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A Look At T-Pain’s Genius Marketing Prowess

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T-Pain may have came into the R & B game as a straightforward singer (with a dash of autotune peppered in, of course), but he’s rapidly involved into one of the most interesting musicians in the game – even if he seldom puts out new music. He just released his new project Everything Must Go (Vol. 1)  with some clever marketing that makes his commitment to being the most idiosyncratic individual in the room clear. He announced the surprise project with a hilarious new commercial filled with the type of cheesy, amateurish aesthetic that makes local car ads so good.

This is far from T-Pain’s first foray into commercial hilarity. Take a look at our five favorite T-Pain marketing gimmicks.

5. Ringleader

After T-Pain’s sophomore album Epiphany, the Tallahassee, FL-native reinvented himself as the leader of R & B and hip-hop’s circus. His third album Thr33 Ringz was dominated by this aesthetic; the road to its release consisted of the concept blasted to the public through singles “Can’t Believe It” and “Chopped And Screwed” in the form of outlandish circus-themed music videos. He’s still continuing with this aesthetic today.

4. Wiscansin University

“I can put you in a log cabin, somewhere out in Wiscansin” were the famous words that transcended T-Pain’s “Can’t Believe It” in 2008. A decade later, the fictional locale has received new life through the singer launching a new website for Wiscansin University to celebrate the arrival of new merch.

3. Navigational Voice Option On Waze

T-Pain doesn’t even have to be promoting anything to be a marketing genius. Sometimes he just helps other people and companies with their products. In 2016, T-Pain was an optional navigational voice for the Waze driving app. Why anyone would actually want to listen to him while driving is beyond me.

2. Rapping wrapping paper (Say that three times fast)

Even during the holidays, you can always count on T-Pain to deliver some heat. Last Christmas, Pain teamed up with Atlanta-based ad agency, Moxie, to create new wrapping paper that utilizes augmented reality. The extended explanation for it can be found here.

  1.  Revealing correct lyrics

https://twitter.com/TPAIN/status/935932415616405504

It’s probably the autotune that has made T-Pain’s lyrics, throughout his career, a little more digestible to swallow on occasions. Two songs that really irked the world’s nerves were “Buy You A Drank” and “All I Do Is Win,” featuring widely debated lyrics for years. T-Pain cleared up the air and explained what was right and was wrong on Twitter last November.

 

 

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Artist To Watch

Kerstin And Her Path To Solo Stardom Revealed Through “So Deep”

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Kerstin, an emerging artist in the R&B landscape, is captivating audiences with her latest single, “So Deep“. Known for her soulful voice and compelling songwriting, Kerstin is carving out a unique space in the music industry. Her new release marks an exciting chapter in her career, showcasing her talent in both vocal performance and dance.

Who is Kerstin?

For those unfamiliar with Kerstin, she is an artist whose roots are deeply embedded in music. Having spent her entire life on stage, she brings a wealth of experience and passion to her craft. She describes the studio as her “safe place,” where she can fully immerse herself in the creative process. This dedication is evident in every note she sings and every lyric she writes.

“So Deep” is more than just her latest single. In fact, it’s a glimpse into Kerstin’s creative world. She has always been committed to letting her music speak for itself, but with this release, she is stepping out from behind the shadows. When asked why she decided to show more of herself, she explained, “I really just wanted to focus on the music. Releasing music as a writer is important to me“.

The Visual Experience of “So Deep”

The official music video for “So Deep” is as mesmerizing as the record itself. It offers fans a preview of what to expect from Kerstin’s upcoming project, set to release sometime in summer 2024. The official visuals highlight her skills as both a vocalist and a dancer, presenting a bold and confident image that resonates with viewers.

Nonetheless, in her recent video for “So Deep,” Kerstin makes a powerful statement. The visuals are breathtaking, showcasing her talent and confidence as a solo artist. She had fun shooting the video, and this joy is palpable. The video provides a sneak peek into her forthcoming project and signals her intention to make a lasting impact on the R&B scene.

The Journey from Untitled to “So Deep”

Kerstin’s second project, Untitled, featured a moody green cover with a mysterious silhouette. Fans were enthralled by the medley of songs, drawn in by the allure of the unknown artist behind the music. Then, she had her single “Eyes” which served as a standout track, captivating listeners and leaving them yearning for more. With “So Deep,” Kerstin steps out of the shadows, revealing more of herself and her artistry.

With that being said, Kerstin’s dedication to her music is unwavering. She has been honing her skills for years, and her efforts are evident in her polished performances and heartfelt lyrics. Her ability to express emotion through her music is a testament to her talent and hard work. For now, get familiar with the trailblazing talent! Don’t miss out on the chance to witness the rise of an R&B sensation. Press play on her most recently released visuals and step into “So Deep”.

