Music Videos
Rising LA Star Sham1016 Shares “Hurt Yourself” Visual
The rapidly ascending South Central LA bred rapper-songwriter delivers the hearty single “Hurt Yourself” with music visuals to match
Named eponymously after where he was born, 1016 W. 90th Street, multi-talented rapper, designer, entrepreneur and all-round creative Sham1016 has unveiled the music video to his previously dropped earnest single – “Hurt Yourself.”
Fans of the diverse talent are eating well following one of their favorite singles receiving a video accompaniment as they anticipate his next full-length LP – Foul Play.
“April 8th” he discloses the expected LP’s delivery date.
“It’s me being petty to all the girls that hurt a crip feelings,” Sham shares. “[Laughs] Nah it’s my story of being the one who does dirt and slimy s–t to the women that loved me and transitioning from the one that causes the hurt to the one being hurt and how that cycle continues.”
“[Foul Play] is about all the slimey s–t that I’ve done, been done to me, shit the homies did, all that. It’s dark, moody but still full of shit talking, player shit, and vibes. But it is me still being petty though,” he says.
Describing his musical style in summation, “cocky with melody”, “original pockets & flows”, “shit talking and player vibes” he distinguishes his sound, while brooding a dark moody vibe that still slaps.
This is characteristic of “Hurt Yourself,” a monochromatic visual that allows us to pay closer attention to his poetic cadences and sinister message throughout the candid track.
The visual features imaginative street shots, exquisite angles, and cold-killer close lens frames that can almost give us tickets through his eyes and into his soul to establish the guilt he is feeling on the painfully player record.
Wearing his heart on his sleeve, expect more trauma-facing, vulnerability, and accountability-taking on the project as a clear direction Sham has consciously decided to pursue.
“The cycle of being hurt, versus the one who hurts people, inspired this. Being in the position where I was responsible for hurting these different women’s feelings to making that transition to being the one that gets hurt has always been interesting to me,” Sham1016 says.
Check out the visual for “Hurt Yourself” below.
Music Videos
Ann-Derie Releases “Maximum Capacity”
Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.
Check it out!
Music Videos
Chey Delivers Amazing Freestyle On Sway’s Universe
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
Artist To Watch
Poiison & Styles P Drops New Collaboration “Big Boys”
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
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