Music Videos
Lonr. Wanders the Streets of NYC in the Moving “HI LONR” Video
A versatile artist with a style that can’t be pinned down, Lonr.‘s music spans from mosh pit-ready ragers to gorgeous ballads and back. Embarking on a journey of serene self-discovery, Lonr. shares the video for “HI LONR,” a standout ballad from Land Of Nothing Real 2, his 2021 project. Powered by a gently arpeggiating guitar riff, thumping percussion, and sweeping strings, “HI LONR” finds the artist stacking a series of melancholic hooks as he addresses the object of his affections with a comforting croon: “I take you away from here/Won’t let you lose yourself, no more, I swear.”
In the video, Lonr. embarks upon a journey of self-discovery, wandering the streets of Brooklyn–he passes the Carousel in Brooklyn Bridge Park, contemplates life and love on the 9th Street Bridge over the Gowanus Canal, and walks the cobblestoned streets of DUMBO, stopping only to pet a cute dog and greet a loved one. The camera trained firmly on Lonr, in close-up, the “HI LONR” video perfectly encapsulates the song’s themes about staying true to oneself in a busy and ever-changing world.
Released in October 2021, Land Of Nothing Real 2 is a showcase for Lonr.’s sharp songwriting, punctuated by soaring hooks and Instagram caption-worthy lyrics. Following up his 2020 breakthrough project Land Of Nothing Real, the 8-track effort reflects Lonr.’s broad array of musical interests, rock-influenced ragers like “RENT FREE” and mosh pit-appropriate bangers like new single “RED LIGHT,” to romantic ballads like “READ MY MIND” ft. Yung Bleu and the lovelorn “CUFFIN,” a collaboration with Coi Leray (1.2 million video views). Along with his pen and his production–the 24-year-old multi-talent had a hand in the production for each of the project’s tracks–Lonr. captivates with his frayed nerve vocals, which switches from smooth crooning to energetic belting at the drop of the hat, all in tune with the emotion of the song. Land Of Nothing Real 2 is available to stream everywhere via Epic Records.
Land Of Nothing Real 2 is the latest step in Lonr.’s upward music-making trajectory, which originated in his hometown of Onset, a small town in Massachusetts near Cape Cod. Citing influences that range from Kurt Cobain to Andre 3000 to Japanese composer Ryuichi Sakamoto, Lonr.’s unique musical sensibility caught the attention of H.E.R., who became a frequent collaborator of his, including on Lonr.’s 2020 Billboard #1 Urban AC hit “Make The Most,” which Lonr. performed at the 2020 BET Awards. After earning three GRAMMY nominations working with H.E.R., Lonr. broke out in a big way in late 2019 with his song “AM,” which caught fire on TikTok to the tune of over 1 million video creations and racked up over 31 million streams on Spotify alone. “AM” and “Make The Most” appeared on Lonr.’s debut project Land Of Nothing Real, a 7-track effort that found critical acclaim, earning attention from the likes of Billboard, The FADER, NPR, Uproxx, Audiomack, V Magazine, XXL and more, while he also opened on tour for Cordae. In the summer of 2021, Lonr. released “Save My Love” ft. Amber Mark, the lead single taken from the Reminiscence soundtrack.
Now signed to Epic Records, Lonr. is primed to explode into the national consciousness as he blazes his own unique trail to superstardom.
Watch “HI LONR” here!
Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.
Check it out!
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
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