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Chief Keef and BMG partner to launch new label venture 43B + sign Lil Gnar

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The Multi-Platinum, Billboard chart-topping artist and progenitor of Drill music, Chief Keef has just launched his new label 43B [Forget Everybody] in partnership with RBC Records/BMG. Since 2014, Chief Keef has released numerous albums through RBC, including his fan-favorite projects Sorry 4 The WeightThot Breaker, and Mansion Musick. In 2018, RBC was acquired by BMG, laying the groundwork for Keef’s new partnership with BMG. His new venture 43B is a multi-tiered label offering distribution and marketing services for artists and producers who are shifting music and culture, providing the resources, guidance, and infrastructure they need to thrive in today’s music industry. The name, 43B, stands for Forget Everybody, stressing the importance of individuality and autonomy—two factors that have played heavily into Keef’s path as an artist. The label will be helmed by Chief Keef’s long time manager, Idris Dykes who will be acting as co-CEO, as well as Sophie Kautz who has been appointed as the Head of A&R and Marketing. With the launch of 43B, Chief Keef is also proud to announce his first artist signing, the Atlanta-based rapper, Lil Gnar. 43B is a work of passion for Chief Keef and Lil Gnar is emblematic of the values and vision he hopes to foster with his new venture.

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Artist To Watch

Black Skywalker Drops Anticipated ‘I Need Therapy’ EP

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Black Skywalker, the rising artist with an undeniable buzz, drops his debut EP, I Need Therapy.

The new project promises to usher in the new era of hip-hop. “Rap music is in a dark place and I came to bring the light,” said Skywalker. “The type of music I make is best described as Outer Space Jedi-level rap shit.”

Black Skywalker and Chris Rosa produced the debut EP featuring the focus track “Pills and Alcohol”. The single describes a man battling depression and anxiety with prescription medicine and champagne.

The EP includes hard-hitting 808s, crackling snares, and spacey synths. “We in Love” is a melodic record with a bouncy bass and drums. However, the lyrics depict a flawed relationship due to social media and porn addiction.

Black Skywalker’s ‘Pain of Letting Go’ has huge production and raw guitar. The lyrics express deep emotion and heartbreak, making the EP’s inspiration very clear.

“Therapy” is a song that touches on the struggles of life and the importance of seeking help. The production is interesting, with dark verses and uplifting hooks. The second verse highlights the benefits of opening up to a therapist and encourages others to do the same.

“Slide with Me” is a standout track from the EP with great production and an infectious hook. It narrates the story of falling in love with the woman of your dreams and has an upbeat vibe that sets it apart from the rest of the EP.

EP delivers a relatable conversation, amazing production, and intentional songwriting. Black Skywalker calls it outer space Jedi-level rap music.

Check out the full EP below.

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DeeYounginn Releases New Visual “Right Now”

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Fast-rising Charlotte recording artist DeeYounginn makes 2024 his moment and it starts with his latest single, “Right Now.”

In the latest visual, he cruises the streets in a foreign rapping about his undeniable impact, living a lavish lifestyle, and more. After gaining popularity with previous hits, the latest release is the perfect origin point for newfound fans as DeeYounginn rises to the moment as one of the year’s hottest new stars in modern hip-hop.

“Right Now” sets up the rising star’s upcoming album arriving in 2024. Check out the new video below, and, afterward, follow the rising star on social media for daily updates and more.

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Bailey Snow Shines Bright Like A “Pink Diamonds”

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SoFaygo-producer Trenton Kyle handles instrumentation duties for Alternative act Bailey Snow‘s latest single “Pink Diamonds.” Following the release of “5150” back in March, “Pink Diamonds” is a fun upbeat song with catchy flows that centers around simply wanting more for yourself.

In a press statement, the North Carolina native revealed: “Pink diamonds speak to my future existence. It depicts everything I see myself achieving. Definitely something you can play anywhere; your car, a party, or whenever you need to hear something inspiring.”

Combining the genres of Hip-Hop, EDM, Punk, and Rage, Bailey Snow has successfully cultivated a unique brand of sonics in just a few short years. With the canny ability to set the mood for a kick back while simultaneously having you reflect on your darkest moments, his music paints a picture with words that allow listeners to see the world through his eyes.

Stream “Pink Diamonds” on your DSP of choice below via Nu Nation / Vydia and watch the visual for “5150” | HERE.

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