Artist To Watch
BurnaMaleik Is Here To Stay With New Visual Project ‘U Evol I’
St. Louis rapper Burna Maleik takes pride in his versatility and the diversity of his sound, be on the lookout for his new project, U Evol I, out everywhere now!
Brandon Maleik Hawkins, known by his artist name, BurnaMaleik, is a St. Louis artist making a name for himself with his versatile sound and lyrical wordplay. With his ability to adapt to any beat, whether that be R&B, traditional hip-hop, or trap, BurnaMaleik can acclimate to any sound and make it his own. He’s a unique artist to be on the lookout for because his diverse sound is what makes him different than his peers.
Starting his journey in music at the very young age of 10 but not seriously starting pursuing it until he was in his 20s, BurnaMaleik claims his upbringing has influenced his music and sound growing up. He says his parents are responsible for his versatility and diverse sound because they exposed him to different artists and genres. “From Luther Vandross to the Bone Thugs-N-Harmony,” the variation of melody is what BurnaMaleik says influenced him and his relationship with music.
“I pride myself on the variety of sounds I make as an artist,” he said in a recent interview. “When the record comes on, you know it’s BurnaMaleik, and no matter what style of rap you prefer, BurnaMaleik will have at least one record you enjoy.”
His love for music and his fans keeps him motivated and gives him the tenacity to keep doing better. Burna wants his fans to take away that his music has both the fun-trap beat and the conscious flow on the same track, and that you do not need to limit yourself and with one or the other because the two can exist simultaneously.
Burna feels there is no “need to take away substance to make hit records” and that you can have the hard beat with a conscious flow at the same time. He hopes his audience understands that they too can make songs with lyrical content and a message over a fun-beat.
His newest project, U Evol I, has an overall Trap-Soul album feel, with the versatility and lyrical malice that audiences have come to expect from BurnaMaleik. U Evol I is Burna’s first official EP in his discography. The project is a visual and conceptual album and gives you a visual representation of light to darkness, from the albums’ start to finish.
The visual project is an extension of his music, as each song takes you deeper and deeper into this sensual world and the dangers of love and trust created by BurnaMaleik. The visual takes place in a hotel room, where the scene goes from light to dark, or happy and sexual to mysterious and sinister. The energy changes as time passes in the hotel room, making for an incredible narrative and idea for a video. BurnaMaliek’s visual highlights a different aspect of the song. BurnaMaliek expands and illustrates each lyric of his song onto the screen up until the ultimate climax of his story, the demise of love and his partner being collateral damage.
The project is creatively impressive and is available on all streaming platforms. In the meantime, also stay in touch with BurnaMaleik via his IG @burnamaleik.
Check out his latest visual album, U EVOLI, below.
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
Josvani has released a new track called “Low Lights” which is accompanied by a seductive visual. The beat of the song is irresistible and will make you dance. The lyrics depict a day in Josvani’s life and his struggles with entanglements.
“Low Lights” filmed by Nimi Hendrix showcases New York City’s beauty and Josvani’s calm demeanor. He expresses his position with facts, not arrogance, making him an instant fan favorite.
As Josvani gains momentum, he is heading on tour with T-Rell, 4fargo, Pretty Brayah and friends.
“Low Lights” is out now on all major streaming platforms. Follow Josvani on Instagram for updates on his new releases and upcoming events.
The first thing we see in Neesin Williams’s vibrant video for “You Gone Learn Today” is Ryck Jane’s earrings. They’re hard to miss — and they also might’ve been a challenge to wear. The two matching accessories that dangle from the rapper’s lobes appear to be made of solid gold. But the most notable thing about them is what they signify. They’re L.A. logos: twin declarations of allegiance to the city and scene that made her.
Even without the earrings, fans would know exactly where Ryck Jane was from. It’s not just her California drawl, the left coast pattern of her cadences, or the hard Los Angeleno funk that forms the bedrock of her irresistible recordings. It’s also in her dedication to glamour and her scrupulous attention to every detail of presentation. Jane knows exactly how to showcase her fierce individuality. She may be a new artist, but she handles herself like a showbiz veteran. She believes that she was born to inhabit the spotlight — and single after single, she demonstrates that her confidence isn’t misplaced.
“You Gone Learn Today” is her boldest declaration of autonomy yet. On the track, Ryck Jane raps about the inevitability of her rise and underscores her theme with a performance that’s relentless, colorful, and loaded with personality. Call it a message to the nonbelievers — who are getting harder and harder to find. The production backs up her boasts: the track is muscular and hypnotic, decorated with a thick, serpentine bass synthesizer lead, skittering beats, a thumping kick drum, and chanted backing vocals. The deep musicality of the track arrangement is a reminder that long before Ryck Jane found fame as an independent rapper, she’d distinguished herself as a trumpeter.
That horn shows up on “No Problems.” The track is a centerpiece of Jane Got A Gun, the rapper’s scalding 2023 album. It’s slinkier and more subtle than the rambunctious “You Gone Learn Today,” but as the video makes clear, it’s another message to the world that Ryck James can’t be stopped. Just like the “You Gone Learn Today” video clip, “No Problems” is a showcase for the artist’s unique, and unerring sense of style. It’s all here, and it’s all wild, and worn with the self-possession of a queen.
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