s next big superstar.

Now 25-years-old, his YPF Crew & Management company has signed an exclusive joint venture and partnership with JMBG Music to distribute all of his music along with his YPF artist signed to his label. Backed by support from Hot 97’s DJ Drewski, his manager YPF-Quasia and a bevy of music industry veterans such as Dale “Rage” Resteghini, Jonathan Michael (Ruff Ryders, First Priority Music), Ben Goldman (Epic, Columbia), and Jason Jordan (Symphnoic), the sky is truly the limit for LifeTrav. Set to release new music to the masses in 2021, he kicks things off with the music video for his high energy single Hard to Dance, which is directed by Rage.

Check it out below!

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Music Videos

Ann-Derie Releases “Maximum Capacity”

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Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.

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Chey Delivers Amazing Freestyle On Sway’s Universe

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Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.

Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.

Watch below.

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Poiison & Styles P Drops New Collaboration “Big Boys”

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The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

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