CONNECT WITH KERSTIN ON SOCIAL MEDIA:

Instagram | Apple Music | Spotify | YouTube

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Bravesoull Releases New Video For Drill Drop “Back A Wraith”

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Hailing from the concrete jungle and ever-evolving hip-hop scene of New York, Bravesoull is back with a brand new banger, “Back A Wraith“. Bravesoull’s hot new track not only stays true to the drill sound that has swarmed the industry as of late, but also carries a deep emotional undertone that pays homage to the artist’s journey and those he has lost along the way.

Staying True to the Drill Sound

Since its inception, Drill music has lured listeners in with its hypnotically boomin’ beats and infectious lyrics and Bravesoull brings these same yearned for sounds in his latest offering. Bravesoull has embraced this genre with open arms, infusing his unique style and energy into every track he releases. “Back A Wraith” is no exception. The song’s bouncy rhythm is designed to ignite a fire within listeners, making it impossible not to nod along or get up and move. 

What sets “Back A Wraith” apart from other drill tracks is its emotional depth. Bravesoull takes this opportunity to pay homage to those he has lost, including his cousin TDot, the creator of the Woo Walk, a dance that has become synonymous with the drill movement. The song is laced with references to staying solid as one rises through the ranks, a powerful message for any and everyone navigating through their journey of life and career.

Infectious Rhythm and Powerful Lyrics

The track’s infectious rhythm is one of its standout features. The production is top-notch, featuring pulsating beats that grab your attention from the first note. Bravesoull’s dynamic style and delivery shine through, making “Back A Wraith” a track that transcends boundaries. His powerful lyrics resonate deeply, reflecting the struggles and triumphs that come with the pursuit of success.

The backdrop of “Back A Wraith” is a masterclass in production. The beats are meticulously crafted to create a hypnotic atmosphere that draws listeners in. Each element, from the bassline to the hi-hats, is perfectly balanced, allowing Bravesoull’s vocals to take center stage. The result is a track that is both sonically pleasing and emotionally impactful.

At its core, the new release is about resilience and loyalty. Bravesoull’s lyrics are raw and unfiltered, providing a glimpse into his world and the experiences that have shaped him. He speaks candidly about loss, perseverance, and the importance of staying true to oneself. It’s a message that resonates with anyone who has faced challenges and emerged stronger on the other side.

Bravesoull: A Dynamic Artist

Bravesoull is no stranger to the spotlight. Known for his dynamic style and delivery, he has consistently delivered music that captivates and inspires. His ability to blend hypnotic melodies with hard-hitting lyrics has set him apart in the crowded hip-hop landscape. With “Back A Wraith,” Bravesoull continues to prove that he is a force to be reckoned with.

For those who are passionate about music, especially the pulsating beats and raw lyricism of drill music, this release is a must-listen. With that being said, if you haven’t already, be sure to check out Bravesoull’s latest video for “Back A Wraith”. It’s a banger that promises to leave a lasting impression and solidify Bravesoull’s place in the halls of hip-hop greats.

CONNECT WITH BRAVESOULL ON SOCIAL MEDIA:

INSTAGRAM | APPLE MUSIC | SPOTIFY | YOUTUBE

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JORDI WINS RED BULL BATALLA SAN ANTONIO QUALIFIER AFTER AN ELECTRIFYING 

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FINAL ROUND BATTLE AGAINST FELLOW TEXAS MC CUBAN, BOTH ADVANCING TO THE NATIONAL FINAL IN MIAMI

This past weekend at San Antonio venue Paper Tiger, Jordi from Eagle Lake, Texas won the Red Bull Batalla San Antonio Qualifier, beating out 15 others to earn not only bragging rights, but automatic entry to compete at the National Final in Miami in October. Red Bull Batalla is the largest Spanish-language freestyle rap battle in the world, and this marks the 2nd time the26-year-old winner qualifies for the National Final.  

As the first U.S. qualifier event of the 2024 season, over 1,100 fans rallied to support MCs from the local Texas region and beyond. In a thrilling final battle, Jordi squared up against local Texas MCCuban, igniting the crowd’s excitement to see which hometown freestyler would take the trophy. Though Jordi takes first place, Cuban will also advance to the National Final along with runners up Boss fromLA and Yenky One, a former World Final qualifier who resides in Utah. Houston rapper Bo Bundy closed out the event with a performance followed by Mexico’s Tornillo who serenaded the crowd with hits like “Morena,” “Un Die Todo Se Termina,” and a new unreleased track. 

All eyes now shift to New York City where Red Bull Batalla will hold its first titled event in the Big Apple on July 13th with the second and final Red Bull Batalla U.S. qualifier event of the season. A new cast of 16 MCs will prove themselves for the ultimate prize – a chance to represent the U.S. on the world’s biggest stage for freestyle battle rap at the sold-out International Final at the WiZink Center in Madrid, Spain in November. 

For photos and assets from the Red Bull Batalla San Antonio Qualifier visit Red Bull Content Pool. For fans looking to catch the action, the full event replay can be streamed across Red Bull Batalla social channels including Twitch tomorrow, April 23 at 4pm PT / 7pm ET.

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