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Key Glock Celebrates Glocktober With “Da Truth”
It might seem like he exaggerates the extent of his flyness, but Key Glock only traffics in cold hard facts. Channeling Paul Pierce as he pulls up from center court, Key Glock shares “Da Truth,” his latest single. Produced by rising trap sound architect Pyrex Whippa, “Da Truth” mixes entrancingly atmospheric keys with a relentless subwoofer assault. Sitting firmly in the pocket as he cuts through the beat’s ample negative space, Glock works a nursery rhyme-like cadence as he aims to silence those who doubt he’s one of the South’s best emcees: “Roses are red, violets are blue/I put money over b*tches, I don’t know bout you.” “Da Truth” is the latest flex-heavy banger to emerge in the lead-up to Yellow Tape 2, Key’s next album, following the chaotic, Tay Keith-produced “Ambition For Cash.“
The follow-up to 2020’s Yellow Tape, which peaked at #16 on the Billboard 200 and featured fan favorite songs like “Dough,” ‘Word on the Streets,” and “Look At They Face,“Yellow Tape 2 finds the 24-year-old artist refining his style, unleashing tighter flows, delivering cleverer punchlines, and giving even fewer f*cks. Blessed with production from an A-List of sound architects including Tennessee legends Tay Keith (Memphis), Juicy J (Memphis), and Bandplay (Nashville), plus heavy-hitters from across the rap spectrum like Sosa 808, Budda Bless, and more, the upcoming project finds Glock once again demonstrating why he’s one of the most respected lyricists in his city. The latest step in Glock’s fast rise to stardom, Yellow Tape 2 arrives later this fall via Paper Route EMPIRE.
The upcoming Yellow Tape 2 continues a busy year for Glock, as he’s spent time collaborating with his Paper Route EMPIRE associates. Earlier this year, he connected with his label boss and frequent sparring partner Young Dolph for Dum And Dummer 2, their second full-length collaborative album. Debuting at #8 on the Billboard 200, Dum & Dummer 2 generated nearly 36k sales equivalent units across platforms and scored the fifth-biggest streaming debut on Spotify during its first week of release. Earlier this month, the album received a glowing review from Pitchfork, who awarded the album a 7.5 score and cemented Young Dolph & Key Glock as a “once-in-a-generation” rap duo, akin to 8Ball & MJG or Method Man & Redman, and “one of the most in-sync alliances in the genre today.” Dum & Dummer 2 is the duo’s second Top 10 album, following the original Dum and Dummer, which also debuted at #8 in 2019. Glock also made multiple appearances on PAPER ROUTE iLLUMINATi, the first-ever label compilation tape by Paper Route EMPIRE. Along with collaborating with fellow PRE signees like Snupe Bandz on “Blu Boyz” and “Bandaid” and Paper Route Woo on “Big Ol Racks,” Glock connected with Gucci Mane for project highlight “I Do This.“
Stream “Da Truth” here!
Audio
Big Lotion Drops “Green A Go”
Cincinnati native Big Lotion drops his new single titled “Green A Go.” Listen below via Audiomack or on any music platform. You can also follow him on IG.
Direct Link: https://audiomack.com/traps-n-trunks/song/green-a-go
Artist To Watch
DeeYounginn Releases New Visual “Right Now”
Fast-rising Charlotte recording artist DeeYounginn makes 2024 his moment and it starts with his latest single, “Right Now.”
In the latest visual, he cruises the streets in a foreign rapping about his undeniable impact, living a lavish lifestyle, and more. After gaining popularity with previous hits, the latest release is the perfect origin point for newfound fans as DeeYounginn rises to the moment as one of the year’s hottest new stars in modern hip-hop.
“Right Now” sets up the rising star’s upcoming album arriving in 2024. Check out the new video below, and, afterward, follow the rising star on social media for daily updates and more.
Audio
Nacho Soprano Shares “Mode”
Florida rapper Nacho Soprano presents the Montana Shotya-directed music video for “Mode”, the new single from his new album Sorry For The Dedication. The Jacksonville native broke out in 2021 with “Killa Cam” (watch the music video on Youtube), and has two other full-lengths under his belt, Nacho Pharma and Nacho Supreme (stream on Spotify). Sorry For The Dedication is out now on Came From Zero LLC. Watch DJ Smallz Eyes interview Nacho on Youtube.
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