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LATE LEGENDARY MC PHIFE DAWG RELEASES “FOREVER” MUSIC VIDEO

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The Estate for the legendary MC Phife Dawg is excited to unveil the very special music video for single “Forever.” The video premiered today via VIBE.

Watch the “Forever” Music Video HERE.

Listen to Forever HERE.

Of the tribute, video director Tony Reames shared, “When I first heard ‘Forever’, I was not prepared for the depth and honesty, it took me a long time to let it all sink in. DJ Rasta Root came up with the idea of personal photos and videos to match the message for the video. The lyrics are also all in Phife’s own handwriting, we scanned in a lot of his writings to create a font as if Phife himself was telling you the story. I’m forever grateful to be around Phife, his family and everyone we met along the way.”

Dion “DJ Rasta Root” Liverpool added, “I felt like a song as powerful as Forever had to have a video. Thanks to Tony Reames, who directed most of Phife’s videos, we were able to complete this to round off the album’s third single.”

The Estate unveiled the single, of the same name, “Forever” on Saturday, March 19th. The single, recorded on March 19, 2016, marks the last song ever recorded by Phife Dawg as he transitioned only a few days later.

Before his untimely passing in 2016, the four-time GRAMMY® Award-nominated multiplatinum New York-born MC and member of A Tribe Called Quest, spent time working on the album, partnering with trusted collaborators, and assembling a catalog of songs representative of his art. He carefully assembled a collection of songs earmarked by his signature verbal fireworks, hilarious adlibs, incisive social commentary, and unexpectedly introspective confessions. With the blessing of his family and his most trusted collaborator and business partner, Dion Liverpool (Executive Producer), under their imprint Smokin’ Needles Records, his Estate is ready to unveil his pure vision and final word as a solo rapper. The album will includes “Nutshell PART 2” (Ft. Busta Rhymes & Redman), which debuted in 2021. The album will be distributed in partnership with AWAL, who provide strategic distribution and global marketing for Phife’s solo album. 

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Highlighting Earn Your Masters Open Call Winner + Performer

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Earn Your Masters, held this past weekend in Charlotte, NC, saw a packed venue with a line around the corner, showcasing the immense interest and enthusiasm for the intersection of music and entrepreneurship. Attendees were treated to a dynamic lineup of speakers, workshops, and networking opportunities, cementing Earn Your Masters as a premier platform for aspiring artists and entrepreneurs.

After much deliberation, the local winner of the $5000 seeding money was Dominic Samuels, whose groundbreaking ‘Plugged’ concept impressed the judges with its creativity and potential impact on the DJ/music industry. Dominic can be found on Instagram @sirdom_. Earn Your Masters will continue its journey with one more stop before the grand finale in Miami in December, where the grand prize winner will walk away with $50,000 in funding to bring their idea to life.

The event concluded with a mesmerizing performance by open-call winner Cyanca, whose soulful voice captivated the audience. UnitedMasters’ dedication to amplifying local talent was palpable as North Carolina artist J$PH, representing their roster, delivered a show-stopping performance, leaving attendees buzzing with anticipation for the future of music innovation. The energy of the event remained high throughout, with famous North Carolina DJ Fannie Mae keeping the crowd energized in between panels and throughout the mixer, ensuring an unforgettable experience for all.

Earn Your Masters Experience is a transformative event series created by UnitedMasters in partnership with Earn Your Leisure and Ally Bank. The event aims to empower artists and entrepreneurs by providing them with the knowledge, resources, and opportunities needed to succeed in today’s competitive landscape. For more information, visit UnitedMasters.com.

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Keem Reign offers a fresh approach to hip-hop with album Life Goes On

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2024 is proving to be the most diverse year of music yet. As the different genre’s blend together, music lovers can experience both innovate and original projects. This unique product of individuality is the definition of music artist Keem Reign. The East Coast native is in a league all of his own, with the release of his captivating album Life Goes On. Consisting of 23 unparalleled tracks, this project is so much more than a hip-hop release.

Hailing from Brooklyn, New York, Keem Reign is a budding talent full of soul, experience and imagination. Finding his inspiration for music within his own life, Keem’s creation process is filled with a variety of emotions. A major part of his personal influence in music comes from his mother and understanding her sacrifice. Keem often uses her journey of being a single mother as fuel to produce some of his most vulnerable lyrics.

This latest release serves as a reintroduction of Keem’s style and musical presence. Finding his own flare of blending rapping with singing, Life Goes On is an interesting layered project. Keem’s voice is smooth and melodic, putting listeners into almost a meditative trance. Despite the light touch, this album was heavily inspired by heartbreak. After experiencing a personal relationship turned sour, he turned to music for a type of mental reset. Singles like “Toxic”, “Sober”, “Pill Popper” and “Next Lifetime” are heartfelt depictions. As Keem Reign focuses on polishing his sound, expanding his wordplay and pushing his creativity, his imprint on hip-hop will only grow bigger. Listen to the full length album Life Goes on below now !!

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SMG JoJo takes 2024 by surprise with Big Boy Rap release

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Rap continues to dominate music and pop culture as different rap artist make their way to fame. Despite the recent up-kick in rap beef, the art behind the genre never looses it’s appeal. This is exactly the case with Midwest rapper SMGJoJo, an artist that puts the fire back into raw rap. His latest release Big Boy Rap, is a surprising thrill for the rap culture.

As an upcoming rapper out of Waukegan, IL, SmgJoJo is pushing the envelope on music. Although from the suburban area, his delivery is uncanny to the sound and feel of Chicago’s “drill” genre. With years of experience developing his sound, SmgJoJo isn’t afraid of variety. His 2023 single “Standing On My Own”, is a refreshing contrast to his usual untamed delivery.

Now, the rap artist is ready to show why his presence can’t be ignored. Big Boy Rap is SmgJoJo’s second complete full length project. Composed and produced by himself, this album is a blend of unexpected and unapologetic. A stand out single “Rugby”, is raking up streams online, that single is expected to have a video drop later this month. Whether you love raw rap & hip-hop or just need something to wake your ears up, Big Boy Rap is an album you need to add to your rotation. Listen to the full project below !!

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