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Interview: Producer Yonatan Watts talks early inspirations, working Ariana Grande & Eric Bellinger, and more

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Yonatan Watts has already had an impeccable 2021, working with high-profile artists and defining himself in the music industry. Yonatan will be someone to keep an eye out for with his incredible producing capabilities; it is only a matter of time before he becomes a household name.

He has co-produced records like “Main Thing” by American singer Ariana Grande, “GLE” by American rapper Desiigner, “Weak all Week” by American singer Eric Bellinger — which says a lot about his reach and what he’s capable of.

His production style is unique and distinct. In a recent interview, Watts said that artists such as Stevie Wonder, Usher, B2k, Tank, Justin Timberlake, Tyrese, played a major role in his musical influences.

As someone who has a lot more dope projects on the way, he can’t wait to show people what he’s capable of. Keep reading to learn more about his journey and how he got started in music.

What city are you from/ Where are you based now?
I’m from Toronto, Canada but now based out of Los Angeles, CA.

What is your producer name? What is your real name? How did you get your producer name?
My producer name is actually “Yonatan Watts” which is my birth name, I felt as if it was unique enough to standout and be my stage name so I kept it as that.

At what point in your life did you decide to pursue a career in music?
Believe it or not, I started music really early in my life and it came from a love of Japanese/ anime culture mixed with black culture soul and R&B. I used to listen to the these songs of my favorite manga/anime and used to sing them and make my own versions. Eventually people kept telling me that I had a natural gift for singing.

Has your upbringing played a role in shaping who you are and defining your sound today? If so, how?
My parents having such a rich pallet when it came to music, inspired me to define my sounds based off of what I was hearing in the household on a regular basis. It shaped my taste and when it came to singing, I would eventually make better decisions based from the music I was hearing and mimicking.

How would you describe your sound to readers who may not be familiar with you?
My sound would best be described as the perfect fusion between generations. I’m born between 1989-1995, which was the time in which you were perfectly between two different generations and saw technology when it emerging, to what it is today. That being said, I’ve always aimed to blend the old with the new.

What ultimately inspired you to dedicate yourself to a music career?
Based off my success at a young age, I knew that singing was going to be something that stayed with me for a long time. When I was 18, I was in the national TV show “Canadian Idol” in which i made it past the Top 100 all the way to duets, at this point I knew that I was meant to do music.

What’s one reason you are passionate about music and what inspires you?
To me, it’s the feeling and the transformative nature of music that can shift moods and can make people feel. When I used to listen to old CD’s and vinyls, the music touched me in a way that nothing else could. This feeling I knew I had to continue feeling for the rest of my life.

Do you have any hobbies outside of music? What do you do to stay creative?
My hobbies outside of music involve culinary and outdoor activity and travel. Anyone that knows me, knows I love to eat great food from some of the best restaurants, wherever I can find them.

Who are some of your main musical influences?
Stevie Wonder, Usher, B2k, Tank, Justin Timberlake, Tyrese, the list goes on. (This list is my list from when I first started making music).

What are some of your music career goals for the future?
To work with Beyonce, Jay-Z, Bruno Mars, and a few other individuals who inspire me. In the future, I will also be creating a label and signing new acts and developing them.

Tell us about your most recent project?
The project I’m currently promoting is my production input on a Billboard No. 1 album, Ariana Grande’s positions (deluxe) album. The song is called “main thing.” And I’m proud and honored to be apart of the production on this song. It’s currently out so please go stream it!

What has the response been like to that project?
The response has been phenomenal, my inbox has been filling up and my phone has been ringing; I’m blessed.

What are some projects you’ve done in the past that you are most proud of and why?
One of the biggest breakthrough’s of my career to date, has been the record I just co-produced for Ariana Grande called “Main Thing.” This was released on Feb 19, 2021 and has already garnered millions of streams worldwide in short amount of time. We expect the album to go platinum sometime this year. I recently co-produced Desiigner’s latest single “GLE” with Akeel Henry, this came out January 2021 and is already an instant classic for Desiigner fans worldwide. Also produced a single for Eric Bellinger called “Weak all week” with Xeryus (guitarist) in which also recently dropped in December of 2020. Eric dropped visuals for the song almost immediately creating a depth and longevity to the song. I also did “Material“ with Eric Bellinger and Hitmaka, later last year. Also did two records from a recent Def Jam records artist “Saint Bodhi” on her album “Mad world” and I co-produced the title track “Mad World” and also one of her singles “Zombie” in which she created visuals to accompany the song. Another notable song I had a hand in production with was “Bestie” with Dame Dolla and Lil Durk with Omar Grand and Marley Waters.

