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Who? & Chaz French Share New Video “Da Memo”

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After earning syncs with CW’s ‘All American,’ OverTime Elite, the NFL and ESPN, Hampton Roads Hip-Hop artist Who? recruits Chaz French for his latest release “Da Memo.”

The result of the 757 to DC collaboration is a bone chilling, word-bending, roller coaster record that will have barbershops debating who had the better verse for years to come. The super animated bars are accompanied by co-production from 808Jezus; which spotlight infectious horn melody’s with hard-hitting drums and bass lines.

In a statement to the press, the De Loners. Music founder reveals:

“I was stuck in a time capsule for almost the whole year of 2022 and really studied what made those old Big Pun, Nas and Jay Z records so infectious. Steve Stoute had pointed out in an interview that he did with Rap Radar, that back then, in the early 2000’s and late 90’s, rappers were still not taking any bars off, even in the commercial records. It made me rethink my approach.

So for months I would cycle through older beats and just rapped without a filter. Eventually I came to this verse and sat down with 808Jezus to create a beat that would match the lyrics’ energy. Around that same time, Chaz French had came to a session we booked and I played him the beat, and he went into instant rap mode, and this is the outcome.”

Watch the Fargo-directed clip for “Da Memo” and stream the song’s official audio on your DSP of choice via United Masters.

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Marques Houston Returns To R&B With New Single “Last Drop”

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Marques Houston returns to R&B after a two-year break with the buzzing new single “Last Drop.”

The 42-year-old entertainer is making a strong comeback with his new track from the upcoming album The Best Worst Year Ever. “Last Drop” is a romantic serenade that interpolates Tevin Campbell’s “Can We Talk.”

Houston sings, “I wanna be the one that you call when you’re feeling low / I wanna be the one you can call on, girl, that’s for sure.”

“I wanted to get back to my nostalgic roots by paying homage to one of my favorite songs of all time, ‘Can We Talk’ by Tevin Campbell,” said Houston about making the new track. “I love the way that song makes me feel and the power it has to take me back to a moment of my many crushes as a teen. I wanted to create a rendition of the song and make it today’s generation’s soundtrack for their crushes.”

“Last Drop” was co-written by Houston and Ryan Hirt, with Jeffrey Toney on production. The song’s video pays homage to classic R&B visuals, featuring scenes of Houston dancing and singing in the rain.

“Last Drop” follows the release of “Admit It” in January. Both tracks will be featured on Houston’s upcoming album, due later this year. Additionally, he is expected to announce a headlining tour soon.

His new project follows his 2022 EP, ME: Dark Water, which included collaborations with Ray J and Monteco. With “Last Drop,” Houston aims to reignite the excitement he once stirred as “Batman” of the 1990s boy band Immature, later known as IMx. This new single, released via Phoenix Music Group, marks his return to the music scene.

Stream Marques Houston’s new song “Last Drop” and watch the official video today.

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@uknowflyboi rips up the beat in “Boston Kreme”

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It’s no secret that rappers from Detroit are, honestly, carrying the game right now. Whether it’s inspiring Lil Yachty’s Concrete Boys or just providing the rap game with some of the most original flows around, it’s always a good time when their biggest artists drop new releases. 

One of those artists is Flyboi Rich — one of the city’s top rising artists with tens of thousands of organic listeners on Spotify. His new release, “Boston Kreme,” packs in energy like sardines in a tiny can, showcasing his trademark lyrical dexterity and previewing an exciting drop schedule that he plans to act on this year. 

Check out “Boston Kreme” below.

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Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album

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Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.

Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.

Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.

Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.

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