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Interview: Producer Yonatan Watts talks early inspirations, working Ariana Grande & Eric Bellinger, and more

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Yonatan Watts has already had an impeccable 2021, working with high-profile artists and defining himself in the music industry. Yonatan will be someone to keep an eye out for with his incredible producing capabilities; it is only a matter of time before he becomes a household name.

He has co-produced records like “Main Thing” by American singer Ariana Grande, “GLE” by American rapper Desiigner, “Weak all Week” by American singer Eric Bellinger — which says a lot about his reach and what he’s capable of.

His production style is unique and distinct. In a recent interview, Watts said that artists such as Stevie Wonder, Usher, B2k, Tank, Justin Timberlake, Tyrese, played a major role in his musical influences.

As someone who has a lot more dope projects on the way, he can’t wait to show people what he’s capable of. Keep reading to learn more about his journey and how he got started in music.

What city are you from/ Where are you based now?
I’m from Toronto, Canada but now based out of Los Angeles, CA.

What is your producer name? What is your real name? How did you get your producer name?
My producer name is actually “Yonatan Watts” which is my birth name, I felt as if it was unique enough to standout and be my stage name so I kept it as that.

At what point in your life did you decide to pursue a career in music?
Believe it or not, I started music really early in my life and it came from a love of Japanese/ anime culture mixed with black culture soul and R&B. I used to listen to the these songs of my favorite manga/anime and used to sing them and make my own versions. Eventually people kept telling me that I had a natural gift for singing.

Has your upbringing played a role in shaping who you are and defining your sound today? If so, how?
My parents having such a rich pallet when it came to music, inspired me to define my sounds based off of what I was hearing in the household on a regular basis. It shaped my taste and when it came to singing, I would eventually make better decisions based from the music I was hearing and mimicking.

How would you describe your sound to readers who may not be familiar with you?
My sound would best be described as the perfect fusion between generations. I’m born between 1989-1995, which was the time in which you were perfectly between two different generations and saw technology when it emerging, to what it is today. That being said, I’ve always aimed to blend the old with the new.

What ultimately inspired you to dedicate yourself to a music career?
Based off my success at a young age, I knew that singing was going to be something that stayed with me for a long time. When I was 18, I was in the national TV show “Canadian Idol” in which i made it past the Top 100 all the way to duets, at this point I knew that I was meant to do music.

What’s one reason you are passionate about music and what inspires you?
To me, it’s the feeling and the transformative nature of music that can shift moods and can make people feel. When I used to listen to old CD’s and vinyls, the music touched me in a way that nothing else could. This feeling I knew I had to continue feeling for the rest of my life.

Do you have any hobbies outside of music? What do you do to stay creative?
My hobbies outside of music involve culinary and outdoor activity and travel. Anyone that knows me, knows I love to eat great food from some of the best restaurants, wherever I can find them.

Who are some of your main musical influences?
Stevie Wonder, Usher, B2k, Tank, Justin Timberlake, Tyrese, the list goes on. (This list is my list from when I first started making music).

What are some of your music career goals for the future?
To work with Beyonce, Jay-Z, Bruno Mars, and a few other individuals who inspire me. In the future, I will also be creating a label and signing new acts and developing them.

Tell us about your most recent project?
The project I’m currently promoting is my production input on a Billboard No. 1 album, Ariana Grande’s positions (deluxe) album. The song is called “main thing.” And I’m proud and honored to be apart of the production on this song. It’s currently out so please go stream it!

What has the response been like to that project?
The response has been phenomenal, my inbox has been filling up and my phone has been ringing; I’m blessed.

What are some projects you’ve done in the past that you are most proud of and why?
One of the biggest breakthrough’s of my career to date, has been the record I just co-produced for Ariana Grande called “Main Thing.” This was released on Feb 19, 2021 and has already garnered millions of streams worldwide in short amount of time. We expect the album to go platinum sometime this year. I recently co-produced Desiigner’s latest single “GLE” with Akeel Henry, this came out January 2021 and is already an instant classic for Desiigner fans worldwide. Also produced a single for Eric Bellinger called “Weak all week” with Xeryus (guitarist) in which also recently dropped in December of 2020. Eric dropped visuals for the song almost immediately creating a depth and longevity to the song. I also did “Material“ with Eric Bellinger and Hitmaka, later last year. Also did two records from a recent Def Jam records artist “Saint Bodhi” on her album “Mad world” and I co-produced the title track “Mad World” and also one of her singles “Zombie” in which she created visuals to accompany the song. Another notable song I had a hand in production with was “Bestie” with Dame Dolla and Lil Durk with Omar Grand and Marley Waters.

What’s next for you? Are you working on any upcoming projects we should be on the lookout for?
I have some pretty amazing things coming out soon, we have a song with Jordin Sparks that’s going to be amazing, music from Tamar Braxton coming out soon; and some massive projects that I can’t mention but will be phenomenal.

What message do you hope fans take away from your production skills?
One thing I want fans to take away is that I’m a real producer/singer/songwriter … I’m diverse and can’t fit in a box because I was always surprise people with what I can do. I’ve always had a motto which is “no limitations.” I can’t wait for everyone to hear what’s coming next. 

