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What Travis Scott’s Album Sales Mean For His Career

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Travis Scott’s first week numbers for his sophomore album Birds In The Trap Sing McKnight were only 88,000 for the first week. They were indicative of his place in hip-hop; acknowledged, but not eminent enough to truly make an impact. But now, with the release of ASTROWORLD, things have changed. Travis managed to move 553,000 in the first week of sales, giving him the second highest first week opening of this year.

This is immense for Travis. He’s finally in the big boy league now, aligning himself with names like Drake and J. Cole when it comes to rappers that can do numbers. This is a seldom feat; most artists aren’t able to move more than 100,000 first week. But with Travis being able to move such a high number of units, it means that next time, it’ll be easier. He finally has a fanbase that’s interested in investing its money into his artistry.

So what changed?

On first glance, it has to be his association with socialite Kylie Jenner. Travis has become America’s favorite celebrity boyfriend who happens to be one of the most respected artists in the game. His rapping capabilities have never been the sharpest, but his ability to create genius music has saved him time and time again. Now, the world knows exactly how good he is.

In the future, just as with other artists who hit amazing sales figures, Travis will only go up from here. Whether he goes platinum first week next time, who knows. But him being able to hit this milestone on his third album says a lot. It’s only up from here for Travis.

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.@uknowflyboi hits the forest in “Lowkey”

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Flyboi Rich is back with a hard-hitting new banger, “Lowkey.” If you’re familiar with Rich’s trademark brand of punching raps, you’ll love this one. It’s an endearing look at how punchline rap continues to evolve.

In the video for the visual, Flyboi hits the forest and raps to nature. If he raps too hard, he’ll start a brush fire.

Check out “Lowkey” below.

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.@uknowflyboi tries on a funkier sound with “I Neva”

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Fly Boi Rich’s “I Neva” is a little zestier and more argumentative than his previous works. The track brings some of the Bay Area’s bounce into Detroit’s atmosphere, creating a tenacious track that begs to be danced to. You’ll be enamored with its simplicity and the rapper’s commitment to powerful verbiage.

Listen to “I Neva” below.

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@uknowflyboi raps on a dark instrumental on “Adidas”

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Fly Boi Rich’s latest is “Adidas,” a darker than usual tune with an elegant backdrop. The beat is simple and clean, with Rich’s powerful vocals setting the scene for a lyrical masterclass. On the track, he raps about women, power, and money; rap’s holy trinity. But the way that he does it creates an astonishing new element of pizazz that lets the world know that he’s truly up next.

Listen to “Adidas” below.

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