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West Memphis’s YTB Fatt Shares New Video for “Pimp Problems”



YTB Fatt is rising in the Southern rap scene with his slick-talking rhymes and tireless work ethic. Chronicling his experiences in the world’s second-oldest profession, the West Memphis, AR rapper shares Pimp Problems,” a new music video. Creeping over a piano-led instrumental, Fatt offers a masterclass in hustling, teaching a lesson in hood economics with his laid back drawl. In the video, Fatt mobs in the trap with his Bread Gang and Loaf Gang associates, including Moneybagg Yo, counting his cash and scheming on his next bag. “Pimp Problems” is the latest video from Who Is Fatt, therapper’s debut mixtape, which came out earlier this week.

Who Is Fatt paints a picture of YTB Fatt’s past life in his hometown and his efforts to scheme his way out of poverty by any means necessary. Reverberating with the thumping bass that defines rap music from his neighboring Memphis, TN, Who Is Fatt moves confidently from sinister slappers like the Pitchfork-approved “Poppin It Hard” to flex-heavy bangers like “Bet I Whip It” ft. Rob49 to the slinking, lothario-esque Backstabbin.” Home to the street hits Get Back” and Calm It Down” (4.7 million total streams, gaining at 200k per day) plus guest appearances from Big Homiie G (on recent single “Us”) and FTO SettWho Is Fatt is available everywhere via Loaf Boyz Ventures / 10K Projects.

Who Is Fatt is the first full-length project from YTB Fatt, who has been rising steadily in the Dirty South since the beginning of the year. Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt caught the attention of an impressed Moneybagg Yo with songs like “Played Out” and “Don’t Crash.” Moneybagg Yo quickly signed Fatt to his Bread Gang label, collaborating with Fatt on the hit “Shot Off Gumbo” (5+ million YouTube views) and connecting Fatt with Lil Durk on “Rock Out”–both of Yo and Fatt’s collaborations appeared on the Memphis rapper’s Hard To Love album. Since then, Fatt has continued to drop more street hits, including “Get Back,” which boasts over 4.6M YouTube views, and recent single “Us” ft. Big Homiie G (1.1 million views), racking up over 60 million streams across platforms on his catalog in just a few short months. Fatt is currently supporting Moneybagg Yo on his “Larger Than Life Tour,” criss-crossing the country until September 26th.

With his debut mixtape under his belt, Fatt is tirelessly working to reach the top of the rap game. Stay tuned for much more.

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Artist To Watch

Freakshow USA’s “Who’s Next Up” Showcases: Spotlighting the Future Stars of Music



Hip-hop is all about finding fresh talent and new voices, and Freakshow USA is leading the way with its bi-weekly “Who’s Next Up” showcases based in New Jersey. These events are designed to highlight local, up-and-coming artists and provide them with a platform to present their talents. The next showcase is on June 17th, and it’s set to be an amazing night of music and networking.

Jared Simon, Head of A&R for Freakshow USA, explains why these events are so important:

“Embracing local, up-and-coming talent is crucial for developing a strong community dedicated to music. Our events are important because we unify creatives under one roof; we offer visitors resources for networking, collaborating, and garnering support. Artists have the chance to perform on our stage, and everyone walks out with more content and has gone through the Artist’s Experience. As Head of A&R, I am dedicated to keeping relationships with creatives who strive for the limelight.”

Embracing local, up-and-coming talent is crucial for developing a strong community dedicated to music. Our events are important because we unify creatives under one roof; we offer visitors resources for networking, collaborating, and garnering support. Artists have the chance to perform on our stage, and everyone walks out with more content and has gone through the Artist’s Experience. As Head of A&R, I am dedicated to keeping relationships with creatives who strive for the limelight.

The “Who’s Next Up” showcases are not just about performances; they are also a great place for artists to meet industry professionals and expand their audience. This creates a memorable, valuable experience for anyone who’s serious about their music career.

Richard Zeller, General Manager of Sloppy Vinyl, where the events take place, shares his excitement about hosting these showcases:

At Sloppy Vinyl, we’re all about supporting the next wave of talent. Hosting the ‘Who’s Next Up’ showcases allows us to provide a space where artists can truly shine and connect with the community. It’s amazing to see the energy and talent that these events bring together.

Artists to Watch on June 17th:

Lil Chai (@lillchaii)

Lil Chai is known for her sweet lyrics and charismatic stage presence. Her ability to engage the audience and deliver memorable performances makes her a must-see.

King J Rose (@kingjrose_)

King J Rose is known for an energetic and refreshing style to the stage, mixing traditional hip-hop with modern sounds. His performances blend thought-provoking lyrics with catchy beats, making him a standout in the North Jersey scene.

SoulBoii (@soulboii777)

SoulBoii’s music represents a soulful journey that resonates deeply with listeners. His blend of emotional depth and R&B rhythms set him apart as an artist, given his distinctive voice and perspective.

