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ATL Rapper Emoni Drops “Talk It”

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Atlanta rapper Emoni released his new single, “Talk It.” After years of being behind the scenes and frequenting some of the most talked about circles in ATL, Emoni has emerged as the next big artist primed to expand his brand to stardom in 2021. 

Talk It is one of the first songs I ever did that I felt comfortable pushing musically. I’ve been making music for a long time but I never put anything out,” Emoni explained. “Talk It is one of the first songs where I really liked the vibe and it’s a real Atlanta song. It’s the type of stuff that goes on where I’m from and it’s a song where no matter what anyone else thinks I really like the song.”

Playing his role behind the scenes Emoni began putting in the work as manager but transitioned to an artist after his friend and client PNF Rocky was killed.

“I wasn’t always an artist, I started off behind the scenes and everywhere I went people would always say I look like an artist. Paid In Full Rocky is dead now but that was one of my homies that I would always do music with, and I was more on the management side of things working with him.” Emoni explained. “Then I started recording the music but I wasn’t putting it out and I was just working at it for the last year and a half and I just been pushing the HighEnd brand.”

Idolizing Jay Z with aspirations to become a CEO, and respecting Nipsey Hussle with hopes to have an impact on his community, Emoni has always focused on putting in the work to be great. 

“My goal was to always be a CEO, I used to hear the music and I idolized people like Jay Z and now the new people like Nipsey Hussle, but I never really cared about rap.” Emoni said.  “I was going to let other people do it because I was camera shy, but when I saw they weren’t really working as seriously as I was, I figured I would invest in myself. If I don’t go anywhere in music it’s because I didn’t put in the work.”

Speaking about his emergence on the Atlanta rap scene, Emoni says that it’s time for a new face in Atlanta after several years with the same artists being recognized.

“Yea I just feel like it’s time for this and it’s time for a new wave and a new face. It’s my time and that’s why I’m dropping. I never talked about nobody, I never hated on nobody and I feel like I waited for my time. That’s why I’m dropping now.”

Affiliated with Scooter and having went to the same school as Gunna in high school, Emoni knows a host of rappers through acquaintances and through doing business. 

“I’ve been around Scooter, I went to school Gunna and them, I know Baby from the streets, I know everybody from Atlanta. I’m a new artist and I never did music with anyone because I just didn’t put it out. People don’t think I take music seriously and I haven’t had a chance to do a feature because I never even tried. Once I start dropping it’s going to be a lot of people that want to work. They see and know the work that I put in behind the music and I put in a lot of hours.” 

– Emoni

Peep the single below!

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Poiison & Styles P Drops New Collaboration “Big Boys”

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The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

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Music Videos

Lord Maji Featuring On-N-Off Strapz Shares “Space X”

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Florida rapper Lord Maji teams up with On-N-Off Strapz for his latest visual titled “Space X.” Directed by SoRight Films. Watch the music video below via YouTube or stream the single on any music platform.

https://www.youtube.com/watch?v=sgAtUOULABc
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BraveSoull Arrives With An AfroBeats Fusion “Hate Me Now”

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In the colorful and ever-changing world of Afrobeats, a genre-hopping artist emerges with a single that not only captures the essence of the movement but also reinvents it, offering listeners a musical experience that knows no boundaries. BraveSoull and his resonating new release, “Hate Me Now,” brings tradition and innovation together.

Unveiling the Artistry of “Hate Me Now”

Since “Hate Me Now” made its seismic arrival, the effects are still being felt. The record, which is accompanied by a visually stunning music video, has shed new light on the season, infusing the scene with a dynamic blend of Afro rhythms and powerful, trap-inspired sounds that are nothing short of captivating.

BraveSoull, the trailblazing artist behind this amazing audio, is no stranger to the spotlight. His earlier works were defined by an unwavering creative vision, and “Hate Me Now” builds on that tradition with an extra layer of grit and glory. It displays the artist’s artistic development and capacity to both celebrate and transcend the genre he represents.

The Fusion of Past and Present

At its core, “Hate Me Now” is a modern take on Nas’ legendary hit of the same name, a 90s Hip-Hop track that features Puff Daddy which resonated deeply with a generation and is now given fresh life in a universe of Afrobeats by BraveSoull. This blend of past and present is more than just an homage; it is a revamping that pays homage to its origins while boldly venturing into unexplored territory.

In fact, the trendy track’s throbbing tempo, underlined by hard-hitting percussion and complex instrumental layers, sets the setting for BraveSoull’s lyrical talent. His delivery is nothing short of powerful, with words that pierce the air like a hot blade, delivering a message of strength and resistance. The song, which is both powerfully raw and precisely composed, addresses individuals who have been doubted and bruised by life’s storms, resonating with universal themes of empowerment and self-belief.

For a new generation looking for a voice that expresses their struggles and goals, BraveSoull stands up to the plate with a signature sound all of his own. His refusal to compromise, unwavering pursuit of authenticity, and dedication to his craft are evident in every note, making “Hate Me Now” an essential addition to any playlist.

In an age when mass production and commercial formulas frequently eclipse the essence of art, BraveSoull’s solid spirit is a breath of fresh air. His music serves as a reminder that, beyond the layers of production and performance, a song’s heartbeat is its soul, and “Hate Me Now” has plenty of it. For now, get familiar with this trailblazing talent here at 4Sho Magazine! Lastly, let us know your thoughts in the comments!

CONNECT WITH BRAVESOULL ON SOCIAL MEDIA:

INSTAGRAM | APPLE MUSIC | SPOTIFY | YOUTUBE

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