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Awful Ent.’s Father Shares Playful “Oxenfree” Single, Announces 6/28 HU$BAND 2 EP
For over a decade, Father has carved his own path through the music industry, cultivating a community with his quotable rhymes and offbeat humor. Offering a snapshot of his day-to-day as he schemes his next move, the Awful Records founder announces HU$BAND 2, his new EP. Returning to the gently melodic sound he pioneered with his 2019 HU$BAND EP, the upcoming sequel is an absorbing and hypnotic listen, as Father waxes poetic over production that borrows from jazz, trip-hop, and more. A re-centering effort from an artist known for experimentation, HU$BAND 2 arrives on June 28th via Awful Entertainment / Too Lost.
Along with the announcement of the EP, Father shares “Oxenfree,” his new single. Taking inspiration from a playground chant, “oxenfree” is the product of gleeful spontaneity, the sound of a rapper joyfully piecing words together in odd combinations, simply because he can: “All I want is the money, the lettuce, the cheese, the bread, the ciabatta/Tec-9 with a suppressor, it shoot and it sound like a thousand cicadas.” Built around playful, jazzy piano arpeggios, “oxenfree” never stops teasing the ear, as Father switches from easy melody to whispered flows to an infectious laugh that reverberates through the hook.
“I really just enjoy rapping sometimes,” says Father. “This one just came from me experimenting after a huge creative block. The hook is just some sh*t I said while high and the bars after just flowed out of me.”
A seismic figure in the rap underground, Father’s alternative Atlanta rap ecosystem helped foster some of the most exciting artists and memorable music of the past decade. Father established himself as a crucial, idiosyncratic voice, following his muse wherever it would take him and maintaining an undeniable magnetism that drew fans into his world–”Look At Wrist” ft. ILoveMakonnen & Key! and albums like Young Hot Ebony busted down seemingly insurmountable bridges between the oddball underground and trap mainstream. He founded Awful Records in the early 2010s, creating a community of unconventional artists, including artists like Makonnen, Playboi Carti, Abra, and more, and ushering them into the broader consciousness. Awful Records signed a distribution deal with RCA in 2018, leading to acclaimed projects like Awful Swim and the original HU$BAND.
During the pandemic, Father took the time to dwell on the most important things in life–he fulfilled his destiny by becoming a biological father, settling down in atlanta with his new family. He returned to his DIY roots, releasing 2020 project Come Outside, We Not Gone Jump You as an independent artist, and sharing the buzzworthy single “Let’s Kick His Ass” ft. Zack Fox & Archibald Slim in 2021. Last summer, Father released Young Hot Ebony 2, the sequel to his 2014 breakthrough project.
With HU$BAND 2, Father continues to make the music that he loves, taking the first step toward re-forming his Awful collective and setting an example for all DIY artists to follow.
Stream “oxenfree” here!
Former DJ tuned budding rapstar soWAYV reveals a new energetic money getting single titled “Racks.” Coming off a serious of performances including headlining SOBS recently soWAYV is in his bag and has some “Racks” to show with his new music.
The production of MTD blends well with soWAYV’s voice to procure a fast paced and thrilling new banger that can be played anytime, anyplace. It’s easy on the ears and got potential to be a hit long term. “Racks” also previews a upcoming project from the raging star.
Take a listen below.
Who’s doing it like Flyboi Rich?
The Detroit-based lyricist, known for his ability to release new music at a prolific clip, continues his quest to the top with the release of “9.”
If you know anything about Flyboi Rich, you’ll understand what you’re getting here: a sinister beat that sets the scene for the rapper to unleash a horde of quotables that’ll make even the hardest critic run the song back.
“9” is Flyboi Rich’s latest release, following the critically acclaimed “Hail Mary” that dropped last year. He’s back on the prowl to make 2023 another year to remember for the rising lyricist.
Listen to “9” below.
After connecting with Curren$y Matching Rolexes instrumentalist and fellow VA representative Kino Beats for “It Is What It Is,” Westcoast residing wordsmith Terell Online gives his Jimmy Dukes’ (LOX, Fabolous, Havoc, etc.) produced Came A Long Way standout “What You On” the small screen treatment. Directed by Jorge Ayala, the HD clip for the easy listening track finds Rell effortlessly sweet talking his way into a love interest’s heart with the help of a luxury sports car and a pier view property.
Detailing the mood he wanted to convey with this particular song, the San Deigo-based spitter states: “What you on is one of those b-side cuts you can listen to sliding around solo or with your lady riding shotgun. It’s soft enough for women to appreciate, but hard-hitting enough for fellas to nod their heads to. It’s a vibe.”
Terell Online started his musical journey in Virginia and overcame the obstacles that would usually stand in the way of an independent artist and his fans. Rell struggled with learning disabilities, faced homelessness, and even had trouble with law enforcement as a youth. Despite his circumstances, he learned how to play various musical instruments and create art that accurately reflects his emotions.
For the past few years, he’s worked tirelessly to solidify his niche sound enriched with intellectual prowess and heartwarming melodies that touch several genres. Following the success of his featured verse on Pusha T stamped rap act M Watts’ “They Ain’t Ready (ft. Young Money Yawn)” as well as solo singles “Sedated” and “Master P,” Rell has shared stages with Kirko Bangz, Travis Porter, and most recently Phora.
Anchored by his lifestyle and community outreach brand ‘The Red Cup Gang,’ most known for its well-crafted merchandise and famous catchphrase “We hang, we don’t bang…,” in 2021 Rell released his COVID-19-centered project The Lost Summer, which was accompanied by a multi-city tour and documentary of the same name.
Watch Rell’s visual for “What You On” and stream Came A Long Way in its entirety on your DSP of choice via United Masters after the jump.
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