What’s next for you? Are you working on any upcoming projects we should be on the lookout for?
I have some pretty amazing things coming out soon, we have a song with Jordin Sparks that’s going to be amazing, music from Tamar Braxton coming out soon; and some massive projects that I can’t mention but will be phenomenal.

What message do you hope fans take away from your production skills?
One thing I want fans to take away is that I’m a real producer/singer/songwriter … I’m diverse and can’t fit in a box because I was always surprise people with what I can do. I’ve always had a motto which is “no limitations.” I can’t wait for everyone to hear what’s coming next. 

Artist To Watch

Kerstin And Her Path To Solo Stardom Revealed Through “So Deep”

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Kerstin, an emerging artist in the R&B landscape, is captivating audiences with her latest single, “So Deep“. Known for her soulful voice and compelling songwriting, Kerstin is carving out a unique space in the music industry. Her new release marks an exciting chapter in her career, showcasing her talent in both vocal performance and dance.

Who is Kerstin?

For those unfamiliar with Kerstin, she is an artist whose roots are deeply embedded in music. Having spent her entire life on stage, she brings a wealth of experience and passion to her craft. She describes the studio as her “safe place,” where she can fully immerse herself in the creative process. This dedication is evident in every note she sings and every lyric she writes.

“So Deep” is more than just her latest single. In fact, it’s a glimpse into Kerstin’s creative world. She has always been committed to letting her music speak for itself, but with this release, she is stepping out from behind the shadows. When asked why she decided to show more of herself, she explained, “I really just wanted to focus on the music. Releasing music as a writer is important to me“.

The Visual Experience of “So Deep”

The official music video for “So Deep” is as mesmerizing as the record itself. It offers fans a preview of what to expect from Kerstin’s upcoming project, set to release sometime in summer 2024. The official visuals highlight her skills as both a vocalist and a dancer, presenting a bold and confident image that resonates with viewers.

Nonetheless, in her recent video for “So Deep,” Kerstin makes a powerful statement. The visuals are breathtaking, showcasing her talent and confidence as a solo artist. She had fun shooting the video, and this joy is palpable. The video provides a sneak peek into her forthcoming project and signals her intention to make a lasting impact on the R&B scene.

The Journey from Untitled to “So Deep”

Kerstin’s second project, Untitled, featured a moody green cover with a mysterious silhouette. Fans were enthralled by the medley of songs, drawn in by the allure of the unknown artist behind the music. Then, she had her single “Eyes” which served as a standout track, captivating listeners and leaving them yearning for more. With “So Deep,” Kerstin steps out of the shadows, revealing more of herself and her artistry.

With that being said, Kerstin’s dedication to her music is unwavering. She has been honing her skills for years, and her efforts are evident in her polished performances and heartfelt lyrics. Her ability to express emotion through her music is a testament to her talent and hard work. For now, get familiar with the trailblazing talent! Don’t miss out on the chance to witness the rise of an R&B sensation. Press play on her most recently released visuals and step into “So Deep”.

CONNECT WITH KERSTIN ON SOCIAL MEDIA:

Instagram | Apple Music | Spotify | YouTube

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Bravesoull Releases New Video For Drill Drop “Back A Wraith”

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Hailing from the concrete jungle and ever-evolving hip-hop scene of New York, Bravesoull is back with a brand new banger, “Back A Wraith“. Bravesoull’s hot new track not only stays true to the drill sound that has swarmed the industry as of late, but also carries a deep emotional undertone that pays homage to the artist’s journey and those he has lost along the way.

Staying True to the Drill Sound

Since its inception, Drill music has lured listeners in with its hypnotically boomin’ beats and infectious lyrics and Bravesoull brings these same yearned for sounds in his latest offering. Bravesoull has embraced this genre with open arms, infusing his unique style and energy into every track he releases. “Back A Wraith” is no exception. The song’s bouncy rhythm is designed to ignite a fire within listeners, making it impossible not to nod along or get up and move. 

