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ATL Rapper Emoni Drops “Talk It”

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Atlanta rapper Emoni released his new single, “Talk It.” After years of being behind the scenes and frequenting some of the most talked about circles in ATL, Emoni has emerged as the next big artist primed to expand his brand to stardom in 2021. 

Talk It is one of the first songs I ever did that I felt comfortable pushing musically. I’ve been making music for a long time but I never put anything out,” Emoni explained. “Talk It is one of the first songs where I really liked the vibe and it’s a real Atlanta song. It’s the type of stuff that goes on where I’m from and it’s a song where no matter what anyone else thinks I really like the song.”

Playing his role behind the scenes Emoni began putting in the work as manager but transitioned to an artist after his friend and client PNF Rocky was killed.

“I wasn’t always an artist, I started off behind the scenes and everywhere I went people would always say I look like an artist. Paid In Full Rocky is dead now but that was one of my homies that I would always do music with, and I was more on the management side of things working with him.” Emoni explained. “Then I started recording the music but I wasn’t putting it out and I was just working at it for the last year and a half and I just been pushing the HighEnd brand.”

Idolizing Jay Z with aspirations to become a CEO, and respecting Nipsey Hussle with hopes to have an impact on his community, Emoni has always focused on putting in the work to be great. 

“My goal was to always be a CEO, I used to hear the music and I idolized people like Jay Z and now the new people like Nipsey Hussle, but I never really cared about rap.” Emoni said.  “I was going to let other people do it because I was camera shy, but when I saw they weren’t really working as seriously as I was, I figured I would invest in myself. If I don’t go anywhere in music it’s because I didn’t put in the work.”

Speaking about his emergence on the Atlanta rap scene, Emoni says that it’s time for a new face in Atlanta after several years with the same artists being recognized.

“Yea I just feel like it’s time for this and it’s time for a new wave and a new face. It’s my time and that’s why I’m dropping. I never talked about nobody, I never hated on nobody and I feel like I waited for my time. That’s why I’m dropping now.”

Affiliated with Scooter and having went to the same school as Gunna in high school, Emoni knows a host of rappers through acquaintances and through doing business. 

“I’ve been around Scooter, I went to school Gunna and them, I know Baby from the streets, I know everybody from Atlanta. I’m a new artist and I never did music with anyone because I just didn’t put it out. People don’t think I take music seriously and I haven’t had a chance to do a feature because I never even tried. Once I start dropping it’s going to be a lot of people that want to work. They see and know the work that I put in behind the music and I put in a lot of hours.” 

– Emoni

Peep the single below!

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DoubleCChanel Empowers Fans On “Body”

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New Jersey recording artist doubleCChanel shares the music video for her latest single “Body.” Directed by Film Mafia, the record finds her flaunting her luxurious lifestyle and rapping abilities over the boisterous track. The track features Retrol$awesome, who serves as a fitting verse for the latter of the song.

“Body” arrives months removed from the release of her “WYKBL” music visual, which has gained over 3K YouTube views. Only going up, she continues her streak of flamboyant rap tracks and lyrical slaughter over bass-heavy and hi-hat puncturing instrumentals.

Speaking on the song, Chanel shared, “This song is inspired by my lifestyle. I consider myself to be a boss. Every bar I’m telling you how I’m living, how I get it, and how I make it happen. I feel like other boss-ass women can relate to.”

She added, “We shot the video in two locations in New Jersey. I believe the vision that the videographer and I had was executed well. I love shooting to get my vision across. It was so fun to put together this video especially for being my first video of the new year.”

Peep the sultry new visual today!

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Polo G Drops His New Track “Rapstar”

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 Polo G has released his new song “RAPSTAR.” The long awaited track was produced by Synco with longtime collaborator Einer Bankz on the ukulele, LISTEN HERE. Polo reflects on life and fame in the Arrad directed accompanying visual, featuring cameos with his friends DDG, Trench Baby, and Scorey, and a special moment with his son Tremani.
 
The multi-platinum chart topper continues his Billboard Hot 100 chart run over the past few months with his latest release “GNF (OKOKOK)” along with his recent features with Rod Wave on “Richer” and Lil Tjay & Fivio Foreign on “Headshot”. Since its release in May 2020, his critically acclaimed album THE GOAT has accrued over 4 Billion streams, 7 Gold and Platinum RIAA certifications, has been a mainstay on the charts and landed in multiple year-end best albums lists. The album is certified Platinum by the RIAA along with his debut album, Die A Legend. Polo G was named one of XXL’s Freshman Class in 2020, an annual roundup of hip-hop’s brightest new stars. He also secured a spot on the coveted Forbes 2021 30 Under 30 list and was named a FUSE TV Future Black History Honoree for February 2021.
 
Polo is currently in the studio working on his forthcoming album Hall of Fame to be released this year. Watch his newest video here!

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Wacotron Recruits G Herbo & Marshmello for “Umbrella”

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A native of Waco, TX–hence his name–Wacotron showed a passion for music from a young age, absorbing the 808-driven trap music he listened to in the car with his dad. After spending years mired in the struggle, Wacotron turned to rap in his 20’s, searching for a better way to provide for his family and escape his circumstances. The rapper started to build a reputation in his home state, eventually catching the attention of Pick Six Records, who signed him to a deal and connected him with Southside and 808 Mafia. In December 2020, Wacotron released the Southside-produced Cut Me Up,” an atmospheric banger, earning more than 1 million streams across platforms and spending time on Spotify’s Off The Strength playlist, and kept the momentum going in 2021 with two more Southside-produced tracks, “Toothpaste” (720k video views) and “Take Off,” both of which joined “Cut Me Up” on Apple Music’s The Plug playlist.

Check it out here!

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