Music Videos
Dee Watkins Shares “See It In Me”
Doggedly determined to become Florida’s next breakout rap star, Dee Watkins doesn’t have time for those who can’t recognize his sky-high potential. Coming through with a message meant to convince those non-believers, Dee shares “See It In Me,” a new video. Playing into the sentimental qualities of Yung Tago‘s warm, piano-led instrumental, Dee Watkins bares his soul, reflecting on his days as a troublesome school kid, praises the woman who’s been holding him down, and calling his grandma just to make sure she’s ok. Representing a personal evolution from the character depicted in his ferocious past hits, “See It In Me” emphasizes the Macclenny, FL native’s desire to better himself to benefit the ones he loves: “If I tell you that I love you, I’m gonna f*ck with you regardless/And what’s the point of trying if you can’t finish what you started.”
In the video, directed by Herve Mompoint of Daydream Visuals, Dee dons two jerseys–a vintage Julius Irving New York Nets jersey and a brand new Atlanta Falcons jersey emblazoned with the name of former Florida Gator Kyle Pitts–as he rhymes the song into his hotel room mirror. The song touches on serious topics, but the video is anything but somber, as Dee snarls at the camera and brushes his grill. A cut from last year’s Problem Child 2, “See It In Me” is the latest video in the run-up to Problem Child 3, his upcoming mixtape, following clips for “Problem Child 3 (Intro)” and “Beside Me,” the latter a tribute to Dee’s close friend Ham, who passed away recently.
A rapper since age 10 and an artist since age 15, Dee Watkins caught fire in Florida and beyond with his crisply rhythmic flow and sharp Southern drawl. The 23-year-old artist first caught mainstream attention when he shared a remix to “Act Up” by City Girls, garnering millions of streams across platforms. He proved that he was here to stay with his origin story, “Bad Ass Jit,” a slinky rider’s anthem that racked up more than 39 million YouTube videos and inspired Young Dolph to hop on the remix. Dee built momentum in the streets with his Problem Child series of mixtapes, which included regional hits like the Pitchfork-praised “Hell Raiser” and “Fake Sh*t” ft. NoCap. On the upcoming Problem Child 3, a return to Dee’s signature mixtape series after the release of Not One Of Them, earlier this year, Dee reckons with his irresponsible past, seeking ways to better himself without forgetting the hard lessons he learned on the streets.
Building off the momentum of two quality singles and an electrifying performance at Rolling Loud Miami, Problem Child 3 arrives this fall via Alamo Records.
Music Videos
Memphis Recording Artist Flex Jaxn Shares Shares Chilling New Visual For “Drugs To Numb”
Hailing from Memphis, Tennessee, Flex Jaxn is an emerging musical talent with a compelling backstory. Raised by a single mother and facing significant childhood trauma, including molestation by family member, he turned to alcohol and drugs at the young age of nine. Diagnosed with ADHD and Bipolar Disorder, he struggled with these challenges throughout his youth. The gift of a toy piano at age 13 proved to be a pivotal moment, offering him an outlet and a means of escape from his pain.
Music became increasingly important to Flex, especially as he grappled with the triggers of his past, which led to multiple arrests and two overdoses. Realizing the crucial role music played in his well-being, he dedicated himself to it, eventually living in a recording studio. Through creating and composing, he journeys into self awareness turning his shortcomings into therapeutic art aimed at helping others facing similar struggles.
In 2024, Flex established D.I.R.E. (Drugs Imitate Real Emotions), a program inspired by his childhood participation in D.A.R.E., to support those battling substance abuse. That same year marked a turning point in his music career when he participated in The Roll Out Experience, leading to his signing by Shawn Barron and a deal with United Masters. He is currently working on his debut album, “10 for 10,” a deeply personal project where each song tells a story from his life, framed through the lens of celebrity drug overdoses. His released singles include “I Cry,” loose re-enactment of Juice WRLD’s death, and “Drugs are Numb,” depicting Rich Homie Quan’s overdose.
His next release, “Heart On Your Sleeve,” will explore the pressures faced by women in entertainment and social media. With his music already featured in several editorial playlists, Flex Jaxn is on a promising path to becoming a significant voice in his generation, offering solace and healing through his art.
Virginia Beach rapper J.R. Clark and rising talent KAI$er join forces for “Stay Solid”, a no-frills anthem about loyalty, resilience, and standing firm in a world that too often rewards the opposite. Released via Vintage Sound Entertainment, the single pairs sleek production with razor-sharp verses that reflect each artist’s commitment to authenticity—both in life and lyricism.
“Stay Solid” is more than just a street sermon. It’s a statement: one that encourages listeners to stay grounded, trust their instincts, and never fold under pressure. As J.R. Clark spits vivid lines born from real-life experience, KAI$er provides the perfect counterbalance with a smooth yet commanding delivery that underscores the song’s message. The chemistry is undeniable. The result? A track that sits comfortably between classic hustle rap and modern motivational soundtracks.
Check out the video below:
Star2 and Luh Kel release the new single and video “First Class”. The flirty track is a serenade to the perfect girl who deserves first-class treatment. “When I drop a song it’s like a movie came out // I put you in a diamond ring, I don’t play round,” sings Star2. Star2 and Luh Kel combine their talents to create an irresistible track about spoiling that special someone with the finer things in life. The music video, directed by Chico Bennett filmed in Pattaya, Thailand, features Star2 and Luh Kel together as they paint a picture of luxury and romance with that sexy girl.
Listen below!
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