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Dee Watkins Shares “See It In Me”

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Doggedly determined to become Florida’s next breakout rap star, Dee Watkins doesn’t have time for those who can’t recognize his sky-high potential. Coming through with a message meant to convince those non-believers, Dee shares See It In Me,” a new video. Playing into the sentimental qualities of Yung Tago‘s warm, piano-led instrumental, Dee Watkins bares his soul, reflecting on his days as a troublesome school kid, praises the woman who’s been holding him down, and calling his grandma just to make sure she’s ok. Representing a personal evolution from the character depicted in his ferocious past hits, “See It In Me” emphasizes the Macclenny, FL native’s desire to better himself to benefit the ones he loves: “If I tell you that I love you, I’m gonna f*ck with you regardless/And what’s the point of trying if you can’t finish what you started.”

In the video, directed by Herve Mompoint of Daydream Visuals, Dee dons two jerseys–a vintage Julius Irving New York Nets jersey and a brand new Atlanta Falcons jersey emblazoned with the name of former Florida Gator Kyle Pitts–as he rhymes the song into his hotel room mirror. The song touches on serious topics, but the video is anything but somber, as Dee snarls at the camera and brushes his grill. A cut from last year’s Problem Child 2 “See It In Me” is the latest video in the run-up to Problem Child 3, his upcoming mixtape, following clips for Problem Child 3 (Intro)” and Beside Me,” the latter a tribute to Dee’s close friend Ham, who passed away recently.

A rapper since age 10 and an artist since age 15, Dee Watkins caught fire in Florida and beyond with his crisply rhythmic flow and sharp Southern drawl. The 23-year-old artist first caught mainstream attention when he shared a remix to “Act Up” by City Girls, garnering millions of streams across platforms. He proved that he was here to stay with his origin story, Bad Ass Jit,” a slinky rider’s anthem that racked up more than 39 million YouTube videos and inspired Young Dolph to hop on the remix. Dee built momentum in the streets with his Problem Child series of mixtapes, which included regional hits like the Pitchfork-praised Hell Raiser” and “Fake Sh*t” ft. NoCap. On the upcoming Problem Child 3, a return to Dee’s signature mixtape series after the release of Not One Of Them, earlier this year, Dee reckons with his irresponsible past, seeking ways to better himself without forgetting the hard lessons he learned on the streets.

Building off the momentum of two quality singles and an electrifying performance at Rolling Loud MiamiProblem Child 3 arrives this fall via Alamo Records.

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Dax Tags Some Friends On His 1st Album ‘Pain Paints Paintings’

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Less than a week after wrapping his successful 10-city Self Proclaimed tour, Dax has unveiled that his debut studio album, “Pain Paints Paintings” dropped today. The 16-song project features supporting roles from Lecrae, Snow Tha Product, Nasty C, Yelawolf, Tom Macdonald and Clever. 

Thus far Dax had released just 2 singles from this long-awaited album, “Propaganda” Ft. Tom MacDonald (3.1M views) and “40 Days 40 Nights” Ft. Nasty C  (1.2M views.) “Propaganda” peaked at the #3 spot on iTunes Music for Hip Hop and trended in the US for 13 days. Nasty C’s huge popularity helped “40 Days 40 Nights” trend on Twitter in South Africa while also trending at #3 on YouTube for 7 days. The over 35K comments between the two visuals is a testament to the deeply personal relationship DAX shares with his world wide fanbase. They know the one thing they can count on from DAX is that he leaves it all on the field for them, each and every time.

Peep here!

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@MrBuckEm Drops “Big” as a visual

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MyPartnaDem Ent. presents Buckem’s new music video “Big.” Directed by Huey G of MadeSolid TV. Watch below via YouTube or stream the single on Spotify.

Watch here!

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Yung Swerv Levels Up On “No Feelings”

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Yung Swerv might be the hottest unsigned act out of Chicago right now. Although he has shown his promise with various singles, he knows that he has a lot more to prove. At 19, the young MC already feels the pressure of his peers who are questioning if he will remain solid when the success comes. His newest single “No Feelings” is an all too familiar tale of a young creative experiencing the shift in attitude from the people closest to him. After his support from Adam 22 and his team at No Jumperhe has been on an impeccable run. His ability to create a melody out of any real life situation is amazing.

Unfortunately, Chicago is known for a lot of dark situations. With successful artists like Chief KeefG HerboPolo G, and Lil Durk, Swerv seems to be next in line for the big leaguesHis goal is to show a different side of the city without dismissing the true essence of how he grew up. Furthermore,t’s important to note that Swerv is the CEO of Mudd Bruddaz Empire and he is not even legally able to buy a beer. His entrepreneurial mindset and creativity are sure to lead him to the top. Coming off the momentum of the release of his EP Before It’s Too Late, he is yet to take his foot off the gas. 

Watch his vibrant new visual for “No Feelings” after the jump today!

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