Features

EMRLD Beats Talks Contributions To A Billboard #1 Album

Published

2 years ago

July 12, 2022

Weasel

EMRLD Beats is cementing himself as a top producer in his lane. His work on Digga D’s latest album helped lead the famous UK drill musician to a Billboard #1 album. An impromptu studio session with Dougie B & Digga D ended up becoming one of EMRLD Beats’ most prominent placements of his career. “A Lil Promo Freestyle” turned into one of the lead tracks for Digga’s mixtape, ‘Noughty By Nature.’ That track helped solidify EMRLD Beats as one of the go-to producers in the Drill music scene.

We got to connect with EMRLD Beats and learn more about his come-up. We discussed his musical journey, placement on a UK Billboard #1 album, and much more. Tap in below!

Where are you from/ Where are you based now?
EMRLD: I was born and raised in Portsmouth, New Hampshire; I really love it there. It’s a quaint town but is charming in a lot of ways and a beautiful place too. After high school, I spent two years in Mississippi for college. I feel like I gained a valuable perspective living in that part of America, but I won’t be going back there anytime soon. Most recently, I moved to New York City and have been living here for a year.

At what point in your life did you decide to pursue a career in music?

EMRLD: I started producing music when I was 13; I’d upload beats to Soundcloud for fun. Music stayed a hobby for me, and I’d do it on & off until my late years of high school, where I gave it up ultimately. When the pandemic hit and I had to come home from college, I had more free time on my hands, so I picked it back up. During the years I wasn’t making music, I had become a big fan of the New York rap scene; I watched the rise of Pop Smoke and quickly became a fan of Brooklyn drill, as well as more melodic rappers. I was just enjoying the music from the sidelines. I knew many artists and was an engaged fan, but I had never even been to New York.

I made an effort during quarantine to try to get some of these guys to rap on my beats, and it was really hard to break through and get these rappers’ attention. I made my Instagram and slowly started making connections. Eventually, I got some small placements, and it was super exciting; in those moments, I started considering changing paths in life to pursue this.

What’s one reason you are passionate about music, and what inspires you?

EMRLD: I love the feeling of hearing my music. I’m sure many musicians alike can relate to playing your unreleased music in the car or on your headphones while doing daily tasks. It doesn’t get old after the 50th listen back to back that day. It’s so comforting to me to listen to my work and think about what I like, don’t like, need to change, who I need to send it to, and tons of things, but just listening on my headphones while walking down the street, feeling excited about what rapper is going to use the beat I’m listening to, or if it’s an unreleased song that a rapper just sent back, it’ll be the excitement of how the fans will receive it. That always inspires me.

Tell us about going #1 on Billboard with Digga D? How did you guys link up?

EMRLD: Yea, this was a big look; I was surprised by the success of this project, it put into perspective for me just how big drill music is amongst the youth in the U.K. Dougie B & I were in the studio and Melvoni called, he invited us to a studio and mentioned he was with Digga. We all linked up and I told Digga I produced the Dthang freestyle, which I had seen a clip of him freestyling to on Instagram live. We organized a studio session and a few days later made “A Lil Promo Freestyle”. Which ended up being one of the rollout singles. We made a few other crazy songs that night, which may drop in the future. I have to shout out Silverpres and my co-producers Zuko & Khxn, who all helped make this one happen.

What are the proudest moments of your music career so far?

EMRLD: This is hard to answer, I often get stuck in my head and compare myself to other young producers who may be more successful than me, which can be hard and make me feel like I haven’t accomplished enough. But when I step back and think about all I’ve accomplished since a year ago when I moved to NYC, and how I’ve made a mark in music and been able to create something that helps make a listener’s day better, I feel proud of myself. I also love my family’s support, their positivity always makes me feel good.

What’s next for you? Are you working on any upcoming projects we should be on the lookout for? Include some dates if you have them.

EMRLD: I have a ton of stuff with the Bronx drill guys coming, Songs on both Dougie B & Sha EK’s upcoming projects, I can’t give names or dates yet but these are definitely some crazy records. I’m trying really hard to get another song out with Dthang, unfortunately, he’s been locked up for a while now, but we have some great unreleased songs that I’m going to try and work with his team on releasing, maybe even from behind bars. Other than drill I have a lot of stuff in the vault with Pressa, expect some tracks from us for sure.

