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A Look At T-Pain’s Genius Marketing Prowess

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T-Pain may have came into the R & B game as a straightforward singer (with a dash of autotune peppered in, of course), but he’s rapidly involved into one of the most interesting musicians in the game – even if he seldom puts out new music. He just released his new project Everything Must Go (Vol. 1)  with some clever marketing that makes his commitment to being the most idiosyncratic individual in the room clear. He announced the surprise project with a hilarious new commercial filled with the type of cheesy, amateurish aesthetic that makes local car ads so good.

This is far from T-Pain’s first foray into commercial hilarity. Take a look at our five favorite T-Pain marketing gimmicks.

5. Ringleader

After T-Pain’s sophomore album Epiphany, the Tallahassee, FL-native reinvented himself as the leader of R & B and hip-hop’s circus. His third album Thr33 Ringz was dominated by this aesthetic; the road to its release consisted of the concept blasted to the public through singles “Can’t Believe It” and “Chopped And Screwed” in the form of outlandish circus-themed music videos. He’s still continuing with this aesthetic today.

4. Wiscansin University

“I can put you in a log cabin, somewhere out in Wiscansin” were the famous words that transcended T-Pain’s “Can’t Believe It” in 2008. A decade later, the fictional locale has received new life through the singer launching a new website for Wiscansin University to celebrate the arrival of new merch.

3. Navigational Voice Option On Waze

T-Pain doesn’t even have to be promoting anything to be a marketing genius. Sometimes he just helps other people and companies with their products. In 2016, T-Pain was an optional navigational voice for the Waze driving app. Why anyone would actually want to listen to him while driving is beyond me.

2. Rapping wrapping paper (Say that three times fast)

Even during the holidays, you can always count on T-Pain to deliver some heat. Last Christmas, Pain teamed up with Atlanta-based ad agency, Moxie, to create new wrapping paper that utilizes augmented reality. The extended explanation for it can be found here.

  1.  Revealing correct lyrics

https://twitter.com/TPAIN/status/935932415616405504

It’s probably the autotune that has made T-Pain’s lyrics, throughout his career, a little more digestible to swallow on occasions. Two songs that really irked the world’s nerves were “Buy You A Drank” and “All I Do Is Win,” featuring widely debated lyrics for years. T-Pain cleared up the air and explained what was right and was wrong on Twitter last November.

 

 

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DJ MADOUT Is Elite At His Craft, A Recap!

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During the 90s, hip hop and reggae music exploded onto the forefront of the world, reaching their highest level of recognition and artist development. Music was at its prime from artists such as Jay-Z, Biggie, Gregory Isaacs, Bounty Killa, and Black Eyed Peas. This era in rap and dancehall-inspired many current emcees, singers, and disc jockeys of today’s mainstream. Motivated by his predecessors to create a distinctive atmosphere with the spin of record, it was only a matter of time before the clubs began going insane about a rising spin master, DJ MADOUT.


Disc jockey extraordinaire DJ MADOUT was not only known as a music geek who was always “extra early and always in front” when it came to music classes. Professionally trained on the saxophone and trombone, MADOUT’s ear for music began to grow and mature with sounds, beats, and notes. MADOUT was often inspired by the blended sounds of planes, trains, horns, and beatboxing influenced by the Caribbean and New York City life. A crazy combination, to say the least, MADOUT found music through all aspects of life. Influential reggae greats like Sizzla to alternative bands like Green Day greatly impacted MADOUT’S style. Like most New Yorkers, MADOUT knew that success would only happen through hard work, hustle, and the daily grind. Surrounded by the nightlife culture, the go-getter T positioned himself as a promoter. He not only coordinated many social events but also secured entertainment and even used his craft as a DJ to amplify the crowd to the highest possible level.


Known within the Bronx for the “Livest” parties, MADOUT has become a music spin man all flock to hear. People across the tri-state area anticipate his annual affairs, such as Punk Rock and Pajama Pillow Fight, among other events. He has spun for countless musicians such as Lloyd Banks, Fred DA God Son, Shaggy, Sean Paul, Marley’s, Gucci Mane, Juelz Santana, and Ace Hood, to name a few. He has also mixed for HOT 97’s WHO’S NEXT, Beauty Franchise Sephora, The Legendary Suez Rendezvous, DJ Kay Slay STR8 STUNTING Magazine, VH1’s Love & Hip Hop ATL Stevie J, and VH1’s Black Ink Crew Members Puma & Sassy and many more.


This young DJ is not only in our tri-state but is also traveling and hitting the world by storm as he recently toured the Caribbean Islands, Australia, and the UK. Be on the lookout for MADOUT as the world is gearing up to go MAD about him. He’s is one of one and you need to book him asap. His Instagram is @Djmadout.

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Kevo Kodesh Debuts Cinematic Street Movie ‘Let’s Eat’ in Select Theatres

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Kevo Kodesh just dropped a fire new movie entitled ‘Let’s Eat,’ and debuted September 22nd in RIchmond, Virginia. The urban drama covers hood politics, power, money, and respect. The exciting new film is directed by Pure Brilliance.

The tantalizing film is about Adonis Walker, a real estate agent turned arms dealer. He quickly realizes how dangerous selling guns can be as his business grows in the streets. The movie takes place in Richmond, Virginia, and the 757 region. The $150K budget helped Kevo Kodesh secure acting help from local legends like Rae hookz, Chad Prentiss, Juiicy Da Thugstress, and many more.

Kevo Kodesh has his eyes set on producing a television series based on ‘Let’s Eat’ soon. ‘Let’s Eat’ is set to premiere in theatres in Norfolk and Richmond, Virginia, later this month. The highly anticipated film contains violence, elements of street life, and everyday themes that are sure to put people at the edge of their seats. The movie is set to have a press tour soon. 

Be sure to look for more information on ‘Let’s Eat’ and Kevo Kodesh on social media @letseat.themovie or at www.cnmfilms.com !

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NEA’s Brittney Keith is taking over Atlanta one step at a time

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Brittney K has managed to turn herself into a brand who is now taking over the Atlanta area. A proud graduate of Georgia State University, she first started in the entertainment/ music industry. Working with Usher and RollingOut Magazine as their direct communications intern in college to doing promotions with Quality Control Music, her work ethic doesn’t go unnoticed. Now one of the key players at an independent label, Never Eat Alone Entertainment, Brittney continues to let her work speak for itself.  

At 26 years of age, she now also runs her own branding agency, Brittney K Branding Agency, a communications agency, merging traditional public relations, branding and digital marketing tools all in one. Her team consists of professionals with combined experience serving a number of various clients ranging from artists to small business owners.  

Brittney has recently maneuvered her way into the financial literary space where her intention now is to bridge the gap between the entertainment industry and the financial literacy industry by providing financial tools such as credit, investment portfolios, trading, and other resources to the entertainment industry.  

Brittney strives to inspire, motivate, and educate the younger generation particularly that you can be whoever you want to be no matter what limitations are placed on you.

Instagram: @Brittney_K

Twitter: @K_Brittney 

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