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ATL Rapper Emoni Drops “Talk It”

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Atlanta rapper Emoni released his new single, “Talk It.” After years of being behind the scenes and frequenting some of the most talked about circles in ATL, Emoni has emerged as the next big artist primed to expand his brand to stardom in 2021. 

Talk It is one of the first songs I ever did that I felt comfortable pushing musically. I’ve been making music for a long time but I never put anything out,” Emoni explained. “Talk It is one of the first songs where I really liked the vibe and it’s a real Atlanta song. It’s the type of stuff that goes on where I’m from and it’s a song where no matter what anyone else thinks I really like the song.”

Playing his role behind the scenes Emoni began putting in the work as manager but transitioned to an artist after his friend and client PNF Rocky was killed.

“I wasn’t always an artist, I started off behind the scenes and everywhere I went people would always say I look like an artist. Paid In Full Rocky is dead now but that was one of my homies that I would always do music with, and I was more on the management side of things working with him.” Emoni explained. “Then I started recording the music but I wasn’t putting it out and I was just working at it for the last year and a half and I just been pushing the HighEnd brand.”

Idolizing Jay Z with aspirations to become a CEO, and respecting Nipsey Hussle with hopes to have an impact on his community, Emoni has always focused on putting in the work to be great. 

“My goal was to always be a CEO, I used to hear the music and I idolized people like Jay Z and now the new people like Nipsey Hussle, but I never really cared about rap.” Emoni said.  “I was going to let other people do it because I was camera shy, but when I saw they weren’t really working as seriously as I was, I figured I would invest in myself. If I don’t go anywhere in music it’s because I didn’t put in the work.”

Speaking about his emergence on the Atlanta rap scene, Emoni says that it’s time for a new face in Atlanta after several years with the same artists being recognized.

“Yea I just feel like it’s time for this and it’s time for a new wave and a new face. It’s my time and that’s why I’m dropping. I never talked about nobody, I never hated on nobody and I feel like I waited for my time. That’s why I’m dropping now.”

Affiliated with Scooter and having went to the same school as Gunna in high school, Emoni knows a host of rappers through acquaintances and through doing business. 

“I’ve been around Scooter, I went to school Gunna and them, I know Baby from the streets, I know everybody from Atlanta. I’m a new artist and I never did music with anyone because I just didn’t put it out. People don’t think I take music seriously and I haven’t had a chance to do a feature because I never even tried. Once I start dropping it’s going to be a lot of people that want to work. They see and know the work that I put in behind the music and I put in a lot of hours.” 

– Emoni

Peep the single below!

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New Orleans Rap Star, Rob49, Drops New Single and Visual “4 God II”

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New Orleans native, Rob49, just dropped his latest street anthem, “4 God II”. This single, produced by Schife, Rico on the Keys and Tupun, is the first of the year, following his highly successful “Welcome to Vulture Island” album released in 2022. The video, directed by Gerard Victor, shows the Vulture Island star bossed up and bounced back, while highlighting the New Orleans voodoo culture alongside flashy cars, jewelry and more. This single is the first off Rob’s upcoming project, “4 God II’, set to release Spring 2023. Rob49 continues to thrive and dominate the rap game with his unique yet aggressive sound, paving a new lane for Louisiana artists.

Rob49 continues to rise-to-stardom with a consistent discography of music that shares his personal life experiences growing up in 4th and 9th ward, over hard-hitting beats and catchy choruses.

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Sharc Goes on the Attack in “1 of 1” Video

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With his sharp wordplay and a flow that cuts through any instrumental, Sharc raps like he smells blood in the water. Reconnecting with his SossHouse head honcho Pi’erre Bourne, who provides the track’s bouncy piano production, Sharc shares his new video single, “1 of 1.” The track finds the Queens native delivering flex after flex, skating over the piano plinks with clever wordplay: “She spilling rosé in the Audi/Dirty bird, you can say it’s a Falcon.”

The video for “1 of 1,” directed by CASEUNO, was shot during the North American leg of Pi’erre Bourne’s “Good Movie World Tour,” for which Sharc provided support. Opening with a distorted clip of a woman warning of an attack, the video finds Sharc completely locked in as he eats up the beat like predators in a feeding frenzy, with vintage horror film sequences of shark attacks interspersed throughout. 

Signed to Pi’erre Bourne’s SossHouse imprint, Sharc made an impact with his 2021 full-length debut, 47 Meters Down, entirely produced by Pi’erre. “Drunk N Nasty,” a collaboration between Sharc and Pi’erre Bourne from the latter’s 2021 album The Life of Pi’erre 5, recently earned a GOLD certification from the RIAA. In 2023, Sharc looks to make even bigger waves with his sharp flows and quick wit. Stay tuned for much more to come from the Queens native as he keeps on swimming.

Watch “1 of 1″ (Prod. by Pi’erre Bourne)

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Balt Getty Drops “80s Crack Baby”

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Balt Getty presents the animated music video for his “80s Crack Baby” mixtape, produced entirely by Balt and featuring shoutouts from DJ Premier, Scott Storch and Kanye West. The artist, DJ, producer, award-winning actor, director and Purplehaus founder born Balthazar Getty is the son of German artist Gisela Getty and John Paul Getty III. Balthazar entered the mainstream via his role in 1990’s Lord Of The Flies, going on to star in David Lynch classics like Lost Highway and the 2017 resurrection of Twin Peaks. Countless DJ gigs around the globe and a string of Purplehaus releases featuring everyone from rap legends Wu-Tang Clan to Latin superstar Asdru Sierra set the stage for the 2018 introduction of his animated alter ego Balt Getty, which first appeared on single “Porsche” (watch the music video) followed by “Retail Therapy”, which attracted Riff Raff for its official remix (Spotify). Balt’s silver-haired, gold-grilled, face-tattooed animated avatar takes center stage in the “Crack Baby” video, which comes on the heels of Balt’s self-directed music video for “Ugly” (Youtube) and “Sad Boy” (Youtube). “We set out to create the first ever animated mixtape,” Balt says about his new project. “The theme is anod to growing up in The Bay during that era.”

Check it out below!

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