What message do you hope fans take away from your music?

EMRLD: Nothing too deep, just enjoy it. I love being a producer and I try to fulfill that duty to the best of my ability every time I work on something. If you’ve ever listened to a song I’ve contributed to, I appreciate it. It really means the world.

Be sure to connect with EMRLD Beats on IG @emrldbeats to stay tuned for more music!

Features

JORDI WINS RED BULL BATALLA SAN ANTONIO QUALIFIER AFTER AN ELECTRIFYING

Published

15 hours ago

April 25, 2024

Weasel

FINAL ROUND BATTLE AGAINST FELLOW TEXAS MC CUBAN, BOTH ADVANCING TO THE NATIONAL FINAL IN MIAMI

This past weekend at San Antonio venue Paper Tiger, Jordi from Eagle Lake, Texas won the Red Bull Batalla San Antonio Qualifier, beating out 15 others to earn not only bragging rights, but automatic entry to compete at the National Final in Miami in October. Red Bull Batalla is the largest Spanish-language freestyle rap battle in the world, and this marks the 2nd time the26-year-old winner qualifies for the National Final.

As the first U.S. qualifier event of the 2024 season, over 1,100 fans rallied to support MCs from the local Texas region and beyond. In a thrilling final battle, Jordi squared up against local Texas MCCuban, igniting the crowd’s excitement to see which hometown freestyler would take the trophy. Though Jordi takes first place, Cuban will also advance to the National Final along with runners up Boss fromLA and Yenky One, a former World Final qualifier who resides in Utah. Houston rapper Bo Bundy closed out the event with a performance followed by Mexico’s Tornillo who serenaded the crowd with hits like “Morena,” “Un Die Todo Se Termina,” and a new unreleased track.

All eyes now shift to New York City where Red Bull Batalla will hold its first titled event in the Big Apple on July 13th with the second and final Red Bull Batalla U.S. qualifier event of the season. A new cast of 16 MCs will prove themselves for the ultimate prize – a chance to represent the U.S. on the world’s biggest stage for freestyle battle rap at the sold-out International Final at the WiZink Center in Madrid, Spain in November.

For photos and assets from the Red Bull Batalla San Antonio Qualifier visit Red Bull Content Pool. For fans looking to catch the action, the full event replay can be streamed across Red Bull Batalla social channels including Twitch tomorrow, April 23 at 4pm PT / 7pm ET.

Artist To Watch

Jursula’s Journey to ‘I’m Running Away’ – A Transformative Rendition of Kanye West’s ‘Runaway’

Published

3 weeks ago

April 5, 2024

Kalisha Perera

In the realm of music, inspiration often strikes in the most unexpected places, weaving a narrative that resonates deeply with both the artist and their audience. For Jursula, the journey to creating “I’m Running Away,” a reimagined rendition of Kanye West’s “Runaway,” was nothing short of transformative, fueled by a series of serendipitous encounters and personal revelations.

The genesis of “I’m Running Away” can be traced back to a chance encounter at an airport, where Jursula found herself drawn to the haunting melody of a piano rendition of Kanye West’s iconic track. As she approached the musician, little did she know that this moment would mark the beginning of a profound musical odyssey.

“I first consciously heard it on my way from Africa to LA,” Jursula recalls, reflecting on the pivotal moment that sparked her creative journey. “Someone was keying it into a piano at the Airport in New Jersey as I was going to get to my flight. I stopped to ask him what he was playing, and he told me it was a Kanye West song.”

For Jursula, who had always admired Kanye’s artistry, hearing the reimagined rendition of “Runaway” was nothing short of revelatory. “I thought Kanye was an out-of-this-world genius before, but this song instantly made me see him on a whole new untouchable God level as he claims to be,” she shares, highlighting the profound impact of the music on her perception of the artist.

However, the journey from Africa to America took an unexpected turn when Jursula was informed that her flight was bound for the Dominican Republic instead of her intended destination, LAX. Despite the setback, she found solace in the vibrant atmosphere of the airport, indulging in the simple pleasures of a classic American burger amid the chaos of travel.

