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Getting Into New Age Rap: A Primer

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The barrier to rap fandom is open to all. The constantly changing genre continues to open up new avenues, today’s most prominent being what we call new age rap – a blanket term covering “mumble” and “melodic” rap that is seemingly becoming the genre’s most important, and marketable, subtype. Juice WRLD signed a $3 million deal with Interscope off of the strength of his melodies. Playboi Carti is also a stalwart in the next generation and listeners can barely understand what he’s saying. It’s a different rap world than what existed in the 90s. The key to staying on top of the changing game is to be able to understand it and be open to anything.

We’ve created a quick primer with three main ways to get into rap’s new age. Whether you’re an artist or fan of trap looking to understand today’s game, we’ve got you covered.

Understand that rap isn’t all about bars anymore

Remember the 1990s where everyone was in constant competition with each other to out rap the next emcee? That day has long gone – now rappers skate on tracks and look to showcase their talents through other sonic avenues. Rap now is about moods, not lyricism. That’s why rappers like J. Cole and Kendrick Lamar are rare – nearly no one is checking for substance (their album sales say otherwise). Artists now utilize ad libs and other creative sonic choices to build their music.

Listen to the Top 50 on SoundCloud

The Top 50 on SoundCloud’s chart is comprised of new age rap’s best. You’ll find XXXTentacion’s early hits, some of Trippie Redd’s new project, and a ton of other types of rap that paint a different picture than what you’ve probably heard before. It’ll be jarring, but you’ll grow to understand the subgenre and figure out exactly what you like within it.

Understand what makes Playboi Carti so popular

I always hear that Playboi Carti is what’s wrong with hip-hop. People over 25 often think he’s not talented while people under 25 (rough age estimate) think that he’s a true ray of light in the dark. They often refuse to listen to him because he epitomizes the mumble rapper that many despise. But listening to him with an open ear with change the perception; he creates brilliant music that relies on atmosphere instead of lyricism. If you can understand that, you’ll have a chance at getting into the new age rap.

 

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Editorials

Rap Artist EBK Jaaybo Launched Highly-Anticipated Collaboration with Leading LA Streetwear Brand Assali

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EBK Jaaybo, the dynamic rapper from Stockton, CA known for his unique sound and urban influence, launches a groundbreaking collaboration with Assali. This unique collaboration bridges the realms of music and fashion, as EBK Jaaybo teams up with Assali, known for its cutting-edge streetwear designs, to introduce a collection that epitomizes urban culture and fashion-forward creativity. “Partnering with Assali has been a dope journey,” says EBK Jaaybo. “This collaboration signifies more than just fashion; it’s about self-expression and culture. Together, we’re crafting something exceptional that speaks to the streets.”

Assali, led by visionary founder Nephew Milo, brings its signature aesthetic, blending
urban streetwear influences with modern sophistication, to this collaborative venture.
“We’re thrilled to collaborate with EBK Jaaybo, a true trendsetter in both the music and
fashion worlds,” states Nephew Milo of Assali. “Our joint collection embodies the energy
and spirit of LA street culture, merging Bravothebagchaser’s artistic vision with Assali’s
contemporary designs.”

The collaboration between EBK Jaaybo and Assali is poised to redefine streetwear,
offering a limited-edition collection that reflects the fusion of music, fashion, and urban
lifestyle. The collection is available for purchase on shopassali.com.

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Editorials

DAI FIT is the Go-To Workout Program for Entertainers and Professionals Across the Globe

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DAI FIT is one of the world’s fastest-growing luxury nutrition & health training companies. The exciting company’s owner, DaiJa Monet, has used the last seven years to establish herself and create an insightful program that allows men and women of all shapes and sizes to build a consistent workout and dietary routine to lead toward a healthier lifestyle. The HBCU graduate’s reach stretches far past her hometown of Denver, Colorado. After spending most of her time at Equinox in the nation’s capital, she realized she had everything it took to become a top trainer for dedicated professionals willing to invest in their health. 

DAI FIT’s unique hybrid programs allow her to help her clients with whatever they need, whenever they need it. She offers virtual training, in-person, and a mixture of both in her separate packages. Her experience involves high-ranking government officials, lawyers, doctors, and some of the world’s top entertainers. Monet has built trust and strong bonds with her customers due to her excellent work ethic and infectious personality. Her goal remains the same for all her clients, and results will always be the driving force.

Start the year with a free consultation from one of the health industry’s best in the business today! Follow @daifitorg on Instagram and visit www.daifit.org to join the DAI FIT family today!

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Artist To Watch

Afrobeats record producer and artist Lancky Cresco releases “All This”

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Multifaceted Nigerian-American artist and record producer Lancky Cresco today shares a brand new single titled, “All This.”

The talented artist renowned for his cross-genre sound palette of Hip Hop, R&B & Afrobeats strikes again with this cathartic record that has him wear his heart on his sleeve. “All This,” is a creative blend of sounds and melodies that incorporates various elements into it – making for a dynamic work of art that sets the tone for who Cresco is.

Combining strummed guitars, haunting background cacophony, rhythmic shakers, among a raft of sounds, this Lancky cut, like the majority of his works, is sticky with emotion, grosses a fullness about it, and has an almost heartbroken texture. Subject matter wise, Lancky is in a lamentation state of an ex-lover as he combs through different feelings to share this powerful record. The track is a well-rounded effort of pain. 

“Looking at the world around us we have all this beauty, we need to take time to appreciate it,” Lanky Cresco says.

Lancky, who has made a name for himself for managing to bridge traditional influences of music with a modern approach, follows this song after his earlier releases “DONGOYARO” & “Super Glue.”

“Helping people is what is making me dedicate my life to music,” he says. “I believe music can change the world, and I want to contribute my music to uplift people, changing the world one step at a time.”

His bombastic vibes are clear for everyone to vibe to on “All This.” He has previously stated his music “is medicine for good mind and body” and this recipe is again reinstated on his latest single. 

He started making music from an early age while he was in elementary school in Nigeria before joining the choir to further his prowess on the drums. With a profound background in music, he has now developed his craft into a full-throttle music production craftsman and mix engineer that conjures savory sounds that exude feel-good vibrations. He is also a singer by design and can stir up different inflections and melodies to deliver meaningful messages through song. 

Listen to “All This” below:    

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