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To understand why @CubanDaSavage ‘s “Bankrupt” is so popular, you must read between the lines

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On Dec. 6, 2017 uploaded “Bankrupt” to SoundCloud, and nearly four months later, the track is more popular than ever before. The term “bankrupt” has become synonmous with her.  It sits at a little more than two million listens on SoundCloud. Everyday, Aaliyah Keef retweets mentions on Twitter from fans who live and die by the song. With the way things are looking, it doesn’t look like the song will slow down anytime soon. So, what gives? In the cycle of hip-hop, four months is much too long for a song that isn’t getting radio play. It should be finito. Done. On to the next, as Jay-Z so eloquently put it. Why exactly is Cuban Doll’s track having such a magnetic, if not peculiar, run?  Well, the answers lie in the song itself.

Cuban Doll  herself represents an interesting juxtaposition in hip-hop. Whereas attractive women in rap usually use their womenly whiles to sway fans with sexually explicit music, Cuban Doll goes in the opposite direction. She’s jaw-droppingly beautiful, but her music is for the streets, not the strip-club. You won’t find her decked in six-inch heels, a strapless dress, and holding a gigantic purse. She’s posted in the cut with a Draco, decked in Jordans, Tommy Hilfiger, and iced out. She represents a new wave of femine confidence that isn’t rooted in sexuality; she’s just as capable as many man to defend herself. Think of a modern day Rosie The Riveter.

“Bankrupt” reaffirms this power. It’s not about anything sexual, it’s about cash – or therein, lack of. It’s badass, blunt, brutish, and contemporary. She knows how to speak to the masses in a way that both girls and guys identify with. Since it lacks the distinctive barbie-ish drawl of Nicki Minaj or the blunt sexual ilk of Cardi B, it’s as much an aux cord necessity as it is a nice change of pace from radio monotony.

So the next time you hear “Bankrupt” – believe me, you’ll hear it even more in the near future – don’t be annoyed. Listen to it for what it is; a celebration of newfound wealth, an attack on anyone lacking the necessary funds to survive, and a sonic dash of youth’s exuberance. It’ll make you laugh, and the video will make you want Cuban Doll in many ways. But she’s not beating her sexiness over your head, she’s just telling it like it is while being herself. And that’s what makes “Bankrupt” and her artistry itself so powerful; she’s an unflinching, original character that will change the way that America looks at traditional rap for decades to come.

 

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This Year In Diss Tracks – Ranked

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In 2018, there’ve a number of beefs but only two have spawned diss tracks: Pusha T versus Drake and Machine Gun Kelly versus Eminem. The four tracks that have come have been brutal attacks on character of varying levels of severity. It’s time to rank them from worst to best to figure out who had the best assault on character.

4. “Killshot” by Eminem

Eminem’s diss to MGK shows that you can be the better rapper, but you can still drop an abysmal record. Em’s raps were fast and tight, and, admittedly, rhyming “damn gun” with “man bun” is as hilarious as you would think. But it ultimately lacked the heft of the classic disses in history and showed that, when left to his own devices, Eminem just can’t keep up with the new guys.

3. “Duppy Freestyle” by Drake

Drizzy’s diss towards Pusha T came from a stray lyric or two from the latter’s Daytona which he perceived to be directed towards him. In true Drake fashion, he trolls Pusha T for the course of three minutes in a fast, breathless flow that even mentions Pusha T’s wife, Virginia Williams. But Drake would soon find out that he had pressed the wrong one…

2. “Rap Devil” by MGK

No one in history would have believed that Machine Gun Kelly would best Eminem in a battle of diss songs. But he did with “Rap Devil,” a play on Em’s self-proclaimed title, that shared just how far Em has fallen from rap’s grace. Kelly’s allegations rang with a curious sense of disappointment and an overwhelming sense of bravado that made many feel that he won their brief battle.

1. “Story of Adidon” by Pusha T

Pusha T’s response to Drake’s “Duppy Freestyle” was magical. A moment in time created to the backdrop of ” Story of OJ” by JAY-Z that turned Drake’s world upside down. The revelation of the Canadian crooner hiding a child shook him to his foundation and showed that he wasn’t impenetrable as many believed.

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A Year Ago Today, G Herbo Released ‘Humble Beast’

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Now, when we hear G Herbo’s music, we think of the careless Swervo. The rapper who could say so much more, but chooses not to to break into new territory due to his fans wishes. But prior to that he was Herbo, the Humble Beast. Understanding who that is and what he represents comes with listening to Humble Beast, Herbo’s debut studio album that released on September 18, 2017.

Herbo’s debut came after  years of grinding in the underground circuit. He outlasted the drill era of Chicago and worked to establish himself for years. When he finally came into his own in 2017, he was fully formed, polished, and ready to go. Humble Beast showcases that confidence and declares Herbo as one of the best rappers in the game, period. The ways that he brings classic street rap to the forefront with a collection of dark, foreboding beats invites that feeling of nostalgia that arises when listening to old Dipset.

While many debuts often try to tick every box to create a comprehensive project that showcases the breadth of their abilities, Herbo creates what he wants to create. There’s no faux push for meeting pre-established metrics, just hard-hitting lifestyle rap that covers the breadth of his experiences. Humble Beast’s authenticity is unlike any sub-21 rapper’s catalogs in nearly two decades. It proved that Herb has a story to tell unlike anything we’ve ever heard before.

 

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Five Gems That You May Have Missed This Week

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We’re back with another installment of fiery jams straight from the cloud that you may have missed this week. Check them out below:

LouGotCash has a smooth jam on his hands with “Too Turnt.” With a simple, earworm repeating refrain, Lou’s ability to transfix the audience is immediately apparent. New age rap’s hottest rapper Trippie Redd also joins in for an energetic chorus that showcases just why he’s in such high demand.

BigBabyGucci is fast coming up as one of rap’s hottest artists. His new single “Number 1 and Number 2” allows him to reveal why he’s so highly sought after with smooth melodies and earnest flows.

BOOFBOIICY has been up for a very long time. His spacey new jam “Same Shit” is the kind of off-kilter hit that’ll go far in transforming his brand into something legendary. We heard it once and we’re already hooked.

Goon Des Garcones is a new name to the 4ShoMag staff. His new track “New Stimulations” is sonically arresting, brash, and irate. We love it for what it is though – angry entertainment.

This may not sound like something we’d normally cover, but Mike Floss puts his foot into this one. His melodies are bold and fit the production like a snug glove. It’s definitely one of our favorite tracks of 2018.

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