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Ease The Don Is 2022’s Patrick Swayze In “Alive For It” Visual

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This is Ease The Don’s 5th single since last September and his strongest one yet, as he recruits ThaRealJFK – producer of Blxst and Ty Dolla $ign’s Billboard charting single “Chosen”.

Ease has spent much of the last year refining his art and tapping further into the streets of Los Angeles. “Alive For It” is a record that hits home and lends itself as motivation for the streets. Ease has recently gained the support of local curators such as the DJ Hed from Home Grown Radio. After hearing the music to come, DJ Hed stated “I was ready to come over and say the music was trash, but I can’t deny these records…you’re [Ease The Don] about to be a big part of the west coast conversation”.

What started as an ear grabbing vocal chop over hard hitting drums from ThaRealJFKBeatz (Cred. Blxst & Ty Dolla $ign “Chosen”), “Alive For It” calls attention to the one thing we all take for granted, another day to be alive for another opportunity. Between the pandemic, political and police trauma, vaccination statuses, and the passing of some of Los Angeles’ heros like Kobe Bryant & Nipsey Hussle, I’m thankful to be “Alive For It” all. 

 Produced by TheRealJFK (Credits: Blxst and Ty Dolla $ign “Chosen”, Young Thug, Tyga), Alive For It was made to call attention to the one thing we all take for granted, another day to be alive for another opportunity. What started as a ear grabbing vocal chop over hard hitting drums, “Alive For It” started from a conversation Ease The Don started about the crazy world we are living in and the passing of some of LA’s idols, like Kobe Bryant and Nipsey Hussle, so it was only felt right to use this emotion to fuel an energetic record with a positive outlook; to be “Alive For It”.

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Music Videos

Ann-Derie Releases “Maximum Capacity”

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Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.

Check it out!

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Chey Delivers Amazing Freestyle On Sway’s Universe

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Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.

Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.

Watch below.

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Poiison & Styles P Drops New Collaboration “Big Boys”

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The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

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