Artist To Watch
West Memphis’s YTB Fatt Shares New Video for “Pimp Problems”
YTB Fatt is rising in the Southern rap scene with his slick-talking rhymes and tireless work ethic. Chronicling his experiences in the world’s second-oldest profession, the West Memphis, AR rapper shares “Pimp Problems,” a new music video. Creeping over a piano-led instrumental, Fatt offers a masterclass in hustling, teaching a lesson in hood economics with his laid back drawl. In the video, Fatt mobs in the trap with his Bread Gang and Loaf Gang associates, including Moneybagg Yo, counting his cash and scheming on his next bag. “Pimp Problems” is the latest video from Who Is Fatt, therapper’s debut mixtape, which came out earlier this week.
Who Is Fatt paints a picture of YTB Fatt’s past life in his hometown and his efforts to scheme his way out of poverty by any means necessary. Reverberating with the thumping bass that defines rap music from his neighboring Memphis, TN, Who Is Fatt moves confidently from sinister slappers like the Pitchfork-approved “Poppin It Hard” to flex-heavy bangers like “Bet I Whip It” ft. Rob49 to the slinking, lothario-esque “Backstabbin.” Home to the street hits “Get Back” and “Calm It Down” (4.7 million total streams, gaining at 200k per day) plus guest appearances from Big Homiie G (on recent single “Us”) and FTO Sett, Who Is Fatt is available everywhere via Loaf Boyz Ventures / 10K Projects.
Who Is Fatt is the first full-length project from YTB Fatt, who has been rising steadily in the Dirty South since the beginning of the year. Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt caught the attention of an impressed Moneybagg Yo with songs like “Played Out” and “Don’t Crash.” Moneybagg Yo quickly signed Fatt to his Bread Gang label, collaborating with Fatt on the hit “Shot Off Gumbo” (5+ million YouTube views) and connecting Fatt with Lil Durk on “Rock Out”–both of Yo and Fatt’s collaborations appeared on the Memphis rapper’s Hard To Love album. Since then, Fatt has continued to drop more street hits, including “Get Back,” which boasts over 4.6M YouTube views, and recent single “Us” ft. Big Homiie G (1.1 million views), racking up over 60 million streams across platforms on his catalog in just a few short months. Fatt is currently supporting Moneybagg Yo on his “Larger Than Life Tour,” criss-crossing the country until September 26th.
With his debut mixtape under his belt, Fatt is tirelessly working to reach the top of the rap game. Stay tuned for much more.
Following collaborations with the late Fatman Scoop, P-Lo, and LaRussell on top of a strong co-sign from Bootleg Kev among other key industries figures, Bay Area native Miles Minnick (TW/IG) connects with San Diego’s Jon Keith (TW/IG) for a West Coast rap anthem titled “HIM.” Produced by Jon, who signed with Rodney “Darkchild” Jerkin’s Alienz Alive label over the Summer and left a lasting impression after scorching his On The Radar freestyle, the collaboration serves as the first look into what fans can expect from their forthcoming WEST INDIES project.
“For us, we want to make something of substance that has the sound of the culture that birthed us. West Coast culture. The song represents the boldness we get from knowing that Big G will slide on our behalf regardless of the situation,” said Minnick when asked about the pair’s new release.
“We wanted to make a song that brought believers together but also unified the whole West Coast. We love our state and really want to see God move through California,” echoes Keith in a press statement about the single.
With his Closer To The Water project on the horizon, Florida-based talent TJ Carroll enlists instrumentalist okaywarren and I Project for a new 2-Pack single experience spearheaded by title track “Road Trip.” The latter of the pair boldly named “Just Say That,” was produced by WHEREISDAVINCI and comes equipped with a Dolby Atmos digital stamp of approval.
“I wrote this song from a place of wanting to get out of my city and see something different. Sometimes I get tired of seeing the same things repeatedly. God made a beautiful world, and I want to see it,” says TJ about the inspiration behind the record in a press statement.
The DMV is home to some of the top R&B stars in the music industry. With talented vocalists like Ari Lennox, Raheem DeVaughn, and Alex Vaughn leading the charge, Al Hostile (@hostile.al) is further cementing himself within the pantheon of greats with his new three-pack, This One Ain’t About You. His sultry tone pairs perfectly with his descriptive lyrics that set the tone throughout the project.
In celebration of his opening set alongside Jai’Len Josey and Xavier Omär at the legendary Howard Theatre, the PG County singer/songwriter is back with some new tunes to set the mood. Starting with “There She Go,” Al quickly establishes that this project is a step above the rest of his previous work. After performing on various stages in Washington D.C., receiving airplay on local radio, and receiving major co-signs from industry veterans, the road to success seems clear for Al Hostile to grow.
Drawing inspiration from the late 90s/early 2000s greats, this project is a perfect setlist for fans of legends like Avant, Joe, and Jon B. and modern greats like Miguel, Tone Stith, Elhae, and more. His subject matter is mature, implementing all the best qualities of notalgic R&B tracks with a modern twist that can bring R&B lovers of all ages together.
Listen to This One Ain’t About You via Spotify below!
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Artist To Watch7 days agoTJ Carroll Releases New Songs “Road Trip” & “Just Say That”
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Audio4 days agoIz LaMarr and Kenny Dreams Tag Team On new single “WE AINT NUMB”
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Audio4 days agoLoso Tha Artist Delivers His Latest Project ‘Vibes Only’ EP
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Artist To Watch6 days agoMiles Minnick & Jon Keith Share New Song “Him”