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What Travis Scott’s Album Sales Mean For His Career

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Travis Scott’s first week numbers for his sophomore album Birds In The Trap Sing McKnight were only 88,000 for the first week. They were indicative of his place in hip-hop; acknowledged, but not eminent enough to truly make an impact. But now, with the release of ASTROWORLD, things have changed. Travis managed to move 553,000 in the first week of sales, giving him the second highest first week opening of this year.

This is immense for Travis. He’s finally in the big boy league now, aligning himself with names like Drake and J. Cole when it comes to rappers that can do numbers. This is a seldom feat; most artists aren’t able to move more than 100,000 first week. But with Travis being able to move such a high number of units, it means that next time, it’ll be easier. He finally has a fanbase that’s interested in investing its money into his artistry.

So what changed?

On first glance, it has to be his association with socialite Kylie Jenner. Travis has become America’s favorite celebrity boyfriend who happens to be one of the most respected artists in the game. His rapping capabilities have never been the sharpest, but his ability to create genius music has saved him time and time again. Now, the world knows exactly how good he is.

In the future, just as with other artists who hit amazing sales figures, Travis will only go up from here. Whether he goes platinum first week next time, who knows. But him being able to hit this milestone on his third album says a lot. It’s only up from here for Travis.

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“No Time To Play Fair” Season 1 Episode 6: “No Lackin” | @Fairplay_2333 @SSDFPodcast (Web Series

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Chicago rapper Fairplay 2333 stars in the web series “No Time To Play Fair”, this is episode six entitled “No Lackin”. “No Lackin” is a Chicago term used to always stay on point and keep yourself protected at all times, so you guess what this episode contains. Do Play and his crew get caught lackin or not, make sure you watch to find out. 

Peep here!

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@Elhae Reveals ‘Aura’ Tour + REVOLT Live!

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Set to kick off November 5th in Toronto, Motown recording artist Elhae (@ELHAE) continues his ‘Aura III‘ campaign by revealing the ‘Aura‘ Tour. In addition to the tour announcement, the Peach State vocalist is the latest guest to appear on REVOLT TV‘s new live series Soundcheck

The intimate session finds the Kehlani-collaborator highlighting his pristine pipes and undeniable ability to capture the attention of any room. Executing a medley of songs off his critically acclaimed ‘Aura III‘ project, the soulful performance with bandmates Matt DunlapGourty MaxxJasmine CarsonMarcaelis Sanders, and Busco gives fans a glimpse at what they can expect as he gears up to hit the road. 

Aura III‘ is a sleekly cinematic, unfailingly earnest project filled with mesmerizing vocals, hypnotic production, and guest appearances from Rick Ross and Masego. Showcasing his delicately powerful voice and ability to oscillate between island-inflected bops and jazz-tinged romantic overtures, the project only reaffirms his status as an artist to watch. That designation was hard-earned through years of memorable collaborations, steady releases, and meaningful fan engagement. The songs have resonated, too—the Masego-featuring “My City” has over 8M streams globally, and the project as a whole nearly 20M.  

Watch the live performance as well as stream ‘Aura III‘ in its entirety after the jump and purchase your tickets for Elhae’s ‘Aura Tour‘ | HERE

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O Racks, Rhoco Benjie & Zeeko Release “Im The Type”

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Following his collaboration with Pop Smoke affiliate Sosa Geek, O Racks (@TreeGang_racks) connects with Drake-producer Yozora for “I’m The Type.” Accompanied by Rhoco Benjie and Zeeko, the follow up to “We Made It” finds the New York native adopting a Detroit / LA influenced flow while boasting about his lavish lifestyle. The trio effortlessly trade bars over the bouncy beat setting the stage for the Tree Gang Entertainment CEO’s next release.

“In Hollywood everyone parties together. When you’re not an LA native you notice the locals taste in music. From what I witnessed, most people gravitate towards Cali and Detroit type beats because the energy makes it easy to dance to. So I told the producer to send me something in that lane. Soon as I heard it, the first verse just flew out – I’m the type of nigga start it up and air it out. The rest was history,” says O Racks when describing the song’s origins.

Born and raised in Hempstead, O Racks decided early in life he would pursue music professionally. Dedicated to the craft, O Racks began rapping and creating songs, even traveling outside of the tri-city area expanding his reach to Rhode Island, California, Atlanta, and Miami. With each release he acquired more fans and sharpened his skills, eventually catching the ear of Rich The Kid. The relationship spawned two records, “Prices” and “Look At Me, ” which received radio airplay soon after being released. Fast forward, he incorporated his independent music label Tree Gang Entertainment and took it to Hollywood. 

Stream “I’m The Type” after the jump and watch the music video for “We Made It” | HERE via The Orchard.

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