Artist To Watch
YHIM & Hugo Black Releases New Single “Clap”
Following a well-received collaboration with Bankrol Hayden, Brooklyn’s own YHIM connects with platinum producer Hugo Black for his latest single “Clap.” Set to live on a yet-to-be-titled EP arriving later this fall, the New York native’s brand new cut is aimed at booty-ful broads looking to have a good time.
In an exclusive press statement given to Medium Creative Agency, the rising rap act reveals: “This track was made with the intent to get women on the dance floor and for me to engage with my fans during live performances. So as long as I accomplish those two things, it did what it was supposed to do.”
YHIM (pronounced Why-Him) is a rapper, songwriter, and producer hailing from East Flatbush in BK. The young versatile artist, whose musical ability goes far beyond his years, has always used music as a form of therapy as well as celebration. When creating, he’s led by his emotions and real-time events that transcend his artistry while helping him engage with fans from all walks of life.
His passion is clearly displayed in his earlier work (‘Y Pacino’ 2019) and his matching work ethic is simply described by his favorite quote, “No time left.” YHIM’s supporters have described his music as witty, influential, and inspiring. Harnessing the ability to remain true to his sound while appealing to Hip-Hop’s new era in addition to his exceptional wordplay has listeners gravitating towards his catalog daily.
Make it “Clap” on your preferred DSP of choice below and watch the music video for “I Want (Remix)” | HERE via Foundation Media/Boss Life Music.
Artist To Watch
Virginia’s Breeze Barker Kicks Off The Spring With His Triumphant Single “Ring The Alarm”
Breeze Barker (@breezebarker) is a seasoned rap veteran with the energy of a #1 pick in the draft. His new banger “Ring The Alarm” marks a new era for the Portsmouth-raised emcee who has earned his stripes as an emcee throughout his decorated rap career. The horn-laced instrumental pairs perfectly with his signature raspy tone and impeccable flow that has helped him become a staple within the 757 area of Virginia.
After building momentum with a slew of freestyles, including his regionally viral remake of G Herbo’s “Norfolk,” Barker is proving that his new project is on pace to be his best due to his increased hunger and undeniable charisma. He was one of the most exciting bar spitters from the region before catching Timbaland’s attention. Ultimately, he made a mixtape with him and fellow Virginia legend Young Crazy. Their collaborative mixtape Sharks x Pistols received major love on blogs, including top outlets like All Hip Hop and more.
“Ring The Alarm” is the beginning for the fiery yet fly emcee. While known for his knack for fashion, he’s letting it be known he hasn’t missed a step ahead of his most anticipated project in a while. Press play on the new single below from his forthcoming LP!
Stream here!
We’re excited to share some major news out of North Carolina’s rising Hip Hop scene. Rapper OTYOUNGTAE is gearing up to release his highly anticipated project titled 25, slated to drop in late May.
With momentum building and eyes on his next move, OTYOUNGTAE recently opened up about the inspiration behind the title. “Because I feel as if this is a transitional year for me for real, a peak level in my life. Everything after this is elevation,” he shared. That mindset sets the tone for what’s shaping up to be a standout release.
25 will feature a lineup of A-list collaborators, including label mate Playboy Poppy, promising a project that blends personal growth with high-level artistry. Whether you’re new to OTYOUNGTAE or already tuned in, this upcoming drop is one to watch.
Stay locked in—we’ll be bringing more updates as the release date approaches. In the meantime, follow @otyoungtae on Instagram for the latest news and exclusive content.
Virginia Beach rapper J.R. Clark and rising talent KAI$er join forces for “Stay Solid”, a no-frills anthem about loyalty, resilience, and standing firm in a world that too often rewards the opposite. Released via Vintage Sound Entertainment, the single pairs sleek production with razor-sharp verses that reflect each artist’s commitment to authenticity—both in life and lyricism.
“Stay Solid” is more than just a street sermon. It’s a statement: one that encourages listeners to stay grounded, trust their instincts, and never fold under pressure. As J.R. Clark spits vivid lines born from real-life experience, KAI$er provides the perfect counterbalance with a smooth yet commanding delivery that underscores the song’s message. The chemistry is undeniable. The result? A track that sits comfortably between classic hustle rap and modern motivational soundtracks.
Check out the video below:
Star2 x Sprite x Luh Kel Drop “Where Would You Go?”
Virginia’s Breeze Barker Kicks Off The Spring With His Triumphant Single “Ring The Alarm”
OTYOUNGTAE Announces New Project “25,” Dropping This May
J.R. Clark and KAI$er drop an anthem with “Stay Solid”
Following A COLORS SHOW Debut, Joony Releases New Single “Dopa(MINE)” on Red Bull Records/EVGLE/211 With Official Visualizer
OTYOUNGTAE Announces New Project “25,” Dropping This May
Virginia’s Breeze Barker Kicks Off The Spring With His Triumphant Single “Ring The Alarm”
Star2 x Sprite x Luh Kel Drop “Where Would You Go?”
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