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Video Spotlight: @Allstarjr2724 Switches It Up In “Cold Out”

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When you think of AllStar JR’s discography, what kind of production do you believe he frequents? If I had to narrow it down, I would say his releases usually fall into either one of two categories: soulful, gigantic production or unabashedly Detroit style. Not to say that he isn’t an adventurous artist – his familiar use of production allows him to push the boundaries of his music in ways that make him one of the best in the city. On his new release “Cold Out,” it’s almost as if he realizes his subconscious fascination with these beat types and decides to go in another direction altogether – almost SoundCloud-like in execution.

What exactly is SoundCloud-like? It’s a mix of trap aesthetics and cloud-rap stylings. There’s a certain bounce to its quick step and thudding bass that usually have autotuned vocals as the pairing mechanism elevating the production to the next level. The trap aesthetics are quickly apparent in “Cold Out” ‘s otherworldly, snappy production. It’s an odd song; yet, creative in execution. It’s by far, one of our favorite releases from him.

With a track this good, it’s only right that the visual be more than standard video fare. And that it is, director 2M Digital invokes a sense of creativity into the proceedings that make it a visual treat. My favorite aspect is the clever use of blue lighting for some key scenes at the beginning that really pull the viewer in, prepping them for the idea that anything’s possible.

Watch the video for “Cold Out” below.

 

Music Videos

Multifaceted Artist and Professional Athlete Lu’, Shares New Afrobeat Vibes “Over”

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Lu’ (@ottawasveryown) is back with another one! He has been shaking things up in the music scene since his ground-breaking debut “FEVA,” released earlier in February this year. Now, he returns with another highly-anticipated single, “Over,” out now. This offering is accompanied with a music video & solidifies Lu’s mark in the music game with his captivating storytelling and infectious sound.

“Over” is another compelling feel good single that highlights Lu’s artistic identity and capability. “Over evokes pure enjoyment and immaculate summer vibes,” he says. He invites listeners into an irresistible musical experience through the Afrobeats sound. Drawing inspiration from English and French-speaking artists, as well as Congolese artists, he sets himself apart from the industry as a multilingual artist. The accompanying music video was shot in Lagos, Nigeria and offers a setting of African greatness, luxury, and an overall great time.

Originally hailing from Ottawa, Ontario, Canada, and now making waves in Phoenix, Arizona, Lu’ is a renowned Arizona Cardinals linebacker who made his musical debut earlier this year with his debut single, “FEVA.” Fighting the notion of “shut up and dribble,” Lu’ has shown that he’s far more multifaceted than just an average athlete. He shares, “The narrative of ‘shut up and dribble’ is one I’ve fought internally for a very long time. I want my audience to grasp how passionate I am about chasing my wildest dreams. You can’t let another person tell you, your dreams are too far unattainable.” Lu’ has been able to perfectly parallel his passion and dedication of being a talented athlete as well as a talented artist.

It’s worth noting that Lu’ is a definite powerhouse to keep an eye on as he continues to break barriers in both sports and music. His transition from sports to music is a prominent testament to him embracing his versatility, following his dreams, and reaching new heights. The unfolding musical journey of this rising Canadian artist is a must see.

Watch the video for “Over” HERE.

Stream “Over” HERE.

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ChinaTownRunner x $tupid Young x Star2 Shares “FWM” 

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Asian-American rappers Star2, ChinaTownRunner, and $tupid Young release the new single / video entitled “FWM”. The single precedes Star2 and ChinaTownRunner’s upcoming EP and sets the bar high with haunting cavernous beats and dark melodic flow.

Each of them affirm that they are “about money” in their separate verses and all ask listeners to “come and F*** With Me.” The music video for “FWM” captures Star2, ChinaTownRunner, and $tupid Young in a graffiti-stroked garage full of sports cars and women. Leaning into the sheer magnitude of the track itself, the visuals for “FWM” zero in on each rapper for an intense performance.

Star2 and ChinaTownRunner are preparing to embark on a summer tour with $tupid Young set to appear at multiple dates. Additionally, Star2 and ChinaTownRunner will perform on July 6th in support of the annual Ka-ren Soccer Tournament and Concert in South Dakota. 

Star2 is a refugee artist from the Mae La refugee camp in Thailand. Star2’s documentary, RETURN TO KAWTHOOLEI: A Refugee Rapper’s Journey to His Homeland in Burma will be screened at the New Media Film Festival in LA on June 6th. So far, the documentary has been awarded with “Best Short Documentary” at the Malaysian Film Festival, “Best Documentary” at the Busan New Wave Short Film Festival in S. Korea, “Best Web and Media” at the IndieX Film Fest in LA, and “Exceptional Merit in Docu-drama Short & Human Spirit” at the Documentaries Without Borders Film Festival. Star2 returns to Thailand in May for his second trip.

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Ann-Derie Releases “Maximum Capacity”

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Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.

Check it out!

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