Features

Ascendent Creator Marlon LuGa on the Similarities Between the Streaming Game and the Music Industry: “At the End of the Day, the Cream Rises to the Top”

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Standing at 6’5” with a magnetic personality, Marlon LuGa has become one of Sweden’s most exciting new creators, captivating nearly two million followers across Twitch, YouTube, TikTok, and Instagram. Raised in a small Swedish town, Marlon discovered his competitive edge through basketball, where he quickly became a standout player with dreams of going pro. Music fueled his focus and became a creative outlet—one that ultimately inspired him to explore streaming as his path shifted. In streaming, Marlon found the perfect arena to showcase his humor, relatability, and energy. Now, he’s striving to create an experience for his fans that rivals the loyalty he admires in the music industry, aiming to build a dedicated community that connects on a deeper level.

You’ve said you want to be the biggest streamer in the world. How did you set that goal for yourself?

Marlon: Honestly, I’ve always been someone who goes all-in, no matter what I’m doing. When I was younger, it was basketball. Now, it’s streaming. I don’t just want to make a little splash—I want to be the best. There’s something about setting a big goal that pushes you every day, you know? Streaming isn’t easy; it takes a lot of energy and creativity. But I’m up for it. At the end of the day, the cream rises to the top, and I’m working to make sure I get there.

Are there other streamers who inspire you?

Marlon: Definitely. I watch people like Kai Cenat and IShowSpeed all the time—they’re killing it right now. What I admire about them is their ability to connect with fans. They’re themselves, and people love them for it. Kai’s personality is huge, and Speed brings so much energy, but they both know how to create moments that make people feel part of something. That’s what I’m trying to do with my community, too. It’s not just about numbers—it’s about building something real that people want to come back to.

You’ve mentioned paying close attention to how artists in the music industry cultivate their fanbases. What have you learned from watching them?

Marlon: Music and streaming aren’t that different, honestly. I see artists like PARTYNEXTDOOR and YoungBoy building core, loyal fanbases who stick with them no matter what. That’s the kind of connection I want with my fans. If you stay authentic, keep putting out content you believe in, people will catch on, and the right audience will find you. In streaming, it’s easy to get caught up in trends, but I think the most successful people are the ones who stick to their style, who aren’t afraid to show who they really are.

You’ve built a big audience in Sweden and Europe, but do you have plans to expand your reach even more?

Marlon: 100%. I’ve been thinking about coming to the US to set up shop, build my setup out there, and collab with other creators. There’s so much opportunity in the States, and I think it would give me a new perspective. Plus, the US audience is huge, and they’re always looking for fresh content. It’s a little scary, but I know it would be worth it. I’m ready to take things to the next level and see how far I can really go.

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Artist To Watch

J.R.Clark’s new album ‘All Business, No Luv’ is out now

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rap artist JR Clark

Virginia’s J.R.Clark’s got a new album for the streets. Check out All Business, No Luv — a collection of hard-hitting tracks that capture the spirit of the state’s rap dominance.

Inspired by artists like Rick Ross and J. Cole, J.R.Clark’s style is smooth and easy to listen to. The album is something you’ll want to throw when you’re in the car headed to your daily commute — or the soundtrack to your drive to, and from, a weekend function. You’ll vibe to the lyrics and nod to the beat. It’s worth the listen.

J.R.Clark started off as a studio engineer in Virginia. He transitioned to become an in-demand artist and his growing fanbase reflects that he made the right decision. Tune in to his new album and become a fan.

Check out the videos that have been released from the project too on J.R.Clark’s official YouTube channel.

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Artist To Watch

JVN Is Here To Impress With Latest EP ‘In Due Time’

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Jvn

Jvn

Jvn, (@aapjvn) rising name in the hip-hop scene, is making waves with the release of his new EP In Due Time, available on all streaming platforms. He’s gotten comparisons to artists such as J. Cole in recent days. Released on September 17, the project is a bold declaration of his commitment to bringing back traditional hip-hop, a genre that Jvn feels deeply connected to. With this EP, he aims to both honor the greats and stake his claim as an artist to watch.

Jvn’s musical influences read like a who’s who of hip-hop icons, with artists such as Jay-Z, Nas, Meek Mill, T.I., and 50 Cent shaping his lyrical style and delivery. This reverence for hip-hop’s roots is evident in every track on the EP, which is characterized by its raw, authentic sound. Jvn highlights B2B as a must-listen track, calling it the perfect gateway for new fans looking to get a sense of his style.

In a recent interview, Jvn spoke about the personal nature of In Due Time. “I feel like the music I was making and the space I’m in right now shaped the theme of this release,” he explained, suggesting that the EP is a reflection of his current mindset and experiences. With his confident delivery and sharp lyricism, Jvn is positioning himself alongside the greats, both past and present.

Beyond the music, Jvn is hitting new career milestones. He recently performed at a sold-out show alongside Lil Uzi Vert and G Herbo, marking a significant achievement for the up-and-coming rapper. As he continues to work on new music, Jvn hopes to join a major tour, further expanding his reach in the music world.

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