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Yakiyn Goes Retro In New Visual For “Petty”

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Following its Boiler Room debut alongside song producer Trey Kams and ScHoolboy Q during Kal Banx’s TDE presented LA set, Yakiyn aka Yak The Mack unloads his self-directed music video for “Petty.” If the Dallas native looks familiar it’s most likely because photos of him modeling Kanye’s Yeezy Season 3 collection made it to the front page of GQ a few years back; fast forward to today and he’s premiering his first single of 2023 and I can assure you it was well worth the wait.

Reconnecting with Trey Kams, instrumentalist for Burna Boy and Doechii, the track finds the fashion-forward Alternative Hip-Hop act guiding fans through a tantalizing musical journey rooted in righteous fun. The ultimate soundtrack for those looking to ignite their night with passion and allure, “Petty” is an irresistible invitation to indulge in the nonchalant side of life.

“The song embodies freedom with my words and gives an introduction to my current head space. You can be the superhero, but in someone else’s eyes you can be the supervillain and that’s okay because I’m only trying to be me. It’s me coaching myself – the only competition I see is myself. I’m only worried about what I’m on,” says the Texas triple-threat when speaking about the record’s significance in a press statement.

Born and raised in the Dallas-Fort Worth area, Yakiyn’s journey from an unknown talent to a burgeoning star is as inspiring as his music itself. His remarkable musical talent but also his commitment to pushing artistic boundaries compelled audiences worldwide to tune in to his 2022 release “STFU” which garnered 425K+ Spotify streams and landed him in DSP editorial playlists with over 1M+ listeners as an independent artist.

He is a fearless innovator, constantly experimenting with new sounds, production techniques, and visual aesthetics- gaining the approval of notable creatives such as Leon Bridges, Smino, and Monte Booker. This willingness to explore uncharted territory has earned him a rapidly growing fan base and the respect of peers within the industry.

Watch the Cordell Jomha & Mitchell Dolphin-filmed visual for YTM’s “Petty” as well as stream the official audio on your DSP of choice below via BMR / The Orchard.

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Artist To Watch

BermudaCal’s Music Video Mastery takes centerstage leading up to new album “The Divinity of Doubt”

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In a world where the essence of urban culture is often captured within the constraints of a stereotypical narrative, BermudaCal stands out as the true architect of soundscapes that redefine experimental rap. The recent release of his music videos “Promise Me You’ll Be Alright,” “Pulse,” “Silver Lining,” and “GOD” is more than an introduction to his album The Divinity of Doubt; it is an invitation to an immersive experience of a complex soul. BermudaCal bares his spirituality, layering his raps with varied vocal tones to convey a complex relationship with faith and the often-frustrating pursuit of understanding mental health in a world that can feel indifferent.

Directed by the unseen lens of New York’s shadows, “Promise Me You’ll Be Alright” captures the essence of the city’s pulsating contradiction. Filmed in Brooklyn’s chilling December air, the music video offers a backdrop of engaging beats and melancholy piano melodies that juxtapose the dark lyrical themes portrayed. “Pulse” is an embodiment of life lived out loud, set against the electrifying backdrop of Times Square. BermudaCal channels the ceaseless energy of the city that never sleeps, merging genres and unraveling the cadence of urban nights. The visuals are vibrant and frenetic, mirroring the relentless rhythm of the iconic locale, making every viewer feel the potent buzz of the metropolitan pulse.

Set amidst the tranquility of Central Park, “Silver Lining” explores the yearning for unwavering love and devotion. Through the fusion of evocative jazz hooks and the modern cadences of hip-hop, BermudaCal creates a track teeming with poignant questioning and rich metaphors, crowned with a haunting saxophone solo. With “GOD,” BermudaCal returns to his roots in Bermuda. The intimacy of this track is amplified by the personal visuals, shot by Edd Roberts and PIGG FILMS, which juxtapose the grandeur of natural landscapes with the internal struggle of seeking divine answers.

BermudaCal’s music genius doesn’t merely operate within the music but within the fabric of the urban tapestry, where each video becomes a time capsule for the contemporary state of being.

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Poiison & Styles P Drops New Collaboration “Big Boys”

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The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

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Josvani Releases New Single “Low Lights” Ahead Of Tour

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Josvani has released a new track called “Low Lights” which is accompanied by a seductive visual. The beat of the song is irresistible and will make you dance. The lyrics depict a day in Josvani’s life and his struggles with entanglements.

“Low Lights” filmed by Nimi Hendrix showcases New York City’s beauty and Josvani’s calm demeanor. He expresses his position with facts, not arrogance, making him an instant fan favorite.

As Josvani gains momentum, he is heading on tour with T-Rell, 4fargo, Pretty Brayah and friends.

“Low Lights” is out now on all major streaming platforms. Follow Josvani on Instagram for updates on his new releases and upcoming events.

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