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Getting Into New Age Rap: A Primer

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The barrier to rap fandom is open to all. The constantly changing genre continues to open up new avenues, today’s most prominent being what we call new age rap – a blanket term covering “mumble” and “melodic” rap that is seemingly becoming the genre’s most important, and marketable, subtype. Juice WRLD signed a $3 million deal with Interscope off of the strength of his melodies. Playboi Carti is also a stalwart in the next generation and listeners can barely understand what he’s saying. It’s a different rap world than what existed in the 90s. The key to staying on top of the changing game is to be able to understand it and be open to anything.

We’ve created a quick primer with three main ways to get into rap’s new age. Whether you’re an artist or fan of trap looking to understand today’s game, we’ve got you covered.

Understand that rap isn’t all about bars anymore

Remember the 1990s where everyone was in constant competition with each other to out rap the next emcee? That day has long gone – now rappers skate on tracks and look to showcase their talents through other sonic avenues. Rap now is about moods, not lyricism. That’s why rappers like J. Cole and Kendrick Lamar are rare – nearly no one is checking for substance (their album sales say otherwise). Artists now utilize ad libs and other creative sonic choices to build their music.

Listen to the Top 50 on SoundCloud

The Top 50 on SoundCloud’s chart is comprised of new age rap’s best. You’ll find XXXTentacion’s early hits, some of Trippie Redd’s new project, and a ton of other types of rap that paint a different picture than what you’ve probably heard before. It’ll be jarring, but you’ll grow to understand the subgenre and figure out exactly what you like within it.

Understand what makes Playboi Carti so popular

I always hear that Playboi Carti is what’s wrong with hip-hop. People over 25 often think he’s not talented while people under 25 (rough age estimate) think that he’s a true ray of light in the dark. They often refuse to listen to him because he epitomizes the mumble rapper that many despise. But listening to him with an open ear with change the perception; he creates brilliant music that relies on atmosphere instead of lyricism. If you can understand that, you’ll have a chance at getting into the new age rap.

 

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Editorials

DJ Fresh, The Show Before The Show Has Been Captivating Audiences On Chris Brown Latest Tour

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We have covered DJ Fresh before and we must say while he was already accomplished at that point that puts him in the one percentile of disk jockeys worldwide, his latest venture being the tour DJ of Chris Brown’s highly grossing tour this year put him in a position to be labeled as a superstar.

From his mixes to vibrant personality being shown on the mic, Fresh has received critical acclaim and co-signs from artist nationwide for his talents.

He has some major announcements coming soon but we wanted to really show this star some love for all he has accomplished and given to the culture throughout the years. While he might be Fresh in youth physically, he is Fresh in youth mentally and his energy has translated into unforgettable sets which he has received his flowers for.

Follow him on Instagram here.

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Editorials

These Are The Secrets To Getting Your Music Posted On Your Favorite Websites

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Are you an artist that wants to get your music posted on your favorite websites like 4Shomag, Complex, Pitchfork, MTV, and more? The secrets for how to do so have been revealed.

A writer named Trey Alston, who writes for everyone from Complex to Vulture, has written an e-book with a ton of strategies and tips for how you can get posted on your favorite platforms. He’s taken his experiences from more than 8 years writing about music and put them into a book to help anyone secure the posts that they’ve been looking for for so long.

Check it out at the link if you want to learn more.

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Editorials

Bobby Luv of OHB Music Group Takes Young Akron Artist Jaysuavemusic Under His Wing: A Mentorship Journey in the Making

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In a dynamic union that is set to redefine the music industry, Bobby Luv of CPT and OHB Music Group has found a budding star in young Akron artist Juston Vetter, known by his stage name Jaysuavemusic. The story of mentorship and collaboration between Bobby Luv and Jaysuavemusic is a testament to the power of recognizing talent and nurturing it to great heights.

The journey of mentorship began when Bobby Luv first discovered Juston’s exceptional talents, particularly showcased in his single “Back It Up.” Bobby Luv, captivated by Juston’s artistry, stepped into the role of a mentor, guiding him through the trials and tribulations that accompany a burgeoning music career. Their bond deepened as Bobby Luv recognized Juston’s potential and took him under his wing.

The initial connection between Bobby Luv and Juston was facilitated through a mutual acquaintance who pointed out Juston’s striking resemblance in style to the renowned artist Chris Brown. This comparison led Bobby Luv to share Juston’s tracks, including “Party Over Here” and “Back It Up,” with Chris Brown himself. Though Chris Brown declined the songs, Juston remained undeterred, continuing to hone his craft and collaborate with Bobby Luv to create new and compelling lyrics.

Bobby Luv’s credentials as an award-winning songwriter, with notable works such as “Posed to Be,” “Questions,” and the recent track “Need a Friend” from Chris Brown’s latest album, positioned him as the perfect mentor for Juston. Their partnership extends beyond music, with Bobby Luv serving as not only a mentor but also a brother figure to the young artist from Akron, Ohio.

With Bobby Luv’s mentorship and guidance, Juston is poised to break barriers in the music industry. The duo is currently collaborating on projects involving Chris Brown and Omarion, showcasing the palpable impact of mentorship and collaboration in the music world.

Bobby Luv’s track record of working with notable artists like Chris Brown, Omarion, T.I., and others, underscores his expertise and influence in the industry. As Bobby Luv imparts his writing and producing skills to Juston, the young artist is primed to make a significant impact in the music scene.

With Bobby Luv’s mentorship and Juston’s unwavering dedication and talent, the sky is the limit for the Akron artist. As they pave the way for future collaborations and groundbreaking projects, Bobby Luv and Jaysuavemusic stand as a formidable duo, ready to leave an indelible mark on the music industry.

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