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“It’s Bigger Than Me”: “First Lady 3” Producer DeJuan Ford On Storytelling and Film Production

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Executive producer and actor DeJuan Ford is coming out with a heap of exciting new projects, the latest having been “First Lady 3”, starring actress Nicole “Hoopz” Alexander in her returning role as Maria throughout the greater “First Lady” trilogy. The film premiered early this summer in June, another production brought to us by DeJuan Ford Productions— Ford’s own production company that he founded and runs, also responsible for producing such films as “McGraw Ave” and “Indictment: Who Is Johnathon Carter?”. 

A self-described “cable guy turned independent film producer”, DeJuan Ford has travelled far to become the serial entrepreneur he is now. As many do in the film industry, he started off as a film lover– though not with dreams to become a producer, but to become an actor. Growing up, his mother worked at the local movie theatre. “[My sibling and I] pretty much lived there,” he recalls. “We would spend days bouncing from theatre to theatre watching movies.” Also taking in his teachers’ encouragement to start acting, Ford would audition and get cast in lead roles for school plays, eventually working his way up to auditioning for films and seeing his face on the big screen. 

Like most good things, the world of production came to DeJuan Ford cloaked in disguise. His first encounter with the possible notion of film producing felt more like a roadblock than an open door. “I auditioned and won a huge role with Mula Films,” he reflects. “I was cut after the first table read.” Although he was initially upset about the cut, he began to understand that his role in the film industry was bigger than just being an actor. “After speaking with a few people within the [Mula Films] organization, the message became clear,” Ford says. “The Detroit independent film culture needed more executive producers, more people willing to invest their resources into bringing these projects to life. We have a very talented culture here in Detroit. I want to continue to share my resources and make dreams come true!”

For DeJuan Ford, that’s what it all comes down to: storytelling, sharing his blessings, and inspiring others to chase their dreams. He is, after all, a living example of what happens when one attracts the energy they put out. He insists that if he can do it, others can. “It’s bigger than me,” he asserts. “I am blessed with the opportunity to inspire others through this art form. Each film has a different message… My plan is to impact everyone. I have some really provocative and controversial scripts that I am working on as we speak.” Coming out of the release of “First Lady 3”, DeJuan Ford continues to support creators chasing their dreams and is working on three more independent films to be released this year. Through and through, he hones the impact he has as a leader on set, in his personal life as a father, and in the influential role his story has on aspiring film producers. When it comes to bearing these responsibilities, DeJuan Ford’s goal is simple. “[I plan to] continue to evolve, becoming not just a better producer and actor, but a better man, father, and partner to others.” 

If you missed out on seeing “First Lady 3” when it premiered in June, now’s your chance! Watch the trailer for “First Lady 3” here and stream the full movie on Tubi TV. Be sure to keep watching and tuning into DeJuan Ford’s work by following him on Instagram @DeJuanFord and Facebook!

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JORDI WINS RED BULL BATALLA SAN ANTONIO QUALIFIER AFTER AN ELECTRIFYING 

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FINAL ROUND BATTLE AGAINST FELLOW TEXAS MC CUBAN, BOTH ADVANCING TO THE NATIONAL FINAL IN MIAMI

This past weekend at San Antonio venue Paper Tiger, Jordi from Eagle Lake, Texas won the Red Bull Batalla San Antonio Qualifier, beating out 15 others to earn not only bragging rights, but automatic entry to compete at the National Final in Miami in October. Red Bull Batalla is the largest Spanish-language freestyle rap battle in the world, and this marks the 2nd time the26-year-old winner qualifies for the National Final.  

As the first U.S. qualifier event of the 2024 season, over 1,100 fans rallied to support MCs from the local Texas region and beyond. In a thrilling final battle, Jordi squared up against local Texas MCCuban, igniting the crowd’s excitement to see which hometown freestyler would take the trophy. Though Jordi takes first place, Cuban will also advance to the National Final along with runners up Boss fromLA and Yenky One, a former World Final qualifier who resides in Utah. Houston rapper Bo Bundy closed out the event with a performance followed by Mexico’s Tornillo who serenaded the crowd with hits like “Morena,” “Un Die Todo Se Termina,” and a new unreleased track. 

All eyes now shift to New York City where Red Bull Batalla will hold its first titled event in the Big Apple on July 13th with the second and final Red Bull Batalla U.S. qualifier event of the season. A new cast of 16 MCs will prove themselves for the ultimate prize – a chance to represent the U.S. on the world’s biggest stage for freestyle battle rap at the sold-out International Final at the WiZink Center in Madrid, Spain in November. 

For photos and assets from the Red Bull Batalla San Antonio Qualifier visit Red Bull Content Pool. For fans looking to catch the action, the full event replay can be streamed across Red Bull Batalla social channels including Twitch tomorrow, April 23 at 4pm PT / 7pm ET.

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Artist To Watch

Jursula’s Journey to ‘I’m Running Away’ – A Transformative Rendition of Kanye West’s ‘Runaway’

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In the realm of music, inspiration often strikes in the most unexpected places, weaving a narrative that resonates deeply with both the artist and their audience. For Jursula, the journey to creating “I’m Running Away,” a reimagined rendition of Kanye West’s “Runaway,” was nothing short of transformative, fueled by a series of serendipitous encounters and personal revelations.

