Connect with us

Music Videos

Lonr. Wanders the Streets of NYC in the Moving “HI LONR” Video

Published

on

A versatile artist with a style that can’t be pinned down, Lonr.‘s music spans from mosh pit-ready ragers to gorgeous ballads and back. Embarking on a journey of serene self-discovery, Lonr. shares the video for HI LONR,” a standout ballad from Land Of Nothing Real 2, his 2021 project. Powered by a gently arpeggiating guitar riff, thumping percussion, and sweeping strings, “HI LONR” finds the artist stacking a series of melancholic hooks as he addresses the object of his affections with a comforting croon: “I take you away from here/Won’t let you lose yourself, no more, I swear.”

In the video, Lonr. embarks upon a journey of self-discovery, wandering the streets of Brooklyn–he passes the Carousel in Brooklyn Bridge Park, contemplates life and love on the 9th Street Bridge over the Gowanus Canal, and walks the cobblestoned streets of DUMBO, stopping only to pet a cute dog and greet a loved one. The camera trained firmly on Lonr, in close-up, the “HI LONR” video perfectly encapsulates the song’s themes about staying true to oneself in a busy and ever-changing world.

Released in October 2021, Land Of Nothing Real 2 is a showcase for Lonr.’s sharp songwriting, punctuated by soaring hooks and Instagram caption-worthy lyrics. Following up his 2020 breakthrough project Land Of Nothing Realthe 8-track effort reflects Lonr.’s broad array of musical interests, rock-influenced ragers like “RENT FREE” and mosh pit-appropriate bangers like new single RED LIGHT,” to romantic ballads like “READ MY MIND” ft. Yung Bleu and the lovelorn CUFFIN,” a collaboration with Coi Leray (1.2 million video views). Along with his pen and his production–the 24-year-old multi-talent had a hand in the production for each of the project’s tracks–Lonr. captivates with his frayed nerve vocals, which switches from smooth crooning to energetic belting at the drop of the hat, all in tune with the emotion of the song. Land Of Nothing Real 2 is available to stream everywhere via Epic Records.

Land Of Nothing Real 2 is the latest step in Lonr.’s upward music-making trajectory, which originated in his hometown of Onset, a small town in Massachusetts near Cape Cod. Citing influences that range from Kurt Cobain to Andre 3000 to Japanese composer Ryuichi Sakamoto, Lonr.’s unique musical sensibility caught the attention of H.E.R., who became a frequent collaborator of his, including on Lonr.’s 2020 Billboard #1 Urban AC hit Make The Most,” which Lonr. performed at the 2020 BET Awards. After earning three GRAMMY nominations working with H.E.R., Lonr. broke out in a big way in late 2019 with his song AM,” which caught fire on TikTok to the tune of over 1 million video creations and racked up over 31 million streams on Spotify alone. “AM” and “Make The Most” appeared on Lonr.’s debut project Land Of Nothing Real, a 7-track effort that found critical acclaim, earning attention from the likes of Billboard, The FADER, NPR, Uproxx, Audiomack, V Magazine, XXL and more, while he also opened on tour for Cordae. In the summer of 2021, Lonr. released “Save My Love” ft. Amber Mark, the lead single taken from the Reminiscence soundtrack.

Now signed to Epic Records, Lonr. is primed to explode into the national consciousness as he blazes his own unique trail to superstardom.

Watch “HI LONR” here!

Continue Reading
Click to comment

Music Videos

HDBeenDope Releases New Music Video for “Mamba”

Published

on

By

Roc Nation’s latest signee Brooklyn rapper HDBeenDope is debuting his new music video for his song “Mamba” from his latest EP project “What Can They Say” via BET Times Square Billboard and BET Music. The video made its broadcast premiere on BET Jams and the Paramount+ Times Square billboards. 

Directed by Erikson Corniel, the video opens with dynamic visuals of friends racing past HD in luxury sports cars, street bikes, wheelie-popping quads fully capturing the grit and sound of New York’s streets. The video pans out to east coast locals championing the rapper’s song going bar-for-bar rapping along at Rutgers basketball court. The explosive celebration of the track is interwoven with clips capturing the vibrant and colorful personalities of New York – fans young and old dance battling, playing the trumpet, cheering with a bottle of champagne, and more. 

