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Lonr. Wanders the Streets of NYC in the Moving “HI LONR” Video

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A versatile artist with a style that can’t be pinned down, Lonr.‘s music spans from mosh pit-ready ragers to gorgeous ballads and back. Embarking on a journey of serene self-discovery, Lonr. shares the video for HI LONR,” a standout ballad from Land Of Nothing Real 2, his 2021 project. Powered by a gently arpeggiating guitar riff, thumping percussion, and sweeping strings, “HI LONR” finds the artist stacking a series of melancholic hooks as he addresses the object of his affections with a comforting croon: “I take you away from here/Won’t let you lose yourself, no more, I swear.”

In the video, Lonr. embarks upon a journey of self-discovery, wandering the streets of Brooklyn–he passes the Carousel in Brooklyn Bridge Park, contemplates life and love on the 9th Street Bridge over the Gowanus Canal, and walks the cobblestoned streets of DUMBO, stopping only to pet a cute dog and greet a loved one. The camera trained firmly on Lonr, in close-up, the “HI LONR” video perfectly encapsulates the song’s themes about staying true to oneself in a busy and ever-changing world.

Released in October 2021, Land Of Nothing Real 2 is a showcase for Lonr.’s sharp songwriting, punctuated by soaring hooks and Instagram caption-worthy lyrics. Following up his 2020 breakthrough project Land Of Nothing Realthe 8-track effort reflects Lonr.’s broad array of musical interests, rock-influenced ragers like “RENT FREE” and mosh pit-appropriate bangers like new single RED LIGHT,” to romantic ballads like “READ MY MIND” ft. Yung Bleu and the lovelorn CUFFIN,” a collaboration with Coi Leray (1.2 million video views). Along with his pen and his production–the 24-year-old multi-talent had a hand in the production for each of the project’s tracks–Lonr. captivates with his frayed nerve vocals, which switches from smooth crooning to energetic belting at the drop of the hat, all in tune with the emotion of the song. Land Of Nothing Real 2 is available to stream everywhere via Epic Records.

Land Of Nothing Real 2 is the latest step in Lonr.’s upward music-making trajectory, which originated in his hometown of Onset, a small town in Massachusetts near Cape Cod. Citing influences that range from Kurt Cobain to Andre 3000 to Japanese composer Ryuichi Sakamoto, Lonr.’s unique musical sensibility caught the attention of H.E.R., who became a frequent collaborator of his, including on Lonr.’s 2020 Billboard #1 Urban AC hit Make The Most,” which Lonr. performed at the 2020 BET Awards. After earning three GRAMMY nominations working with H.E.R., Lonr. broke out in a big way in late 2019 with his song AM,” which caught fire on TikTok to the tune of over 1 million video creations and racked up over 31 million streams on Spotify alone. “AM” and “Make The Most” appeared on Lonr.’s debut project Land Of Nothing Real, a 7-track effort that found critical acclaim, earning attention from the likes of Billboard, The FADER, NPR, Uproxx, Audiomack, V Magazine, XXL and more, while he also opened on tour for Cordae. In the summer of 2021, Lonr. released “Save My Love” ft. Amber Mark, the lead single taken from the Reminiscence soundtrack.

Now signed to Epic Records, Lonr. is primed to explode into the national consciousness as he blazes his own unique trail to superstardom.

Watch “HI LONR” here!

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Oakland’s Joe Blow and AG Unite On New Single “One In A Billion”

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Oakland Artist Joe Blow has made a striking return to the scene with his latest single “One in a Billion,” produced by San Diego’s AG. This track marks Joe Blow’s first release following a brief hiatus, offering his devoted fans a fresh sound infused with his signature West Coast flair.

Known for his expertise in crafting West Coast rap and contemporary hip-hop, Joe Blow brings a unique essence to the rap spectrum, gravitating towards the underground side of the genre. Unveiling “One in a Billion,” Joe Blow presents an Oakland anthem tailored for the steadfast hustlers who embody resilience and determination on a daily grind. The production of the track radiates a laid-back and glossy vibe, setting the tone for a smooth yet invigorating listening experience.

While Joe Blow has collaborated with some of the best in the industry, his authentic style and skill shine through in his solo endeavors. For those unfamiliar with his work, tracks like “Overdose” stand out as prime examples of Joe Blow’s ability to create captivating gangsta rap and laid-back compositions.

Renowned for his steady career since the early 1980s, Joe Blow remains a celebrated figure in the Oakland music scene. With his most streamed single being “Overdose” featuring Stevie Job, Joe Blow’s dedication to his craft and loyal fanbase have solidified his status in the industry.

For fans eager to experience Joe Blow’s latest offering, “One in a Billion,” the official music video captures the essence and energy of the track. The video, available via the link below, provides a visual accompaniment to Joe Blow’s lyrical prowess and AG’s exceptional production, offering a glimpse into the world of this influential Oakland artist.

As Joe Blow returns to the spotlight with “One in a Billion,” the track not only embodies his artistic evolution but also serves as a testament to his enduring legacy in West Coast rap. With his unmistakable style and unwavering dedication, Joe Blow continues to captivate audiences and inspire fellow musicians with his one-of-a-kind sound.

Watch the official music video for “One in a Billion” below.

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ATAK Unviels Need Space [Prod. By DJ Plugg]

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West Denver native ATAK releases a new animated video for “Need Space” off of his upcoming Prayers EP. Produced by DJ Plugg. Animation created by Neeko Muzik.

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Charles X Drops The Official Video For “FILA”

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Los Angeles-based artist Charles X has once again captivated the music world with the release of the official video for his latest single, “FILA.” Known for his unique blend of influences ranging from Michael Jackson to Andre 3000, Charles X brings a fresh and invigorating sound to the industry.

Charles X’s journey into music began early. A self-described misfit, he found solace and expression in music at the tender age of 12. Growing up with the absence of a father figure and frequently moving due to his mother’s military career, Charles X faced numerous challenges. These hardships only fueled his passion for music, transforming his struggles into a creative outlet.

The video for “FILA” is a testament to his artistic vision. Seamlessly blending the soulful introspection of Frank Ocean with the vibrant energy of Michael Jackson, the video offers a visual and auditory feast. Charles X’s ability to mix crooner vocals with rhythmic flow is on full display, earning him critical acclaim and comparisons to some of the industry’s greats.

Over his 20-year career, Charles X has remained dedicated to pushing musical boundaries. His collaborations with artists like Georgia Anne Muldrow and Caravan Palace highlight his versatility and commitment to creating unique sounds. His work has been featured in prestigious European publications such as Rolling Stone, Vanity Fair  and BET France, solidifying his international presence.

Charles X remains humble about his talents, attributing his success to his deep love and respect for music rather than innate skill. This humility, coupled with his relentless drive, sets him apart in an industry often dominated by conformity.

His message is clear: his music is about love and positivity. Charles X aspires to be a positive role model, particularly for young black kids facing similar challenges. His dream is to tour the world, spreading truth and making a lasting, positive impact.

As fans eagerly await more releases, the “FILA” video marks a significant milestone in Charles X’s career. To stay updated on his journey, follow Charles X on Instagram, Facebook, and TikTok. Listen to his music on Spotify and Apple Music.

Check out the official visuals for “FILA” below.

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