St. Louis rapper Burna Maleik takes pride in his versatility and the diversity of his sound, be on the lookout for his new project, U Evol I, out everywhere now!
Brandon Maleik Hawkins, known by his artist name, BurnaMaleik, is a St. Louis artist making a name for himself with his versatile sound and lyrical wordplay. With his ability to adapt to any beat, whether that be R&B, traditional hip-hop, or trap, BurnaMaleik can acclimate to any sound and make it his own. He’s a unique artist to be on the lookout for because his diverse sound is what makes him different than his peers.
Starting his journey in music at the very young age of 10 but not seriously starting pursuing it until he was in his 20s, BurnaMaleik claims his upbringing has influenced his music and sound growing up. He says his parents are responsible for his versatility and diverse sound because they exposed him to different artists and genres. “From Luther Vandross to the Bone Thugs-N-Harmony,” the variation of melody is what BurnaMaleik says influenced him and his relationship with music.
“I pride myself on the variety of sounds I make as an artist,” he said in a recent interview. “When the record comes on, you know it’s BurnaMaleik, and no matter what style of rap you prefer, BurnaMaleik will have at least one record you enjoy.”
His love for music and his fans keeps him motivated and gives him the tenacity to keep doing better. Burna wants his fans to take away that his music has both the fun-trap beat and the conscious flow on the same track, and that you do not need to limit yourself and with one or the other because the two can exist simultaneously.
Burna feels there is no “need to take away substance to make hit records” and that you can have the hard beat with a conscious flow at the same time. He hopes his audience understands that they too can make songs with lyrical content and a message over a fun-beat.
His newest project, U Evol I, has an overall Trap-Soul album feel, with the versatility and lyrical malice that audiences have come to expect from BurnaMaleik. U Evol I is Burna’s first official EP in his discography. The project is a visual and conceptual album and gives you a visual representation of light to darkness, from the albums’ start to finish.
The visual project is an extension of his music, as each song takes you deeper and deeper into this sensual world and the dangers of love and trust created by BurnaMaleik. The visual takes place in a hotel room, where the scene goes from light to dark, or happy and sexual to mysterious and sinister. The energy changes as time passes in the hotel room, making for an incredible narrative and idea for a video. BurnaMaliek’s visual highlights a different aspect of the song. BurnaMaliek expands and illustrates each lyric of his song onto the screen up until the ultimate climax of his story, the demise of love and his partner being collateral damage.
The project is creatively impressive and is available on all streaming platforms. In the meantime, also stay in touch with BurnaMaleik via his IG @burnamaleik.
Check out his latest visual album, U EVOLI, below.
NFL Star Lu’ Makes His Debut Into Music With Single “FEVA”
Jesse Luketa, now going by Lu’ (@ottawasveryown), renowned as the Arizona Cardinals’ talented linebacker, is making headlines beyond the football field as he steps into the world of music with the release of his debut single, “FEVA,” available now on all platforms. The musician is exploring a new creative outlet, showcasing his versatility and passion beyond the gridiron.
“FEVA” is more than just a song for Lu; it’s an exploration of his artistic identity, seamlessly merging the realms of the athlete and the artist. Describing the track, Lu expresses, “It’s real, relatable, and, above all, a catchy vibe,” inviting listeners into a captivating musical experience.
Originally hailing from Ottawa, Ontario, Canada, and now making waves in Phoenix, Arizona, Lu brings a unique blend of cultural influences to his music, creating a sound as diverse as his background. His distinct sound, drawing inspiration from English and French-speaking artists, as well as Congolese artists, sets him apart in the industry, promising a refreshing musical journey for his audience.
Lu’s passion for music is deeply rooted in his personal experiences. “Playing at the highest level of football has been my dream since I was 7, but the one thing I’ve loved just as much since that time is music,” he shares. Music became a connection to his roots and a means to express himself, transcending the boundaries of his athletic pursuits.
With a mission to shake things up in the music industry, Lu is committed to bringing authenticity and rawness to his work. He envisions creating “feel-good music” that resonates with listeners and becomes a shared experience with their loved ones.