What sets “Back A Wraith” apart from other drill tracks is its emotional depth. Bravesoull takes this opportunity to pay homage to those he has lost, including his cousin TDot, the creator of the Woo Walk, a dance that has become synonymous with the drill movement. The song is laced with references to staying solid as one rises through the ranks, a powerful message for any and everyone navigating through their journey of life and career.

Infectious Rhythm and Powerful Lyrics

The track’s infectious rhythm is one of its standout features. The production is top-notch, featuring pulsating beats that grab your attention from the first note. Bravesoull’s dynamic style and delivery shine through, making “Back A Wraith” a track that transcends boundaries. His powerful lyrics resonate deeply, reflecting the struggles and triumphs that come with the pursuit of success.

The backdrop of “Back A Wraith” is a masterclass in production. The beats are meticulously crafted to create a hypnotic atmosphere that draws listeners in. Each element, from the bassline to the hi-hats, is perfectly balanced, allowing Bravesoull’s vocals to take center stage. The result is a track that is both sonically pleasing and emotionally impactful.

At its core, the new release is about resilience and loyalty. Bravesoull’s lyrics are raw and unfiltered, providing a glimpse into his world and the experiences that have shaped him. He speaks candidly about loss, perseverance, and the importance of staying true to oneself. It’s a message that resonates with anyone who has faced challenges and emerged stronger on the other side.

Bravesoull: A Dynamic Artist

Bravesoull is no stranger to the spotlight. Known for his dynamic style and delivery, he has consistently delivered music that captivates and inspires. His ability to blend hypnotic melodies with hard-hitting lyrics has set him apart in the crowded hip-hop landscape. With “Back A Wraith,” Bravesoull continues to prove that he is a force to be reckoned with.

For those who are passionate about music, especially the pulsating beats and raw lyricism of drill music, this release is a must-listen. With that being said, if you haven’t already, be sure to check out Bravesoull’s latest video for “Back A Wraith”. It’s a banger that promises to leave a lasting impression and solidify Bravesoull’s place in the halls of hip-hop greats.

CONNECT WITH BRAVESOULL ON SOCIAL MEDIA:

INSTAGRAM | APPLE MUSIC | SPOTIFY | YOUTUBE

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JORDI WINS RED BULL BATALLA SAN ANTONIO QUALIFIER AFTER AN ELECTRIFYING 

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FINAL ROUND BATTLE AGAINST FELLOW TEXAS MC CUBAN, BOTH ADVANCING TO THE NATIONAL FINAL IN MIAMI

This past weekend at San Antonio venue Paper Tiger, Jordi from Eagle Lake, Texas won the Red Bull Batalla San Antonio Qualifier, beating out 15 others to earn not only bragging rights, but automatic entry to compete at the National Final in Miami in October. Red Bull Batalla is the largest Spanish-language freestyle rap battle in the world, and this marks the 2nd time the26-year-old winner qualifies for the National Final.  

As the first U.S. qualifier event of the 2024 season, over 1,100 fans rallied to support MCs from the local Texas region and beyond. In a thrilling final battle, Jordi squared up against local Texas MCCuban, igniting the crowd’s excitement to see which hometown freestyler would take the trophy. Though Jordi takes first place, Cuban will also advance to the National Final along with runners up Boss fromLA and Yenky One, a former World Final qualifier who resides in Utah. Houston rapper Bo Bundy closed out the event with a performance followed by Mexico’s Tornillo who serenaded the crowd with hits like “Morena,” “Un Die Todo Se Termina,” and a new unreleased track. 

All eyes now shift to New York City where Red Bull Batalla will hold its first titled event in the Big Apple on July 13th with the second and final Red Bull Batalla U.S. qualifier event of the season. A new cast of 16 MCs will prove themselves for the ultimate prize – a chance to represent the U.S. on the world’s biggest stage for freestyle battle rap at the sold-out International Final at the WiZink Center in Madrid, Spain in November. 

For photos and assets from the Red Bull Batalla San Antonio Qualifier visit Red Bull Content Pool. For fans looking to catch the action, the full event replay can be streamed across Red Bull Batalla social channels including Twitch tomorrow, April 23 at 4pm PT / 7pm ET.

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