It was amidst this backdrop of uncertainty and introspection that Jursula found herself drawn to the familiar strains of Kanye’s “Runaway,” echoing through the corridors of the airport. “Something in me just knew, it was something raw,” she recalls, recounting the moment she decided to freestyle over the instrumental, capturing the raw emotions of her journey in a spontaneous burst of creativity.

As she poured her heart out in the impromptu freestyle, Jursula found herself grappling with a tumultuous mix of emotions, from the pain of a broken relationship to the exhilaration of embarking on a new chapter in her life. “I was crying both of sadness and joy during the freestyle to the point I didn’t even know what I was saying anymore,” she admits, reflecting on the cathartic release of expression.

For Jursula, “I’m Running Away” became more than just a song; it was a testament to resilience, empowerment, and self-discovery. “It was such a release song for me. I felt ascended, empowered, and free to not needing anyone,” she shares, embracing her newfound independence with unwavering determination.

As she continues to navigate the complexities of the music industry, Jursula remains steadfast in her commitment to authenticity and self-expression. “I want to do crazy things like Michael Jackson did, go to India to learn balance, yoga for performances,” she reveals, highlighting her insatiable hunger for growth and exploration.

With “I’m Running Away,” Jursula invites listeners into a world of vulnerability and strength, where every note serves as a testament to the transformative power of music. As she blazes a trail of her own, Jursula’s journey is a reminder that inspiration can be found in the most unexpected places, shaping the course of our lives in ways we never imagined possible.

Artist To Watch

BraveSoull Arrives With An AfroBeats Fusion “Hate Me Now”

Published

3 weeks ago

April 4, 2024

Kalisha Perera

In the colorful and ever-changing world of Afrobeats, a genre-hopping artist emerges with a single that not only captures the essence of the movement but also reinvents it, offering listeners a musical experience that knows no boundaries. BraveSoull and his resonating new release, “Hate Me Now,” brings tradition and innovation together.

Unveiling the Artistry of “Hate Me Now”

Since “Hate Me Now” made its seismic arrival, the effects are still being felt. The record, which is accompanied by a visually stunning music video, has shed new light on the season, infusing the scene with a dynamic blend of Afro rhythms and powerful, trap-inspired sounds that are nothing short of captivating.

BraveSoull, the trailblazing artist behind this amazing audio, is no stranger to the spotlight. His earlier works were defined by an unwavering creative vision, and “Hate Me Now” builds on that tradition with an extra layer of grit and glory. It displays the artist’s artistic development and capacity to both celebrate and transcend the genre he represents.

The Fusion of Past and Present

At its core, “Hate Me Now” is a modern take on Nas’ legendary hit of the same name, a 90s Hip-Hop track that features Puff Daddy which resonated deeply with a generation and is now given fresh life in a universe of Afrobeats by BraveSoull. This blend of past and present is more than just an homage; it is a revamping that pays homage to its origins while boldly venturing into unexplored territory.

In fact, the trendy track’s throbbing tempo, underlined by hard-hitting percussion and complex instrumental layers, sets the setting for BraveSoull’s lyrical talent. His delivery is nothing short of powerful, with words that pierce the air like a hot blade, delivering a message of strength and resistance. The song, which is both powerfully raw and precisely composed, addresses individuals who have been doubted and bruised by life’s storms, resonating with universal themes of empowerment and self-belief.

For a new generation looking for a voice that expresses their struggles and goals, BraveSoull stands up to the plate with a signature sound all of his own. His refusal to compromise, unwavering pursuit of authenticity, and dedication to his craft are evident in every note, making “Hate Me Now” an essential addition to any playlist.

In an age when mass production and commercial formulas frequently eclipse the essence of art, BraveSoull’s solid spirit is a breath of fresh air. His music serves as a reminder that, beyond the layers of production and performance, a song’s heartbeat is its soul, and “Hate Me Now” has plenty of it. For now, get familiar with this trailblazing talent here at 4Sho Magazine! Lastly, let us know your thoughts in the comments!