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Finness Hitta shows the aftermath of a bad deal in “NEW PACK”

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Finness Hitta tells a story in his new video for “NEW PACK.” There’s a drug deal in progress that goes horribly wrong. Over the course of three minutes, he shows what happens while the bouncy tune plays.

Watch the video for “NEW PACK” below.

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J-Oats Drops Video For “Buckets”

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The new single “Buckets” by artist J-Oats was produced by Mike Jaxx. The creative visual was shot in Los Angeles, CA, using the food truck of celebrity food chef E-Dubble. The video was directed by Ronin Lee According to J-Oats, “2022 is the year of Buckets. Get yours because I’m definitely going to get mine.”

“Getting Buckets”, simply put, is about working toward your goals, and accomplishing them. Regardless, if it’s a small daily task or major accomplishment, each step on the journey is another “Bucket.”

Check it out here!

Biography

J-Oats – A Chicago Native Hip Hop artist who meticulously captivates audiences with raw, unapologetic, and real-life storytelling lyrics, consistently transforms his intertwined passions into his music. His gifted writing and natural ability for performing has transcended from a simple hobby into an advancing career.

His lyrics encompass the complex journey into manhood from the perspective of an African American male growing up in Chicago, attending an HBCU, becoming a father and “figuring it all out”…  The road has been paved with intriguing and compelling scenarios which he has woven into a tapestry that is showcased & shared in his debut release.  The 7 track EP is filled with hard hitting beats, poetic prose that blend melodically to give the listener a fresh new take on the “Chicago” rap artist platform.  J-Oats has delivered a solid freshman run that real Hip Hop connoisseurs will appreciate and is one that is sure to classify him as a standout talent within the industry.

As a performing artist, he has an undeniable electrifying stage presence some have said is reminiscent of a young T.I., which many experienced during a performance at the renowned House of Blues in Chicago. The extremely focused, hardworking, and dedicated talent he presents, alongside his charismatic charm and fresh musical delivery keeps his fans wanting to know what’s next and wanting more… And in such, he continuously strives at perfecting his craft. His drive and passion for his music equaled self-determination, and has him constantly in the studio writing, and producing new material… Remember the name; J-Oats because the sky’s the limit for where he is destined to go, and success is inevitable for this emerging entertainer!

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Xavier Wulf Tunes Up His Ride And Sharpens His Rhymes In “Pressure Gauge” Video

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Xavier Wulf is a man possessed. When he has a dream or sets a goal, it consumes him. When he hears a beat, it takes over his body, commanding him to speak, shout, and let out the rage. As an artist and a person, he is quite literally driven by something beyond himself — maybe that’s a little on the nose for a rapper known for his deep love of street racing and drifting, but it’s also an apt description for his process. When Xavier clicks with an instrumental, he closes his eyes, puts the lyrical pedal to the floor, and lets it all out, following whatever road feels right.

These days it’s fashionable to look down South for samples and sounds, but as a native of the 901, Xavier Wulf has been making hardcore Memphis music since long before it was cool to remake Three 6 Mafia classics. His sound is classic underground Memphis to the bone, but it’s not at all stuck in the past or cashing in on nostalgia. Xavier takes spare parts from the music he grew up with and puts them under a sleek new hood, the muscular engine of a candy-painted Cadillac in the body of a Japanese drift car. The city’s distinctive car scene is often forgotten when talking about Memphis rap—the thick 808-heavy beats of Hypnotize Minds and 8Ball & MJG were designed with trunk speakers in mind. In addition to his childhood love of Fast & Furious and Need For Speed, Xavier grew up going to car shows in Memphis and eventually got turned onto the customized and turbo-charged Nissan Skylines and Honda S2000s of the underground drift world. 

When Xavier’s enthusiasm for anime led him to the cult series Initial D, about a phantom driver who drifts in the mountains outside Tokyo, everything shifted into a different gear. It’s not just the Initial D samples or car references but an extra boost of nitro to his bass-driven sound, which begs to be heard from the biggest car sound-system you can find. YouTube and SoundCloud may be where Xavier Wulf made his name, but it’s in the garage and the literal streets where he’s found a true lane of his own: now he dreams as much about becoming the world’s greatest drifter, having his own trailer and a pit crew, and eventually teaching his kids to drive as he does rapping.

