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Key Glock Celebrates Glocktober With “Da Truth”

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It might seem like he exaggerates the extent of his flyness, but Key Glock only traffics in cold hard facts. Channeling Paul Pierce as he pulls up from center court, Key Glock shares Da Truth,” his latest single. Produced by rising trap sound architect Pyrex Whippa, “Da Truth” mixes entrancingly atmospheric keys with a relentless subwoofer assault. Sitting firmly in the pocket as he cuts through the beat’s ample negative space, Glock works a nursery rhyme-like cadence as he aims to silence those who doubt he’s one of the South’s best emcees: “Roses are red, violets are blue/I put money over b*tches, I don’t know bout you.” “Da Truth” is the latest flex-heavy banger to emerge in the lead-up to Yellow Tape 2Key’s next album, following the chaotic, Tay Keith-produced Ambition For Cash.

The follow-up to 2020’s Yellow Tapewhich peaked at #16 on the Billboard 200 and featured fan favorite songs like Dough,” ‘Word on the Streets,” and Look At They Face,Yellow Tape 2 finds the 24-year-old artist refining his style, unleashing tighter flows, delivering cleverer punchlines, and giving even fewer f*cks. Blessed with production from an A-List of sound architects including Tennessee legends Tay Keith (Memphis)Juicy J (Memphis), and Bandplay (Nashville), plus heavy-hitters from across the rap spectrum like Sosa 808Budda Bless, and more, the upcoming project finds Glock once again demonstrating why he’s one of the most respected lyricists in his city. The latest step in Glock’s fast rise to stardom, Yellow Tape 2 arrives later this fall via Paper Route EMPIRE.

The upcoming Yellow Tape 2 continues a busy year for Glock, as he’s spent time collaborating with his Paper Route EMPIRE associates. Earlier this year, he connected with his label boss and frequent sparring partner Young Dolph for Dum And Dummer 2, their second full-length collaborative album. Debuting at #8 on the Billboard 200Dum & Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which also debuted at #8 in 2019. Glock also made multiple appearances on PAPER ROUTE iLLUMINATithe first-ever label compilation tape by Paper Route EMPIRE. Along with collaborating with fellow PRE signees like Snupe Bandz on “Blu Boyz” and Bandaid” and Paper Route Woo on “Big Ol Racks,” Glock connected with Gucci Mane for project highlight “I Do This.

Stream “Da Truth” here!

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Marques Houston Returns To R&B With New Single “Last Drop”

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Marques Houston returns to R&B after a two-year break with the buzzing new single “Last Drop.”

The 42-year-old entertainer is making a strong comeback with his new track from the upcoming album The Best Worst Year Ever. “Last Drop” is a romantic serenade that interpolates Tevin Campbell’s “Can We Talk.”

Houston sings, “I wanna be the one that you call when you’re feeling low / I wanna be the one you can call on, girl, that’s for sure.”

“I wanted to get back to my nostalgic roots by paying homage to one of my favorite songs of all time, ‘Can We Talk’ by Tevin Campbell,” said Houston about making the new track. “I love the way that song makes me feel and the power it has to take me back to a moment of my many crushes as a teen. I wanted to create a rendition of the song and make it today’s generation’s soundtrack for their crushes.”

“Last Drop” was co-written by Houston and Ryan Hirt, with Jeffrey Toney on production. The song’s video pays homage to classic R&B visuals, featuring scenes of Houston dancing and singing in the rain.

“Last Drop” follows the release of “Admit It” in January. Both tracks will be featured on Houston’s upcoming album, due later this year. Additionally, he is expected to announce a headlining tour soon.

His new project follows his 2022 EP, ME: Dark Water, which included collaborations with Ray J and Monteco. With “Last Drop,” Houston aims to reignite the excitement he once stirred as “Batman” of the 1990s boy band Immature, later known as IMx. This new single, released via Phoenix Music Group, marks his return to the music scene.

Stream Marques Houston’s new song “Last Drop” and watch the official video today.

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@uknowflyboi rips up the beat in “Boston Kreme”

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It’s no secret that rappers from Detroit are, honestly, carrying the game right now. Whether it’s inspiring Lil Yachty’s Concrete Boys or just providing the rap game with some of the most original flows around, it’s always a good time when their biggest artists drop new releases. 

One of those artists is Flyboi Rich — one of the city’s top rising artists with tens of thousands of organic listeners on Spotify. His new release, “Boston Kreme,” packs in energy like sardines in a tiny can, showcasing his trademark lyrical dexterity and previewing an exciting drop schedule that he plans to act on this year. 

Check out “Boston Kreme” below.

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Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album

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Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.

Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.

Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.

Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.

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