The highly anticipated music video arrives shortly after the single release’s massive success earlier this year making ESPN network rotations as the song has echoed throughout some of the nation’s largest sports stadiums.  

The Brooklyn Native’s new video release comes from his latest EP project What Can They Say, produced by Dizzy Banko which marks just the beginning of HD’s career and who has already been recognized by Rolling Stone, BET Awards and more.  

Continue Reading

Music Videos

Kenzo Balla Keeps His Eyes Dry in “No Sympathy” Video

Published

on

By

Bursting out of NYC with the explosiveness of an elite edge rusher, Kenzo Balla is applying pressure on his mission to run up a sack. With his borough on his back like a last name on a jersey, Kenzo returns to share the new video for “No Sympathy” from his recent Mr. Ready To Blitz project. Over dizzying production from Spinback and Ron.Adg, Kenzo spits with a game-ready fury on “No Sympathy,” delivering each cautionary flex with a hard-nosed intensity: “Ballin’ on n****s, I ain’t talking scrimmage.”

The video for “No Sympathy,” shot by SozeCinema, positions Kenzo as the captain of his team rallied behind him throughout the video. The Richard Sherman to his own Legion of Boom, Kenzo’s the only one who’s visage is unobscured by hoods and balaclavas, making it clear he’s the face of this pack. With quick cuts and transitions to match the track’s rapid pace, “No Sympathy” plays out less like a music video and more like the hardest-hitting highlight reel of the season. The video for “No Sympathy” arrives as Kenzo prepares for Mr. Ready To Blitz (Deluxe), coming on December 16th.

Mr. Ready to Blitz saw Kenzo leverage his devastating explosiveness across 14 tracks, including recent singles like the high-octane, NPR-approved “Krash Out,” and the Cito Blick and Pdot Savv-assisted “Don’t Panic.” On “Feel The Rage,” Kenzo bursts onto an endearingly melancholic drill instrumental with the headstrong momentum of a mammoth nose tackle like Vince Wilfork, while more fast-paced cuts like the Rayy Balla-featured “Go Kuu” highlight Kenzo’s elusive agility as he flashes through instrumental pockets like Troy Polamalu. Like all the most elite defensive rushers in the game, Kenzo’s strength lies in his opponent’s inability to contain him– in the split second it takes to register his arrival on the track, he puts himself 10 steps ahead.

A rising name in one of the nation’s busiest rap scenes, Kenzo Balla made his mark on the scene with his relentless rhymes and high-energy vocals. Known for collaborating with fellow Bronx heavyweights like his brother TG Crippy, Kenzo kicked off his career with a frenzy of fiery videos, including local hits like “5th To Sev” ft. TG Crippy & Pdot Sav (2 million video views), “OOTAZ,” and the “Love Nwantiti”-remixing Let Me Know” (1.8 million views). This summer, the former AAU baller tore up the streets with Dead Gzz,” a vicious, uptempo missive that racked up over 1.3 million video views since its release in June.

With a blistering EP in the books and the Deluxe on its way, Kenzo Balla emerges from his perch in the Bronx to blitz the rap game. Sit back and watch his rise, because there’s no stopping it.

Watch “No Sympathy” here!

Continue Reading

Music Videos

Denham Reminisces On A Past Relationship In New Single “Nightmare”

Published

on

By

Rising artist Denham delivers his latest and last release of 2022 entitled, “Nightmare”. The catchy tune captures the San Clemente (Orange County) rapper reflecting on a past relationship, wanting to turn back the hands of time but also reminiscing on their time together as a nightmare making it hard for him to forget. Denham delivers a wavy, new sound to the west coast Hip-Hop scene. The independent rapper, songwriter uniquely blends rap and rock influences to turn out melodic trap tunes.

WATCH

Quote: I’m trying to blend all the genres I loved growing up into one sound. Create a euphoric sense of nostalgia. 

Continue Reading

Trending This Week

Copyright © 2021 4sho Magazine LLC.