 The genesis of “I’m Running Away” can be traced back to a chance encounter at an airport, where Jursula found herself drawn to the haunting melody of a piano rendition of Kanye West’s iconic track. As she approached the musician, little did she know that this moment would mark the beginning of a profound musical odyssey.

 “I first consciously heard it on my way from Africa to LA,” Jursula recalls, reflecting on the pivotal moment that sparked her creative journey. “Someone was keying it into a piano at the Airport in New Jersey as I was going to get to my flight. I stopped to ask him what he was playing, and he told me it was a Kanye West song.”

 For Jursula, who had always admired Kanye’s artistry, hearing the reimagined rendition of “Runaway” was nothing short of revelatory. “I thought Kanye was an out-of-this-world genius before, but this song instantly made me see him on a whole new untouchable God level as he claims to be,” she shares, highlighting the profound impact of the music on her perception of the artist.

 However, the journey from Africa to America took an unexpected turn when Jursula was informed that her flight was bound for the Dominican Republic instead of her intended destination, LAX. Despite the setback, she found solace in the vibrant atmosphere of the airport, indulging in the simple pleasures of a classic American burger amid the chaos of travel.

 It was amidst this backdrop of uncertainty and introspection that Jursula found herself drawn to the familiar strains of Kanye’s “Runaway,” echoing through the corridors of the airport. “Something in me just knew, it was something raw,” she recalls, recounting the moment she decided to freestyle over the instrumental, capturing the raw emotions of her journey in a spontaneous burst of creativity.

 As she poured her heart out in the impromptu freestyle, Jursula found herself grappling with a tumultuous mix of emotions, from the pain of a broken relationship to the exhilaration of embarking on a new chapter in her life. “I was crying both of sadness and joy during the freestyle to the point I didn’t even know what I was saying anymore,” she admits, reflecting on the cathartic release of expression.

 For Jursula, “I’m Running Away” became more than just a song; it was a testament to resilience, empowerment, and self-discovery. “It was such a release song for me. I felt ascended, empowered, and free to not needing anyone,” she shares, embracing her newfound independence with unwavering determination.

 As she continues to navigate the complexities of the music industry, Jursula remains steadfast in her commitment to authenticity and self-expression. “I want to do crazy things like Michael Jackson did, go to India to learn balance, yoga for performances,” she reveals, highlighting her insatiable hunger for growth and exploration.

 With “I’m Running Away,” Jursula invites listeners into a world of vulnerability and strength, where every note serves as a testament to the transformative power of music. As she blazes a trail of her own, Jursula’s journey is a reminder that inspiration can be found in the most unexpected places, shaping the course of our lives in ways we never imagined possible.

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BraveSoull Arrives With An AfroBeats Fusion “Hate Me Now”

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In the colorful and ever-changing world of Afrobeats, a genre-hopping artist emerges with a single that not only captures the essence of the movement but also reinvents it, offering listeners a musical experience that knows no boundaries. BraveSoull and his resonating new release, “Hate Me Now,” brings tradition and innovation together.

Unveiling the Artistry of “Hate Me Now”

Since “Hate Me Now” made its seismic arrival, the effects are still being felt. The record, which is accompanied by a visually stunning music video, has shed new light on the season, infusing the scene with a dynamic blend of Afro rhythms and powerful, trap-inspired sounds that are nothing short of captivating.

BraveSoull, the trailblazing artist behind this amazing audio, is no stranger to the spotlight. His earlier works were defined by an unwavering creative vision, and “Hate Me Now” builds on that tradition with an extra layer of grit and glory. It displays the artist’s artistic development and capacity to both celebrate and transcend the genre he represents.

The Fusion of Past and Present

At its core, “Hate Me Now” is a modern take on Nas’ legendary hit of the same name, a 90s Hip-Hop track that features Puff Daddy which resonated deeply with a generation and is now given fresh life in a universe of Afrobeats by BraveSoull. This blend of past and present is more than just an homage; it is a revamping that pays homage to its origins while boldly venturing into unexplored territory.

In fact, the trendy track’s throbbing tempo, underlined by hard-hitting percussion and complex instrumental layers, sets the setting for BraveSoull’s lyrical talent. His delivery is nothing short of powerful, with words that pierce the air like a hot blade, delivering a message of strength and resistance. The song, which is both powerfully raw and precisely composed, addresses individuals who have been doubted and bruised by life’s storms, resonating with universal themes of empowerment and self-belief.

For a new generation looking for a voice that expresses their struggles and goals, BraveSoull stands up to the plate with a signature sound all of his own. His refusal to compromise, unwavering pursuit of authenticity, and dedication to his craft are evident in every note, making “Hate Me Now” an essential addition to any playlist.

In an age when mass production and commercial formulas frequently eclipse the essence of art, BraveSoull’s solid spirit is a breath of fresh air. His music serves as a reminder that, beyond the layers of production and performance, a song’s heartbeat is its soul, and “Hate Me Now” has plenty of it. For now, get familiar with this trailblazing talent here at 4Sho Magazine! Lastly, let us know your thoughts in the comments!

CONNECT WITH BRAVESOULL ON SOCIAL MEDIA:

INSTAGRAM | APPLE MUSIC | SPOTIFY | YOUTUBE

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