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“It’s Bigger Than Me”: “First Lady 3” Producer DeJuan Ford On Storytelling and Film Production

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Executive producer and actor DeJuan Ford is coming out with a heap of exciting new projects, the latest having been “First Lady 3”, starring actress Nicole “Hoopz” Alexander in her returning role as Maria throughout the greater “First Lady” trilogy. The film premiered early this summer in June, another production brought to us by DeJuan Ford Productions— Ford’s own production company that he founded and runs, also responsible for producing such films as “McGraw Ave” and “Indictment: Who Is Johnathon Carter?”. 

A self-described “cable guy turned independent film producer”, DeJuan Ford has travelled far to become the serial entrepreneur he is now. As many do in the film industry, he started off as a film lover– though not with dreams to become a producer, but to become an actor. Growing up, his mother worked at the local movie theatre. “[My sibling and I] pretty much lived there,” he recalls. “We would spend days bouncing from theatre to theatre watching movies.” Also taking in his teachers’ encouragement to start acting, Ford would audition and get cast in lead roles for school plays, eventually working his way up to auditioning for films and seeing his face on the big screen. 

Like most good things, the world of production came to DeJuan Ford cloaked in disguise. His first encounter with the possible notion of film producing felt more like a roadblock than an open door. “I auditioned and won a huge role with Mula Films,” he reflects. “I was cut after the first table read.” Although he was initially upset about the cut, he began to understand that his role in the film industry was bigger than just being an actor. “After speaking with a few people within the [Mula Films] organization, the message became clear,” Ford says. “The Detroit independent film culture needed more executive producers, more people willing to invest their resources into bringing these projects to life. We have a very talented culture here in Detroit. I want to continue to share my resources and make dreams come true!”

For DeJuan Ford, that’s what it all comes down to: storytelling, sharing his blessings, and inspiring others to chase their dreams. He is, after all, a living example of what happens when one attracts the energy they put out. He insists that if he can do it, others can. “It’s bigger than me,” he asserts. “I am blessed with the opportunity to inspire others through this art form. Each film has a different message… My plan is to impact everyone. I have some really provocative and controversial scripts that I am working on as we speak.” Coming out of the release of “First Lady 3”, DeJuan Ford continues to support creators chasing their dreams and is working on three more independent films to be released this year. Through and through, he hones the impact he has as a leader on set, in his personal life as a father, and in the influential role his story has on aspiring film producers. When it comes to bearing these responsibilities, DeJuan Ford’s goal is simple. “[I plan to] continue to evolve, becoming not just a better producer and actor, but a better man, father, and partner to others.” 

If you missed out on seeing “First Lady 3” when it premiered in June, now’s your chance! Watch the trailer for “First Lady 3” here and stream the full movie on Tubi TV. Be sure to keep watching and tuning into DeJuan Ford’s work by following him on Instagram @DeJuanFord and Facebook!

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Atlanta Artist DavidTheTragic Unleashes New Visual Titled “ALLERGY”

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DavidTheTragic has proven himself to be one of the most diligent and original stylists in Atlanta ever since he broke through the underground in early 2019. Since then, he has released three tapes, “Fit In,” “Bender,” and “How It Feel,” which all act as evidence for his improving and expanding abilities as an emcee. David manages to stand out in the hip-hop mecca by being a keen expressionist who uses articulate lyricism and gruff flows to paint lofty portraits of his psyche. He resides in a similar introspective lane as Kenny Mason, Ovrcast, Jelani Imani, and Mavi. His newest single + video, “ALLERGY,” is yet another testament to DavidTheTragic’s originality and masterful rapping ability. It’s clear that no one else sounds like him or flows like him right now. The video, directed by Brendan Mcgregor, matches the aesthetic of David’s recent videos for singles “Money First” and “Lori.” It shifts from scenes of intense color correction to David on a roof or in an alley shaking his dreads and talking his shit. The track is a two and a half minute frenzy of clever bars: “I was on a year long bender / These n***as my son like Simba / She like when I hit from the fender…Underground like Master Splinter…Egotistical I suppose / I just move with the highs and lows…I ain’t hatin’ on a n***a that look like me / Please hit me with zeros I ain’t doin’ no shit for clout or IG.” It sounds as if David hopped in the booth then splatter painted the beat with everything that was on his mind at the time. 

DavidTheTragic – Instagram & Twitter

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Kevin Powers Makes Soul-Filled Pop-Rap

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Hailing from Charlotte, North Carolina, Kevin Powers makes soul-filled pop-rap in the vein of The Kid Laroi and the late great Juice WRLD. On his newest single,“Since I Got On,” the 19-year-old flexes his lifestyle, which has quickly gone from normal to lavish through the success of his music. Produced by longtime friend Whit Kane and collaborator Fernospazzin, Powers exhibits his natural talent for finding the perfect middle between hard-lined rapping and raspy singing. The video, directed by Levi DeSantis, shows Powers riding around in a Corvette, throwing money, and popping bottles: we witness the perks of the fast life he lives. Kevin Powers has been on a roll this year, seeing his stock dramatically increase through just a few releases, all of which have gathered 100k+ listens on Spotify and 10k+ views on YouTube. Being so talented, young, and comfortable in the spotlight, it seems like there’s nowhere for Kevin Powers to go but up. 

Follow him on Instagram & Twitter

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Cleveland Rapper Freshie Drops Visual For “Bad Guy”

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A staple of the underground of Cleveland, Ohio, Freshie has been punishing beats for years. On his latest release, “Bad Guy,” Freshie starts and ends the track in fifth gear, not taking his foot off the gas for even a second. The menacing 808Demon produced instrumental pairs perfectly with Freshie’s sinister verses: “Creep inside this house it ain’t no Santa Claus / Police they be watchin’ shit I’m like fuck em all.”  The quality and originality of this track highly impressive, but shouldn’t come as a surprise for someone as staunch and solidified as Freshie, who has worked with 808Mafia, ChaseTheMoney, Chxpo, KEY!, Lil Xan, 03 Greedo + more in the past. The video for “Bad Guy,” directed and edited by Zenen Saneshige, is a 3 minute adrenaline rush – Freshie does donuts in an SRT, the camera chaotically pans in and out, and Freshie poses by cop cars. It’s yet another testament to what makes Freshie one of Cleveland’s most consistent and colorful voices in rap. 

Freshie – Instagram & Twitter

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