Artist To Watch
Yakiyn Goes Retro In New Visual For “Petty”
Following its Boiler Room debut alongside song producer Trey Kams and ScHoolboy Q during Kal Banx’s TDE presented LA set, Yakiyn aka Yak The Mack unloads his self-directed music video for “Petty.” If the Dallas native looks familiar it’s most likely because photos of him modeling Kanye’s Yeezy Season 3 collection made it to the front page of GQ a few years back; fast forward to today and he’s premiering his first single of 2023 and I can assure you it was well worth the wait.
Reconnecting with Trey Kams, instrumentalist for Burna Boy and Doechii, the track finds the fashion-forward Alternative Hip-Hop act guiding fans through a tantalizing musical journey rooted in righteous fun. The ultimate soundtrack for those looking to ignite their night with passion and allure, “Petty” is an irresistible invitation to indulge in the nonchalant side of life.
“The song embodies freedom with my words and gives an introduction to my current head space. You can be the superhero, but in someone else’s eyes you can be the supervillain and that’s okay because I’m only trying to be me. It’s me coaching myself – the only competition I see is myself. I’m only worried about what I’m on,” says the Texas triple-threat when speaking about the record’s significance in a press statement.
Born and raised in the Dallas-Fort Worth area, Yakiyn’s journey from an unknown talent to a burgeoning star is as inspiring as his music itself. His remarkable musical talent but also his commitment to pushing artistic boundaries compelled audiences worldwide to tune in to his 2022 release “STFU” which garnered 425K+ Spotify streams and landed him in DSP editorial playlists with over 1M+ listeners as an independent artist.
He is a fearless innovator, constantly experimenting with new sounds, production techniques, and visual aesthetics- gaining the approval of notable creatives such as Leon Bridges, Smino, and Monte Booker. This willingness to explore uncharted territory has earned him a rapidly growing fan base and the respect of peers within the industry.
Watch the Cordell Jomha & Mitchell Dolphin-filmed visual for YTM’s “Petty” as well as stream the official audio on your DSP of choice below via BMR / The Orchard.
Artist To Watch
Virginia’s Breeze Barker Kicks Off The Spring With His Triumphant Single “Ring The Alarm”
Breeze Barker (@breezebarker) is a seasoned rap veteran with the energy of a #1 pick in the draft. His new banger “Ring The Alarm” marks a new era for the Portsmouth-raised emcee who has earned his stripes as an emcee throughout his decorated rap career. The horn-laced instrumental pairs perfectly with his signature raspy tone and impeccable flow that has helped him become a staple within the 757 area of Virginia.
After building momentum with a slew of freestyles, including his regionally viral remake of G Herbo’s “Norfolk,” Barker is proving that his new project is on pace to be his best due to his increased hunger and undeniable charisma. He was one of the most exciting bar spitters from the region before catching Timbaland’s attention. Ultimately, he made a mixtape with him and fellow Virginia legend Young Crazy. Their collaborative mixtape Sharks x Pistols received major love on blogs, including top outlets like All Hip Hop and more.
“Ring The Alarm” is the beginning for the fiery yet fly emcee. While known for his knack for fashion, he’s letting it be known he hasn’t missed a step ahead of his most anticipated project in a while. Press play on the new single below from his forthcoming LP!
Stream here!
We’re excited to share some major news out of North Carolina’s rising Hip Hop scene. Rapper OTYOUNGTAE is gearing up to release his highly anticipated project titled 25, slated to drop in late May.
With momentum building and eyes on his next move, OTYOUNGTAE recently opened up about the inspiration behind the title. “Because I feel as if this is a transitional year for me for real, a peak level in my life. Everything after this is elevation,” he shared. That mindset sets the tone for what’s shaping up to be a standout release.
25 will feature a lineup of A-list collaborators, including label mate Playboy Poppy, promising a project that blends personal growth with high-level artistry. Whether you’re new to OTYOUNGTAE or already tuned in, this upcoming drop is one to watch.
Stay locked in—we’ll be bringing more updates as the release date approaches. In the meantime, follow @otyoungtae on Instagram for the latest news and exclusive content.
Virginia Beach rapper J.R. Clark and rising talent KAI$er join forces for “Stay Solid”, a no-frills anthem about loyalty, resilience, and standing firm in a world that too often rewards the opposite. Released via Vintage Sound Entertainment, the single pairs sleek production with razor-sharp verses that reflect each artist’s commitment to authenticity—both in life and lyricism.
“Stay Solid” is more than just a street sermon. It’s a statement: one that encourages listeners to stay grounded, trust their instincts, and never fold under pressure. As J.R. Clark spits vivid lines born from real-life experience, KAI$er provides the perfect counterbalance with a smooth yet commanding delivery that underscores the song’s message. The chemistry is undeniable. The result? A track that sits comfortably between classic hustle rap and modern motivational soundtracks.
Check out the video below:
Star2 x Sprite x Luh Kel Drop “Where Would You Go?”
Virginia’s Breeze Barker Kicks Off The Spring With His Triumphant Single “Ring The Alarm”
OTYOUNGTAE Announces New Project “25,” Dropping This May
J.R. Clark and KAI$er drop an anthem with “Stay Solid”
Following A COLORS SHOW Debut, Joony Releases New Single “Dopa(MINE)” on Red Bull Records/EVGLE/211 With Official Visualizer
Video Spotlight: @MollyBrazy tones down the theatrics in “Ion Like You” video
Video Spotlight: @CashKiddMarc Has A Hit With “Pray”
Bay Area Spotlight: @lilunowolfpack Keeps It 100 In “Speak Up”
. @AllStarYoungLee Lets It Out In “Venting”
