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Terell Online Releases New Video “What You On”

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After connecting with Curren$y Matching Rolexes instrumentalist and fellow VA representative Kino Beats for “It Is What It Is,” Westcoast residing wordsmith Terell Online gives his Jimmy Dukes’ (LOX, Fabolous, Havoc, etc.) produced Came A Long Way standout “What You On” the small screen treatment. Directed by Jorge Ayala, the HD clip for the easy listening track finds Rell effortlessly sweet talking his way into a love interest’s heart with the help of a luxury sports car and a pier view property.

Detailing the mood he wanted to convey with this particular song, the San Deigo-based spitter states: “What you on is one of those b-side cuts you can listen to sliding around solo or with your lady riding shotgun. It’s soft enough for women to appreciate, but hard-hitting enough for fellas to nod their heads to. It’s a vibe.”

Terell Online started his musical journey in Virginia and overcame the obstacles that would usually stand in the way of an independent artist and his fans. Rell struggled with learning disabilities, faced homelessness, and even had trouble with law enforcement as a youth. Despite his circumstances, he learned how to play various musical instruments and create art that accurately reflects his emotions.

For the past few years, he’s worked tirelessly to solidify his niche sound enriched with intellectual prowess and heartwarming melodies that touch several genres. Following the success of his featured verse on Pusha T stamped rap act M Watts’ “They Ain’t Ready (ft. Young Money Yawn)” as well as solo singles “Sedated” and “Master P,” Rell has shared stages with Kirko Bangz, Travis Porter, and most recently Phora.

Anchored by his lifestyle and community outreach brand ‘The Red Cup Gang,’ most known for its well-crafted merchandise and famous catchphrase “We hang, we don’t bang…,” in 2021 Rell released his COVID-19-centered project The Lost Summer, which was accompanied by a multi-city tour and documentary of the same name.

Watch Rell’s visual for “What You On” and stream Came A Long Way in its entirety on your DSP of choice via United Masters after the jump.

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Highlighting Earn Your Masters Open Call Winner + Performer

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Earn Your Masters, held this past weekend in Charlotte, NC, saw a packed venue with a line around the corner, showcasing the immense interest and enthusiasm for the intersection of music and entrepreneurship. Attendees were treated to a dynamic lineup of speakers, workshops, and networking opportunities, cementing Earn Your Masters as a premier platform for aspiring artists and entrepreneurs.

After much deliberation, the local winner of the $5000 seeding money was Dominic Samuels, whose groundbreaking ‘Plugged’ concept impressed the judges with its creativity and potential impact on the DJ/music industry. Dominic can be found on Instagram @sirdom_. Earn Your Masters will continue its journey with one more stop before the grand finale in Miami in December, where the grand prize winner will walk away with $50,000 in funding to bring their idea to life.

The event concluded with a mesmerizing performance by open-call winner Cyanca, whose soulful voice captivated the audience. UnitedMasters’ dedication to amplifying local talent was palpable as North Carolina artist J$PH, representing their roster, delivered a show-stopping performance, leaving attendees buzzing with anticipation for the future of music innovation. The energy of the event remained high throughout, with famous North Carolina DJ Fannie Mae keeping the crowd energized in between panels and throughout the mixer, ensuring an unforgettable experience for all.

Earn Your Masters Experience is a transformative event series created by UnitedMasters in partnership with Earn Your Leisure and Ally Bank. The event aims to empower artists and entrepreneurs by providing them with the knowledge, resources, and opportunities needed to succeed in today’s competitive landscape. For more information, visit UnitedMasters.com.

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Keem Reign offers a fresh approach to hip-hop with album Life Goes On

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2024 is proving to be the most diverse year of music yet. As the different genre’s blend together, music lovers can experience both innovate and original projects. This unique product of individuality is the definition of music artist Keem Reign. The East Coast native is in a league all of his own, with the release of his captivating album Life Goes On. Consisting of 23 unparalleled tracks, this project is so much more than a hip-hop release.

Hailing from Brooklyn, New York, Keem Reign is a budding talent full of soul, experience and imagination. Finding his inspiration for music within his own life, Keem’s creation process is filled with a variety of emotions. A major part of his personal influence in music comes from his mother and understanding her sacrifice. Keem often uses her journey of being a single mother as fuel to produce some of his most vulnerable lyrics.

This latest release serves as a reintroduction of Keem’s style and musical presence. Finding his own flare of blending rapping with singing, Life Goes On is an interesting layered project. Keem’s voice is smooth and melodic, putting listeners into almost a meditative trance. Despite the light touch, this album was heavily inspired by heartbreak. After experiencing a personal relationship turned sour, he turned to music for a type of mental reset. Singles like “Toxic”, “Sober”, “Pill Popper” and “Next Lifetime” are heartfelt depictions. As Keem Reign focuses on polishing his sound, expanding his wordplay and pushing his creativity, his imprint on hip-hop will only grow bigger. Listen to the full length album Life Goes on below now !!

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SMG JoJo takes 2024 by surprise with Big Boy Rap release

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Rap continues to dominate music and pop culture as different rap artist make their way to fame. Despite the recent up-kick in rap beef, the art behind the genre never looses it’s appeal. This is exactly the case with Midwest rapper SMGJoJo, an artist that puts the fire back into raw rap. His latest release Big Boy Rap, is a surprising thrill for the rap culture.

As an upcoming rapper out of Waukegan, IL, SmgJoJo is pushing the envelope on music. Although from the suburban area, his delivery is uncanny to the sound and feel of Chicago’s “drill” genre. With years of experience developing his sound, SmgJoJo isn’t afraid of variety. His 2023 single “Standing On My Own”, is a refreshing contrast to his usual untamed delivery.

Now, the rap artist is ready to show why his presence can’t be ignored. Big Boy Rap is SmgJoJo’s second complete full length project. Composed and produced by himself, this album is a blend of unexpected and unapologetic. A stand out single “Rugby”, is raking up streams online, that single is expected to have a video drop later this month. Whether you love raw rap & hip-hop or just need something to wake your ears up, Big Boy Rap is an album you need to add to your rotation. Listen to the full project below !!

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