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Getting Into New Age Rap: A Primer

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The barrier to rap fandom is open to all. The constantly changing genre continues to open up new avenues, today’s most prominent being what we call new age rap – a blanket term covering “mumble” and “melodic” rap that is seemingly becoming the genre’s most important, and marketable, subtype. Juice WRLD signed a $3 million deal with Interscope off of the strength of his melodies. Playboi Carti is also a stalwart in the next generation and listeners can barely understand what he’s saying. It’s a different rap world than what existed in the 90s. The key to staying on top of the changing game is to be able to understand it and be open to anything.

We’ve created a quick primer with three main ways to get into rap’s new age. Whether you’re an artist or fan of trap looking to understand today’s game, we’ve got you covered.

Understand that rap isn’t all about bars anymore

Remember the 1990s where everyone was in constant competition with each other to out rap the next emcee? That day has long gone – now rappers skate on tracks and look to showcase their talents through other sonic avenues. Rap now is about moods, not lyricism. That’s why rappers like J. Cole and Kendrick Lamar are rare – nearly no one is checking for substance (their album sales say otherwise). Artists now utilize ad libs and other creative sonic choices to build their music.

Listen to the Top 50 on SoundCloud

The Top 50 on SoundCloud’s chart is comprised of new age rap’s best. You’ll find XXXTentacion’s early hits, some of Trippie Redd’s new project, and a ton of other types of rap that paint a different picture than what you’ve probably heard before. It’ll be jarring, but you’ll grow to understand the subgenre and figure out exactly what you like within it.

Understand what makes Playboi Carti so popular

I always hear that Playboi Carti is what’s wrong with hip-hop. People over 25 often think he’s not talented while people under 25 (rough age estimate) think that he’s a true ray of light in the dark. They often refuse to listen to him because he epitomizes the mumble rapper that many despise. But listening to him with an open ear with change the perception; he creates brilliant music that relies on atmosphere instead of lyricism. If you can understand that, you’ll have a chance at getting into the new age rap.

 

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Editorials

The New West Coast Festival: A Revelation in the West Coast Music Scene

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Photo Credit : @ShotByTicas

The pulsating rhythm of music, the vivid spectacle of lights, and the passionate energy of the crowd all converged at the Riverside Municipal Auditorium in Riverside, California at the highly anticipated music festival, The New West Coast Festival. Organized by No Label Tour, this grand event showcased a remarkable lineup of notable DJs and artists who brought their unique styles and talents to the stage, leaving the audience craving for more.

The festival kicked off on a high note with the charismatic Riverside social media star, JFromRiv, taking on the role of host. With his contagious enthusiasm and entertaining banter, JFromRiv effortlessly connected with the audience, building an interactive and engaging atmosphere throughout the festival.

The festival’s impressive array of DJs set the stage ablaze with their sensational performances. DJ Trill, DJ V.I.P, DJ A-Tron, DJ RioDaRoccstar, and Cypress Moreno brought their distinct musical styles, delivering sets that transcended boundaries and genres. Each DJ showcased their prowess, seamlessly blending catchy beats and contagious melodies that got the crowd moving and grooving to the rhythm.

The main stage was graced by a lineup of talented artists who left a lasting impression on the audience. Money Making Melo, Lamb4oe, R3 Da Chilliman, BlueBucksClan, Lil Maru, EBK Young Joc, Memo The Mafioso, Fenix Flexin, DB.Boutabag, and Bravo The Bagchaser, and many more, took the festival to greater heights with their energetic performances and undeniable stage presence. Their magnetic charisma and lyrical prowess captivated the audience, creating an electrifying atmosphere that resonated throughout the venue.

However, it was the festival’s headliner, Los Angeles superstar 03 Greedo, who truly stole the show. With his unique blend of raw talent and captivating storytelling, the audience was held captive by his charismatic presence. 03 Greedo’s performance was nothing short of exceptional, demonstrating why he has become a force to be reckoned with in the music industry.

Behind the scenes, the festival’s detailed planning and organizational efforts were evident. The team behind the event worked tirelessly to ensure that every aspect of the festival was meticulously executed, from the lighting and sound arrangements to the overall ambiance of the venue. Festival Representative Selena Reyes affirmed the team’s dedication and expressed confidence in the future of the festival, stating that this year’s event was merely a glimpse of what they are capable of achieving.

The New West Coast Festival also owes its success to the support of its sponsors. Urban Water, Heavenly Farms, and Cough Syrup by Desto Dubb played a significant role in bringing the festival to life. Their contributions, both financial and otherwise, were integral to creating an unforgettable experience for the participants.

In conclusion, The New West Coast Festival was a remarkable showcase of talent, commitment, and passion for music. From the energetic performances of the DJs to the captivating acts of the artists and the meticulous planning behind the scenes, every element of the festival came together harmoniously, creating a truly remarkable experience. As the West Coast’s music scene continues to evolve and thrive, The New West Coast Festival has undoubtedly emerged as a beacon of creativity and innovation, leaving a lasting impact on all those fortunate enough to have been part of this extraordinary event.

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Editorials

New Jersey’s TMG Has What It Takes

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TMG is a Rising Artist From Paterson New Jersey. He found his talent for making music on accident and went with it ever since. His sound is a mixture of Hip Hop, R&B, and pop music. The people who influenced him the most in music are Tupac, LL Cool J, Notorious B.I.G, Drake just to name a few.

“I started on this journey in 2017 just having fun with it. But I remembered my little brother who passed away telling me that he always wanted to be famous. So I do it for him and hopefully one day everyone will know both our stories. The journey that I’m on now is the next stage of my artistry, and that’s to climb to the top of the charts.” – TMG.

With a nice catalog and new music set to drop soon keep TMG on your radar.

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Editorials

Luckwayy Has a Budding Hit With “Monyunn”

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Louisiana native and rising rapper Luckwayy is making traction with one of his latest single “Monyunn.” Fans of more energetic and melodic booming sounds such be at home with the uptempo track curated by this southern emcee.

The visual is also super creative and paints the young artist in a cool, hip light where he blends the blissful energy of the south trap drums along that blends perfectly with his voice that gives off a tremendous surge of adrenaline with every watch. It’s definitely a must add to your daily mix.

Stemming from his recently revealed project ‘Clover,’ Luckwayy is in his bag and continues to blossom into a full fledged star. Watch the video below and listen to the LP here.

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