Music Videos
DOECHII DROPS “CRAZY” VIDEO AND SINGLE NOW
Top Dawg Entertainment (TDE) and Capitol Records’ new artist Doechii drops the song and video for “Crazy” today. The record and the visual challenge the stigmatized imagery of the female form, with both the director, C. Prinz, and Doechii working extensively over the last four months developing the narrative of this film: intentionally and meticulously crafting each scene and frame to tell a story derived from both of their personal and shared experiences.
“Crazy is about un-contained power, creativity and confidence. People call you crazy when they fear you or they don’t understand you,” says Doechii. “So when I use it in the song I’m reflecting that energy back on them to show them themselves.”
On “Crazy” the Tampa rapper, singer, dancer, fashionista, and genre-disruptor attacks with aggressive flexes, colorful cadences and shouted raps while conveying a range of intense emotions. The vicious and surreal music video matches the song’s controlled chaos. Doechii, and likewise nude women, wield guns, dance in dynamic choreography and engage in destruction. The hybrid of hip-hop and broken beat finds Doechii raging as she attempts to empower the exponential capacity of women in every form of their being.
Video director C. Prinz states the film is a visual metaphor for “the hardships women go through in their ascension to power” that asks viewers “to see the female form not in moments of sexuality but instead for what we all go through, what we survive through and what we transcend.”
A testament to the breadth of Doechii’s sound and talents, “Crazy” stands in stark contrast to previous TDE/Capitol single, “Persuasive” a suave ode to weed and late-night partying.
Both singles follow the news of TDE and Capitol’s partnership with Doechii. She’s dominated the internet since the release of her unwaveringly original EPs— 2020’s Oh the Places You’ll Go and 2021’s BRA-LESS—and the single “Yucky Blucky Fruitcake,” which has generated over 33 million streams on Spotify alone. In addition to featuring on Isaiah Rashad’s “Wat U Sed,” she was named one of Spotify’s “Most Necessary Artists to Watch in 2022” and tipped as an Artist To Watch by Complex, XXL, Rolling Stone, Pigeons & Planes, and Hiphopdx.
Check it out here!
Lu’ (@ottawasveryown) is back with another one! He has been shaking things up in the music scene since his ground-breaking debut “FEVA,” released earlier in February this year. Now, he returns with another highly-anticipated single, “Over,” out now. This offering is accompanied with a music video & solidifies Lu’s mark in the music game with his captivating storytelling and infectious sound.
“Over” is another compelling feel good single that highlights Lu’s artistic identity and capability. “Over evokes pure enjoyment and immaculate summer vibes,” he says. He invites listeners into an irresistible musical experience through the Afrobeats sound. Drawing inspiration from English and French-speaking artists, as well as Congolese artists, he sets himself apart from the industry as a multilingual artist. The accompanying music video was shot in Lagos, Nigeria and offers a setting of African greatness, luxury, and an overall great time.
Originally hailing from Ottawa, Ontario, Canada, and now making waves in Phoenix, Arizona, Lu’ is a renowned Arizona Cardinals linebacker who made his musical debut earlier this year with his debut single, “FEVA.” Fighting the notion of “shut up and dribble,” Lu’ has shown that he’s far more multifaceted than just an average athlete. He shares, “The narrative of ‘shut up and dribble’ is one I’ve fought internally for a very long time. I want my audience to grasp how passionate I am about chasing my wildest dreams. You can’t let another person tell you, your dreams are too far unattainable.” Lu’ has been able to perfectly parallel his passion and dedication of being a talented athlete as well as a talented artist.
It’s worth noting that Lu’ is a definite powerhouse to keep an eye on as he continues to break barriers in both sports and music. His transition from sports to music is a prominent testament to him embracing his versatility, following his dreams, and reaching new heights. The unfolding musical journey of this rising Canadian artist is a must see.
Watch the video for “Over” HERE.
Stream “Over” HERE.
Asian-American rappers Star2, ChinaTownRunner, and $tupid Young release the new single / video entitled “FWM”. The single precedes Star2 and ChinaTownRunner’s upcoming EP and sets the bar high with haunting cavernous beats and dark melodic flow.
Each of them affirm that they are “about money” in their separate verses and all ask listeners to “come and F*** With Me.” The music video for “FWM” captures Star2, ChinaTownRunner, and $tupid Young in a graffiti-stroked garage full of sports cars and women. Leaning into the sheer magnitude of the track itself, the visuals for “FWM” zero in on each rapper for an intense performance.
Star2 and ChinaTownRunner are preparing to embark on a summer tour with $tupid Young set to appear at multiple dates. Additionally, Star2 and ChinaTownRunner will perform on July 6th in support of the annual Ka-ren Soccer Tournament and Concert in South Dakota.
Star2 is a refugee artist from the Mae La refugee camp in Thailand. Star2’s documentary, RETURN TO KAWTHOOLEI: A Refugee Rapper’s Journey to His Homeland in Burma will be screened at the New Media Film Festival in LA on June 6th. So far, the documentary has been awarded with “Best Short Documentary” at the Malaysian Film Festival, “Best Documentary” at the Busan New Wave Short Film Festival in S. Korea, “Best Web and Media” at the IndieX Film Fest in LA, and “Exceptional Merit in Docu-drama Short & Human Spirit” at the Documentaries Without Borders Film Festival. Star2 returns to Thailand in May for his second trip.
Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.
Check it out!
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