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Video Spotlight: Lil Kappy Brings Back A Largely Forgotten Sound In “Spotted”

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It’s finally happened. Early 2010s drill has seen a semi-revival thanks to Lil Kappy and his magnetic new single “Spotted.” Trap rap made a transition into drill rap thanks to the massive Chicago movement, but it quickly left that for the cloudy, melodic, bass-thumping stylings utilized by artists like Young Thug and Rich Homie Quan. If you thought that drill music was washed away in the canals of time, I’m happy to tell you that you’re wrong. Lil Kappy does the convention justice.

Maybe it’s the bog standard trap beat embellished by Kappy’s vocals that make it a hit. Or his sheer energy that makes you want to continuously play the track back and revel in its simplicities; today’s complex releases make use of so many moving parts that by the time they end, listener’s are often confused.

One thing’s for certain, the visual plays a large part in the track’s power. It’s shot in crystal clear HD; better than some of the releases on VEVO. Seriously, Kappy’s camera could capture the germs resting on the kitchen cabinet. It’s that clear. And through this lens, we see some serious firepower. It’s classic drill props for a classic drill song. How can you not love it?

Check out the visual for “Spotted” below.

 

Music Videos

Schoolcraft Bone and GT question your pockets in “Last Long”

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“How your mans doing bad if your cash long?” GT inquires towards the middle of “Last Long,” Schoolcraft Bone’s exhilarating new trap cut. The simplistic visual features both artists hanging out and flexing stacks of cash so big that you get nervous that they’ll slip out of Schoolcraft’s hands as he holds them. Schoolcraft’s flow is out of this world good, spitting some real shit that’ll make you identify with his message. GT comes in with his usual barrage of quality street raps that makes him one of the city’s elite.

Watch the video for “Last Long” below.

 

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Music Videos

OTM Mitch and Joy Rd Mar make a nostalgic banger with “Pain”

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There’s power in the nostalgia of 90s rap, the synthy beats that acted as the most vibrant of the pack of boom-bap beats that became the industry standard. OTM Mitch and Joy Rd Mar have encapsulated this 90s aesthetic in “Pain”  thanks to its crisp production. The video itself is pretty simple and features the two and a Draco prominently. But the song transcends typical Detroit rap boilerplate to become an emotional journey into the past that’ll transfix even the most skeptical of listeners.

Watch the video for “Pain” below.

 

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Keloyay and Poppa make great use of sensual dancers in the video for “See Dat Azz”

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In addition to dropping one of the hardest songs in recent history, Keloyay and Poppa enlist the help of some tantalizing dancers in the video for “See Dat Azz.” While the pair spit some hard verses to the trap production that will sound absolutely riveting in the club, three women of varying degrees of thickness (which we love by the way) shake in the background as distraction. While we zone in to the shaking on display, the song becomes background noise, and then we see it for what it is – something that strip club’s will eat up quickly.

Watch the video for “See Dat Azz” below.

 

 

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