Xavier might be one of rap’s reigning underground kings, but he readily admits that he didn’t get to where he is alone. His name and image might suggest a lone wolf, but Xavier has always run with a tight pack: first as one of the original architects of the infamous and influential Raider Klan collective, and later as a core member of SESHOLLOWATERBOYZ along with BONES, Eddy Baker, and Chris Travis. There’s an incredibly real connection between Xavier and his fans, who he prefers to call “supporters,” which you can feel in the raucous atmosphere of his shows and see in the countless producers and rappers out there who have been inspired by his music. That mutual respect between artist and audience runs deep, because Xavier isn’t just using his listeners as a stepping stone to larger celebrity or clout. He cares deeply about how his supporters respond to his music: “I take my music seriously and I want it to be heard in the right way. I didn’t put my face out there when I was starting out because I needed people to hear the music, not see me.” In a very literal sense, his music might not exist if it wasn’t for the audience; Xavier lets the music come to him, opening up his inbox to beat submissions from fans, a way of giving back to his supporters while also finding new styles and undiscovered voices. “When I was growing up listening to Three 6 Mafia and Memphis music, I wanted to get my own piece of that sound. Now kids listen to my music, and they want their own piece of it, they want to make something like that too.” For over a decade now, Xavier Wulf has been consumed by a spirit outside himself to create—his music possesses, haunts, and pushes his listeners too.

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Kenny Muney Remembers His Mentor in “Role Model” Video

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Young Dolph hand-picked the roster of his label Paper Route Empire, selecting artists who shared his work ethic, hunger, and love for the art of rhyming. Even before signing to PRE, Kenny Muney had a special relationship with Dolph, who plucked him out of the Memphis streets and gave him hope, guidance, and an opportunity to become a successful rapper. Today, shortly after the release of Paper Route Empire Presents: Long Live Dolph, Kenny shares the video for “Role Model.” Adorned with lush harmonies and a heartbreaking, earnest feel, “Role Model” finds Kenny baring his soul, the South Memphis native audibly emotional when he mourns Dolph with equal parts grief and gratitude for the time they spent together: “You ever lost a part of your heart and can’t nothing soothe it?/Have you ever been sad at the ending of a good movie?”

The video for “Role Model” opens with a clip of Dolph in an interview, discussing his plans for the future of PRE to be much grander than its founder, before giving a shoutout to his latest signee, Kenny Muney. The clip appears on the big screen of a movie theater in which Kenny sits alone, remembering his mentor while displaying a range of emotions: sadness, frustration, and the motivation to use the gifts Dolph gave him and keep moving.

Remembering the tireless grind with which Dolph mentored him before eventually signing the young artist, Kenny said, “Any time I wanted some information, he never hesitated to give it to me. That’s real, and people don’t do that these days.”

Released last week, Paper Route Empire Presents: Long Live Dolph features contributions from almost every artist on the label, from rising stars like Key Glock to relative newcomers like Paper Route Woo. Spanning 8 tracks, the project points to a bright future for the label that the King of Memphis built from the ground up. The project is home to “Proud,” a moving and defiant new single from Key Glock, which earned over 4 million views in its first 3 days of release and garnered praise from The New York Times, among others, and “Love For Me,” featuring a new verse from Young Dolph. With additional appearances from Memphis standouts Big Moochie Grape, Kenny Muney, SNUPE BANDZ, and Paper Route Woo, as well as Brooklyn’s Joddy Badass and Chicago’s ChiTana, who point to the diversified vision Dolph developed for PRE that extends beyond his hometown, Paper Route Empire Presents: Long Live Dolph is available everywhere via Paper Route Empire.

Long Live Dolph is reflective, but it is also triumphant; Paper Route Empire will continue building on the foundation that Dolph laid. Keep an eye on the young and hungry PRE roster, as nearly every one of them plans to drop plenty of music this year. 2022 is Paper Route Szn. First up: Kenny Muney, and his imminent Time Is Muneycoming February 11th via Paper Route Empire.

Watch it here below!

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