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Awful Ent.’s Father Shares Playful “Oxenfree” Single, Announces 6/28 HU$BAND 2 EP

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For over a decade, Father has carved his own path through the music industry, cultivating a community with his quotable rhymes and offbeat humor. Offering a snapshot of his day-to-day as he schemes his next move, the Awful Records founder announces HU$BAND 2, his new EP. Returning to the gently melodic sound he pioneered with his 2019 HU$BAND EPthe upcoming sequel is an absorbing and hypnotic listen, as Father waxes poetic over production that borrows from jazz, trip-hop, and more. A re-centering effort from an artist known for experimentation, HU$BAND 2 arrives on June 28th via Awful Entertainment / Too Lost.

Along with the announcement of the EP, Father shares Oxenfree,” his new single. Taking inspiration from a playground chant, “oxenfree” is the product of gleeful spontaneity, the sound of a rapper joyfully piecing words together in odd combinations, simply because he can: “All I want is the money, the lettuce, the cheese, the bread, the ciabatta/Tec-9 with a suppressor, it shoot and it sound like a thousand cicadas.” Built around playful, jazzy piano arpeggios, “oxenfree” never stops teasing the ear, as Father switches from easy melody to whispered flows to an infectious laugh that reverberates through the hook.

“I really just enjoy rapping sometimes,” says Father. “This one just came from me experimenting after a huge creative block. The hook is just some sh*t I said while high and the bars after just flowed out of me.”

A seismic figure in the rap underground, Father’s alternative Atlanta rap ecosystem helped foster some of the most exciting artists and memorable music of the past decade. Father established himself as a crucial, idiosyncratic voice, following his muse wherever it would take him and maintaining an undeniable magnetism that drew fans into his world–”Look At Wrist” ft. ILoveMakonnen & Key! and albums like Young Hot Ebony busted down seemingly insurmountable bridges between the oddball underground and trap mainstream. He founded Awful Records in the early 2010s, creating a community of unconventional artists, including artists like Makonnen, Playboi Carti, Abra, and more, and ushering them into the broader consciousness. Awful Records signed a distribution deal with RCA in 2018, leading to acclaimed projects like Awful Swim and the original HU$BAND.

During the pandemic, Father took the time to dwell on the most important things in life–he fulfilled his destiny by becoming a biological father, settling down in atlanta with his new family. He returned to his DIY roots, releasing 2020 project Come Outside, We Not Gone Jump You as an independent artist, and sharing the buzzworthy single “Let’s Kick His Ass” ft. Zack Fox & Archibald Slim in 2021. Last summer, Father released Young Hot Ebony 2, the sequel to his 2014 breakthrough project.

With HU$BAND 2, Father continues to make the music that he loves, taking the first step toward re-forming his Awful collective and setting an example for all DIY artists to follow.

Stream “oxenfree” here!

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TheyWantNick Reveals New Single This Week

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Jersey Artist TheyWantNick has been a roll lately with multiple releases supported by IHeart radio, Global Grind, TalkOfTheTowb, and other notable platforms. He plans to follow up with new single “L.G.G.Y.W. (Let God Guide Your Way).”

L.G.G.Y.W. (Let God Guide Your Way) in his words os is a track where Nick combines a R&B Soul cadence with alternative hip hop rap taste for a three minute experience that is perfect for anyone who may be going through something weighing on their mental.

This track is a switch up compared to his previous two songs as Nick shows his versatility as an artist to his fans in more ways than one. Fans of younger Drake and J. Cole will be at home with this drop.

It also previews an album he is working on. For now you can enjoy his latest here.

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From Being a Bad Boy Entertainment DJ to Embracing His Musical Purpose

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Mason Santos, also known as DJ Finesse, is a globally recognized DJ, public speaker, behavior specialist, college graduate, husband, and father. Raised in Rhode Island with his parents and older brother, Mason embraced values such as prioritizing faith, cherishing family, diligence, humility, and integrity. These principles have been the foundation of his remarkable journey, empowering him to lead, motivate, and inspire countless individuals worldwide across various continents and sectors.

Mason’s progressive and visionary approach to life has led to his international acclaim. Whether he is guiding, mentoring youth, or engaging in insightful dialogues, Mason’s unwavering passion to support others in achieving success shines through. As a survivor of cancer, his narrative of triumph over challenges serves as a driving motivation for others to persevere through their own adversities. By openly sharing his struggles and experiences, Mason can deeply connect with individuals from diverse backgrounds, transcending age, gender, race, or ethnicity.

“From Personal To Purpose” transcends being just a book; it serves as a transformative manual that aids readers in overcoming life’s hurdles and personal barriers. Encouraging introspection, the book prompts readers to reevaluate their beliefs, define their aspirations, and confront any obstacles impeding their pursuit of dreams. Filled with authentic anecdotes, raw emotions, and candid reflections, the book aims to evoke genuine sentiments and establish connections. Its objective is to empower readers to find their voice, uncover their purpose, and transform personal encounters into a meaningful and satisfying existence. Through “From Personal To Purpose,” readers embark on a voyage of self-discovery, development, and ultimately, unlock the promising future that awaits them.

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Rising Star FaceVsIt: Merging Hip Hop and Classical Composition

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In the ever-evolving landscape of music, few artists manage to bridge the gap between seemingly disparate genres. One such trailblazer is Facevsit, a rapper and songwriter whose journey has been fueled by a deep connection to poetry and hip hop. As a young child, Facevsit found solace in writing poetry, which naturally evolved into rap as the genre’s rhythmic and lyrical intensity resonated with him. Now, his career is a testament to his ability to balance the disciplines of composition and rap, creating a unique and compelling sound.

Facevsit’s creative process is both intricate and intuitive. When composing new pieces, he collaborates closely with his producers, bringing in references and building the foundation of his music together. This collaborative spirit is particularly evident in his work with THX Beats, where they blend diverse influences to create something fresh. On the other hand, his approach to writing rap lyrics is deeply personal. Inspired by his thoughts and emotions, Facevsit’s lyrics are a reflection of his experiences and observations, making his music a powerful storytelling medium. His experiences as a composer enrich his rap performances, imbuing them with a depth and authenticity that resonate with listeners.

Influences play a crucial role in shaping Facevsit’s sound. While mainstream hip hop legends like Tupac, Eminem, and Nas have left an indelible mark on his style, he also draws inspiration from underground icons such as Atmosphere and Immortal Technique. Beyond the realm of hip hop, Latin music legends like Julio Jaramillo, Hector Lavoe, and Oscar De Leon have significantly influenced his work. This eclectic mix of influences is evident in his music, where genres like salsa, cumbia, and merengue seamlessly blend with hip hop, thanks to the innovative production of THX Beats. As the future of music continues to evolve with the blending of genres, Facevsit aims to be at the forefront, contributing to this dynamic landscape. His advice to aspiring artists is simple yet profound: “Do what you enjoy, trust yourself and how music makes you feel, and never stop.” With this mindset, Facevsit is poised to leave an indelible mark on the music industry.

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