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@chubbyrain_ is an Egyptian bred, DMV raised artist making some noise out of Los Angeles, California

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SHERIF is making noise out of Los Angeles, California. An Egyptian bred, DMV raised artist, SHERIF moved out to Los Angeles and hasn’t looked back since. SHERIF has built up quite a catalog over a few years now, with records like Another Life, Delilah, and Leave Me Hanging. A versatile artist for sure, SHERIF’s music will be sure to leave you feeling some sort of way. With some genre-bending tunes and a versatile sound, SHERIF is an artist to lookout for in the new year.

In the meantime, check out our interview with SHERIF below.

Do you tend to make music for yourself or with the listener in mind?
I think in order to be a successful musician you have to reach that perfect dichotomy of commercial appeal and artistic vision, the place where business meets art. I always want to make hits, but at the same time I only ever make music I truly love. Music is therapy so it’s definitely for myself, but If it moves me chances are it moves others. I”m making the exact kind of music I want to make right now and I’m really happy about that. 
Any plans for a project? When do you plan on dropping it?
What It’s Like To Be Human will be released at the beginning of the new year. It will be followed by two sequels to complete a trilogy saga by the end of the year. 
How old were you or what exact moment stands out to you that made you start taking your musical career a bit more serious?
I was back and forth early on with taking it seriously or just doing it for fun. I think when I first heard myself professionally mixed in a studio setting is the moment I declared I had to do it for life. I just knew that it’s what I was born to do. 

For new listeners, what are 3 must listen records from SHERIF?
Illusion Heaven Another Life
What do you want the listeners or fans to take away from your music?
They came away feeling better than they did before. They got some therapy. They got some closure on their relationship. They got inspired to create things themselves and to write their ideas down on paper and make them happen. 

Any shows or events planned in the near future?
I’m currently holding a residency at Sofitel Hotel Beverly Hills as a creative director throwing special themed events every month. The next show will take place on 11/20. I will also be doing my first show in the DMV in 3 years on 12/23. Beyond excited for the homecoming. 

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Artist To Watch

Upcoming Atlanta-based Artist Rax Shares New Single “Zip Tie” ft. Abu Da Do

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Taking a leap into the world of a professional recording artist is easier said than done, but rising Atlanta-based artist Rax is aiming to show the world that it may be easier done than said. His debut single “Zip Tie” ft. Abu Da Don was released on Jan. 21, and has had organic response thus far. Knowing the ins and outs of entrepreneurship, laying the foundation of his career is not a hassle for Rax, and “Zip Tie” ft. Abu Da Don shows his passion for quality craftsmanship.

Melodic, upbeat and lyrically drawn, “Zip Tie” ft. Abu Da Don is definitely a bop for 2022. Starting early in the first quarter of the year, Rax is ready for the journey and start of his career. Gearing up to release more tracks, visuals and content in general, Rax is determined to show the world his music. To stream “Zip Tie” ft. Abu Da Don, play here.

Keep up with Rax below:
Instagram: @just_rax

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Lil Rekk Laughs His Haters Off in “Kiddin Me”

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North Philly native Lil Rekk’s laid-back bravado and lyrical authenticity have poised the young riser for a major level-up in 2022. After kicking off the year with his recent project, 1ONE, earlier this month, the Highbridge The Label signee returns to address the critics of his come-up with new visuals for project highlight, “Kiddin Me.” Despite their resentment, Rekk makes it crystal clear that he can handle any hater single-handedly, rapping, “I don’t gotta say sh*t/They know who, it’s me/I’m the main ooter/I don’t need nobody to oot for me.”

The JetpackTV-shot and edited video sees a solitary Rekk posted up on an empty block of the New York streets, pouring water on his iced out namesake chain, and even taking over cashier duties at a local bodega, all the while radiating the cold, coarse confidence of a lone wolf. “Kiddin Me” arrives in the wake of the recent video for “PTSD,” which was released alongside 1ONE, available everywhere via EMPIRE/Highbridge the Label

Born and raised in North Philly, Rekk only started focusing on his musical career in 2019 after he watched one of his friends get into the rap game. Inspired by his friend’s hustle, Rekk found his own footing in the industry and has since released two full-length albums, The Ticket in 2019 and World Plus in 2021. The latter album has found mainstream success with Rekk’s “So So Dangerous” featuring StunnaGambino & YXNGK.A receiving over 2.4 million views on YouTube. Now signed to Highbridge The Label, Lil Rekk is ready to bring his confident and relatable street music to his ever growing fanbase.

With 1ONE, Lil Rekk proved that he’s next out of Philly, and ready to follow his Highbridge labelmates A Boogie and Don Q to stardom in 2022.

Watch “Kiddin Me” here!

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Artist To Watch

Meet Producer John Lam/Credits Include: Lil Durk, PNB Rock, Nardo Wick & more

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Meet John Lam, the RIAA Platinum-Certified Producer who’s produced hits such as “Kanye Krazy” for Lil Durk, “Zaza” by PNB Rock, and “I Be Chillin” by Nardo Wick.

Florida-bred musician and beat maker John Lam can be heard on a number of melodic Hip-hop tracks coming out of the South. His tag Pull up Lam plays on various records performed by Chicago’s-own Lil Durk and on many other prominent artists’ tracks. With polished samples and nostalgic tones, Lam’s music shares the story of his Southern roots one note at a time. Lam’s music is described as a fusion of the rhythm of 90s and 2000s Hip-hop with the heart of Old-School and Gospel Soul, the flavor of Miami Dance music and a bassline of the Deep South. His sound’s foundation came from the music that surrounded him in Church in his hometown of St. Petersburg, Fl. There, he grew up playing guitar and piano which helped him develop his musicianship and the sound that would later be heard in his productions. Always inspired by the music around him, Lam was determined to become respected for his musical taste. When he started college at USF to obtain a degree in Computer Engineering, Lam moved around as a DJ in the Tampa Bay area. He played shows across campus and started developing a name within the music scene. When he lost interest in DJing, he began experimenting with beat making. With his experience as a musician, his technical skills from Computer Science and his music network in the city, he made a smooth transition from DJing to music producing. Before he knew it, his sound circled to local artists throughout his city and got lots of positive reinforcement from its listeners. He started going back and forth to Atlanta and other music cities to broaden his clientele and to build his network.

Although he traveled to spread his music, Lam stayed rooted in Tampa to continue developing his production skills. In 2019, he interned at a local studio when he met Hypno Carlito, an associate of Chicago rapper Lil Durk. Hypno heard Lam’s beats and initiated the conversation that led to an introduction to the Chicago rapper. Durk was already impressed by Lam’s sound and the duo began working on music together not
long after meeting. Durk signed Lam to his Only The Family label and the rest is history. Lam was connected to Lil Durk’s OTF roster and quickly worked his way up to RIAA Platinum-Certified records, major single and album releases. His record “On Your Mind” with Lil Durk was featured on the Judas and the Black Messiah soundtrack and Lam’s music circulated across the world. Through his work ethic and label connections, Lam
made his way in the studio with artists like PNB Rock, 2 Chainz, Polo G, Dave East and more. As doors continued to open up, Lam stayed focused and ready for the next thing. Although Lam has music broadcasted nationally and internationally, he is determined to stay focused on growing his own empire. Inspired by German composer and producer Hans Zimmer and Chicago music producer and artist Kanye West, Lam aspires to be innovative in creating the next surge of music. He continues to collaborate with major artists and next-up music creators. With his passion for developing new talent and creating quality music records, producer John Lam has plans to discover the next music superstar and to continue perfecting his craft to become one of the world’s most respected music producers in the game.

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