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Key Glock Celebrates Glocktober With “Da Truth”

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It might seem like he exaggerates the extent of his flyness, but Key Glock only traffics in cold hard facts. Channeling Paul Pierce as he pulls up from center court, Key Glock shares Da Truth,” his latest single. Produced by rising trap sound architect Pyrex Whippa, “Da Truth” mixes entrancingly atmospheric keys with a relentless subwoofer assault. Sitting firmly in the pocket as he cuts through the beat’s ample negative space, Glock works a nursery rhyme-like cadence as he aims to silence those who doubt he’s one of the South’s best emcees: “Roses are red, violets are blue/I put money over b*tches, I don’t know bout you.” “Da Truth” is the latest flex-heavy banger to emerge in the lead-up to Yellow Tape 2Key’s next album, following the chaotic, Tay Keith-produced Ambition For Cash.

The follow-up to 2020’s Yellow Tapewhich peaked at #16 on the Billboard 200 and featured fan favorite songs like Dough,” ‘Word on the Streets,” and Look At They Face,Yellow Tape 2 finds the 24-year-old artist refining his style, unleashing tighter flows, delivering cleverer punchlines, and giving even fewer f*cks. Blessed with production from an A-List of sound architects including Tennessee legends Tay Keith (Memphis)Juicy J (Memphis), and Bandplay (Nashville), plus heavy-hitters from across the rap spectrum like Sosa 808Budda Bless, and more, the upcoming project finds Glock once again demonstrating why he’s one of the most respected lyricists in his city. The latest step in Glock’s fast rise to stardom, Yellow Tape 2 arrives later this fall via Paper Route EMPIRE.

The upcoming Yellow Tape 2 continues a busy year for Glock, as he’s spent time collaborating with his Paper Route EMPIRE associates. Earlier this year, he connected with his label boss and frequent sparring partner Young Dolph for Dum And Dummer 2, their second full-length collaborative album. Debuting at #8 on the Billboard 200Dum & Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which also debuted at #8 in 2019. Glock also made multiple appearances on PAPER ROUTE iLLUMINATithe first-ever label compilation tape by Paper Route EMPIRE. Along with collaborating with fellow PRE signees like Snupe Bandz on “Blu Boyz” and Bandaid” and Paper Route Woo on “Big Ol Racks,” Glock connected with Gucci Mane for project highlight “I Do This.

Stream “Da Truth” here!

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Vara Releases New Single “Paranoia”

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Florida-based next-gen pop star vara releases new single “Paranoia,” under the guidance of 98 degrees Jeff Timmons. Fresh off the DNA World Tour with the Backstreet Boys, vara has teamed up with Timmons to disrupt the music industry with their style that can be described as an edgy mix of alternative/pop influenced by Billie Eilish and Avril Lavigne.

Paranoia is an extremely personal song that tackles the subject of the struggles of mental health and we wanted to see if you’d be interested in having vara have this much needed conversation during an interview with you.

“Vara carries themself with such maturity, confidence, and poise, and possesses an emotional intelligence that’s quite indescribable,” says Jeff Timmons, who serves as a mentor/manager to vara.

“Vara has everything it takes to tackle the roller coaster ride of the entertainment industry, but it’s the other things they will do that excites me; the impact they will have on others with their music will undoubtedly be incredible, but the way they will empower and inspire others in their generation is something I hope to have the opportunity to witness.”

Listen to her newest single below.

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Wacotron Puts His City On The Map With New ‘Out The Blue’ Mixtape

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Putting his hometown on the map with his frank lyricism and heavy Lone Star State drawl, Wacotron is one of Texas’s most exciting rappers. Today, he shares Out The Blue, the highly-anticipated follow-up mixtape to his critically acclaimed 2021 project Smokin Texas. Highlighted by heavy trap production from Southside & 808 Mafia, among others, the 11-track effort establishes Wacotron’s status as the man in his city. He shares harrowing tales about life on the streets of Waco, weaving pearls of street wisdom and sly turns-of-phrase. 

Among project highlights are the dark Texas club anthem “Let Em Know,” as well as the heartfelt, guitar-laden “The Blues,” which finds the street veteran taking his sound in a new direction as he reckons with his past. Featuring appearances from Freebandz rapper Doe Boy and Atlanta mainstay Derez D’Shon and additional production from superstar artist/producer MarshmelloOut The Blue is available everywhere via Pick Six Records/808 Mafia.

Along with the new mixtape, Wacotron shares the video for “Game Time,” a highlight from the project produced by Project X of 808 Mafia. On top of a hauntingly hypnotic trap instrumental, Wacotron unleashes bar after bar as he warns his opps not to cross him: “I’m quarterback and I’m picking the blitz up,” he spits. In the DJ Black Messiah-directed video, Wacotron ignores ‘no trespassing’ signs as he proves he runs the streets of his hometown.

With Out The Blue, Wacotron plans to build on the success of his debut 2021 mixtape Smokin’ Texas, which received praise from ComplexHipHopDXDJ Booth, and more. He hasn’t been entirely quiet over the past year, though, as he’s made waves in the rap game with singles like “Raw” and “Free Mason” (each with over 4 million streams on Spotify). The Waco, TX native has also been an ambassador for central Texas rap, working alongside other Waco risers and boosting their careers while he becomes a star in his own right.

With the release of his sophomore project Out The Blue, Wacotron proves he’s an artist to watch in the bustling Texas rap scene. Stay tuned for much more from the young rapper in the near future.

Stream Out The Blue!

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Buzzing Rapper, $windlaaa Drops His 2nd Mixtape ” Late Night Thoughts”

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Busting out of Florida and New York with tight rhymes, $windlaaa is turning heads with his hard-hitting rap tunes. In October $windlaaa Relesed his next project Late Night Thoughts. Spanning 21 tracks, the new project recounts the rough circumstances of his upbringing and emotional setbacks In a recent “On the Radar interview, $windlaaa discussed the project, expressing his growth as an artist, betrayal in the industry and dating relationships, like his freestyle Lights Off. 

The upcoming mixtape is home to standout singles Backend,  Skrrt’n thru Traffic and Price On My Head$windlaaa rolls out the red carpet for a tasteful selection of feature appearances from Trapland Pat, FL Dusa, Lit Yoshi & tracks from top NY producer, Jbanga Beats. Ready to bring his melodic raps to a larger audience, $windlaaa has what it takes to be the next big star!

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