Shaddi G (@_shaddig)

Shaddi G’s dynamic performances and versatile flow have earned him a growing fan base. His ability to switch between hard-hitting rap and melodic hooks makes his sets an exciting experience.

K-Wave (@waveythedon)

K-Wave’s style mixes gospel riffs with classic hip-hop and modern twists. His innovative approach and captivating stage presence make him a performer to watch.

A special part of the “Who’s Next” showcases is the “Artist’s Experience.” This means that every participant leaves with a larger network and more experience on-stage. From high-quality performance footage to professional networking opportunities, artists get the tools they need to boost their careers.

With the June 17th event coming up, excitement is building for another incredible night of music and community. Freakshow USA continues to support and showcase the next generation of hip-hop talent with these bi-weekly events, proving their dedication to the music scene.

Whether you’re an artist looking to break into the scene, a music lover seeking fresh sounds, or an industry professional scouting new talent, the “Who’s Next” showcases offer something for everyone. Don’t miss out on the next event – it could shape the future of hip-hop.

For more details and to attend the event, check out the official event page:

Follow FreakShow USA: Instagram

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Artist To Watch

Chelsea Pastel Releases New Song “2 Much”



If sharing the same bill as Rapsody,joining Ebro forApple Music‘s DISCOVERED, catching the attention of HOT 97 as well as iHeartRadio, and being added to TIDAL‘s Hip-Hop: RISING playlist all while consistently releasing quality content wasn’t enough to convince critiques that Cleveland‘s Chelsea Pastel (@chelsea_pastel) is poised to be crowned Rap royalty, her newest release is sure to solidify just that. On “2 Much,” the follow up to “Greener” & “Price Going Up,” the Ohio outlier partners with MajorStage (@MajorStageMusic) to deliver a unique live performance experience that personifies song lyrics “too much talk with no action where I’m from we call it cap.” 

Starting with a powerful intro, “2 Much” explodes into an earthshaking drop, featuring a hook so addictive you’ll be shouting it all day long. Channeling the gritty sound pioneered by acts like Three 6 MafiaA$AP MobFather, and Key!, the song successfully brings nostalgia while putting a fresh twist on the current female rap scene. Recorded in a home studio session amongst friends, the infectious energy of “2 Much” shines through every bar. 

Born and bred in Forest City, Chelsea found her passion for music early on, which led her to enroll in the Cleveland School of Arts. After graduating, Chelsea began to make a name for herself throughout the Midwest and beyond. Her unique sonic style, catchy hooks, and lyrical prowess have earned her the title of Cleveland’s Next Up talent.

Apart from accolades, which include being featured regionally on WKYC and Dirty Glove Bastard as well as national recognition on top-tier entertainment networks like BET, Chelsea is a self-taught instrumentalist who often handles her production, writing, and engineering. Her unique brand of ballads can be best classified as a fusion of Rap and Pop with a touch of Rock accented by old-school flavor.

Stream the Cassius G-produced accompanying audio on your DSP of choice below via MajorStage andstay tuned for the Miguel Ramos-directed live performance visual.

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Artist To Watch

Darkchild, Award-Winning Producer, Launches Alienz Alive Label



Super producer, rapper, and songwriter Rodney “Darkchild” Jerkins joins the Black Music Month announcement conversation with the reveal of a new record label called Alienz Alive. As outlined in the mission statement found on their official website: AA is a collective of purpose driven creators alive in Christ that build community, develop artists, foster dialogue, and encourage storytelling that is honest, pursues truth, and glorifies God. Standing ten toes down on Romans 12:2, we are chosen to serve, challenged to grow, and destined for greatness. The premiere roster includes Jon Keith, GAWVI, IMRSQD Alex Jean, and TJ Carroll.

Speaking to Medium Creative Agency in an exclusive press statement, Jerkins reveals:

“When I first thought about launching a new company, I knew I had to do something that reflected my faith. What’s crazy, and people might not know this; I was rapping in church as a kid. I was also featured on Kirk Franklin’s Revolution so this is a full circle moment for me because now I’m doing something revolutionary by launching this label. Alienz Alive is a collaborative community of creatives that are Christ-centered where artist development is key. We encourage our artists to use their gifts to uplift and inspire. Sonically speaking the influences are Hip Hop, R&B, and Indie Rock. As long as it glorifies God and it’s dope, all are welcome.”

Alienz Alive is a label established in 2022 by Grammy-winning producer Rodney “Darkchild” Jerkins. Inspired by the transformative power of faith, Alienz Alive empowers artists who are “ten toes down” in their commitment to living a life renewed in Christ. Alienz Alive fosters the creation of music that connects, inspires and uplifts, all while elevating the honest stories of their artists. This isn’t just music, it’s a movement.

Stream/watch the most recent releases from Alienz Alive below and expect more signings to be announced in the near future.

Jon Keith -“Bags”

GAWVI – “Into The Atmostfear”

IMRSQD – “Don’t Do Molly”

Alex Jean – “I Need Faith”

TJ Carroll – “I Rather”

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