Reflecting on his musical influences, Lu draws inspiration from diverse legends such as JB Mpiana, Bob Marley, Burna Boy, and Drake. This eclectic mix showcases the broad spectrum of styles that have shaped his unique musical journey.
Looking forward, Lu has set ambitious goals, aiming to land three songs among the prestigious Billboard Hot 100. He proudly shares his stamp of approval from neighborhood hero Belly, marking a significant milestone in his young music career.
Jesse Lu is poised to captivate audiences not only with his prowess on the football field but also with his distinctive sound and authentic storytelling. Stay tuned for the unfolding musical journey of this rising Canadian artist, as he continues to break barriers and redefine success in both sports and music.
Stream “FEVA” here.
About Jesse Lu
Jesse Lu is a professional athlete and talented musician based in Phoenix, Arizona. Known for his role as a linebacker with the Arizona Cardinals, Lu is now making waves in the music industry with his debut single “FEVA.” His unique sound, inspired by diverse cultural influences, promises a fresh and captivating musical experience for audiences worldwide.
Lil $o$o Drops “Enhancements”
Capitalizing off his recent GRAMMY win by way of contribution to Lil Durk & J.Cole‘s “All My Life,” Platinum-producer/songwriter LunchMoney Lewis (@LunchMoneyLewis) handles instrumentation duties alongside TheOnlyDiet for Lunchbox Records signee Lil $o$o’s (@lilsosodon) brand new single “Enhancements.” Following up visuals for “Outside Widdit” and “No Hands” featuring Tay Money, the reflective record celebrates make-up artists, nail techs, and hairdressers who keep society’s fairer sex flawless. [Photo Credit: Jordan Krane]
In an exclusive press statement to Medium Creative Agency, the Issa Rae-approved “Florida Girl” reveals: “I do lashes, so I have a lot of respect for women in the beauty industry. I don’t hear a lot of songs that pay homage to beauty service providers so I took it upon myself to give us an anthem.”
There’s something in the water. From the City Girls to Kodak Black, with a long list of others, the Sunshine State has been the stomping ground for hip-hop’s culture shifters. Entertainer Lil $o$o is looking to keep that tradition alive. Despite being native to Chicago, since moving to Miami in her early childhood, she’s proudly claimed it as her musical home.
The 22-year-old Colombiana, whose real name is Sofia Donado, has persevered through trauma and pain and continues to show up for herself and her 3-year-old son, who she’s raising as a single mom. Lil $o$o’s boyfriend was gunned down in 2019, while sitting in his car, leaving her without a partner and their son without a father. He was in the music business, and after his passing, Lil $o$o found healing in discovering her musical voice. The result was upbeat rhythms intended to make people dance, smile, and feel free. It was the only way she knew how to make things better.
After laying the groundwork with promo singles “Better Life,” “Go Ooh,” “Bad Attitude,” and “Woo Tang,” the rising rapstress made her official debut Summer of 2022 with ‘$o$o World.’ Executive produced by mentor and label head LunchMoney Lewis, the 14-track collection of records includes additional instrumentation from JulianBeatz, SFL Xavi, TheonlyDiet, Toju, BrianXWhite, ¨C38C,¨C39Cand ¨C40C. Guest features come by way of ¨C41C recording artist ¨C42C, ¨C43C affiliate ¨C44C, ¨C45C vocalist ¨C46C, and ¨C47C.
Durham’s Big YBA Releases New Album, ‘Definition of Living’
After enlisting Rich The Kid signee SetitOff83 for “Swag Surfin'” sampling collaboration “Hypnotic” as well as consistently feeding fans over the last year with quick-strike drops “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” North Carolina rap authority Big YBA (@BIGYBA_) unloads his latest body of work Definition of Living. Comprised of 15 cohesive tracks, the project includes a lone feature GetRichZay while production duties were handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.
Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.
Press play on the Definition of Living via Nu Nation / Vydia as well as watch the Creative Cartel-directed visual for “Hypnotic” below.