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SOUTH EAST LONDON WORDSMITH, DWILLS, OFFICIALLY DEBUTS WITH THE TASTEFULLY OUT OF THIS WORLD VISUAL FOR ‘SHINERS’.

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Introducing you to a brand new name in rap you need to know – South East London based lyricist DWills steps into the space with his official debut track “Shiners”, effortlessly marking his presence with an infectious catchy single you need to hear. Short and sweet, this single produced by LVCIEN comes paired with an equally tasteful visual that opens up an exciting window into his eclectic style and unique vision. Bouncing sonically between a galaxy of trap-hats, cheeky ad libs and slick wordplay, “Shiners” is the perfect entry track to the new name ready to take space.

Speaking on the creative direction behind the visual, DWills mentions, “I actually let the visual team take the reins on producing the visuals – I let the creative team go off with it and they kill it every time!”. Creative Production team Alibivisions adds, “We teamed up with DWills on this after seeing him perform, and the energy he’d bring to the stage. We knew that if we could capture it using a 360 cam and techniques such as lens whacking, we’d be able to efficiently showcase the style of music DWills creates, with the growing cinematic style we intertwine with our style of visuals.”

Drawing inspiration from the likes of ASAP Rocky, Skepta, Wu-tang Clan and Nas to name a few, DWIlls is fast creating a distinctive name for himself across the underground scene, and is ready to cultivate a wider presence. Speaking on the making of “Shiners” and the meaning behind the track itself, DWills comments, “Shiners is about being true to yourself and standing out without having to “fake it till you make it” like many others feel obligated to do.

Shining with the people you started with and still doing great things while being true to yourself.“
DWills is best described as a visionary artist who provides a new and needed vibrant sound to the UK music scene. Utilising an extensive palette of slick flows, captivating lyrical executions while complimented by deep, heavy bass alluring melodies, his artistic growth and experience is felt in every song, with “Shiners” being just a snapshot of what’s to come from the rapper in 2024.

Taking the stage single handedly or with Da Community collective – London’s East End collective for emerging Black artists across rap, hip-hop, jazz and soul who are “joining forces to thrive in a notoriously inaccessible industry” – D Wills continues to grow by leaning further into his niche and stepping out the box with his original sound. Catching the attention of well respected brands and platforms including Timberland, Lounges.

TV, UD and an exclusive live orchestra “BrixChamber”, DWills definitely has a lot more to bring. With a string of releases prepped and ready for the new year, keep your ear to the ground as we’re excited to bring you a lot more from DWills.

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Artist To Watch

DeeYounginn Releases New Visual “Right Now”

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Fast-rising Charlotte recording artist DeeYounginn makes 2024 his moment and it starts with his latest single, “Right Now.”

In the latest visual, he cruises the streets in a foreign rapping about his undeniable impact, living a lavish lifestyle, and more. After gaining popularity with previous hits, the latest release is the perfect origin point for newfound fans as DeeYounginn rises to the moment as one of the year’s hottest new stars in modern hip-hop.

“Right Now” sets up the rising star’s upcoming album arriving in 2024. Check out the new video below, and, afterward, follow the rising star on social media for daily updates and more.

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Bailey Snow Shines Bright Like A “Pink Diamonds”

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SoFaygo-producer Trenton Kyle handles instrumentation duties for Alternative act Bailey Snow‘s latest single “Pink Diamonds.” Following the release of “5150” back in March, “Pink Diamonds” is a fun upbeat song with catchy flows that centers around simply wanting more for yourself.

In a press statement, the North Carolina native revealed: “Pink diamonds speak to my future existence. It depicts everything I see myself achieving. Definitely something you can play anywhere; your car, a party, or whenever you need to hear something inspiring.”

Combining the genres of Hip-Hop, EDM, Punk, and Rage, Bailey Snow has successfully cultivated a unique brand of sonics in just a few short years. With the canny ability to set the mood for a kick back while simultaneously having you reflect on your darkest moments, his music paints a picture with words that allow listeners to see the world through his eyes.

Stream “Pink Diamonds” on your DSP of choice below via Nu Nation / Vydia and watch the visual for “5150” | HERE.

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BermudaCal’s Music Video Mastery takes centerstage leading up to new album “The Divinity of Doubt”

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In a world where the essence of urban culture is often captured within the constraints of a stereotypical narrative, BermudaCal stands out as the true architect of soundscapes that redefine experimental rap. The recent release of his music videos “Promise Me You’ll Be Alright,” “Pulse,” “Silver Lining,” and “GOD” is more than an introduction to his album The Divinity of Doubt; it is an invitation to an immersive experience of a complex soul. BermudaCal bares his spirituality, layering his raps with varied vocal tones to convey a complex relationship with faith and the often-frustrating pursuit of understanding mental health in a world that can feel indifferent.

Directed by the unseen lens of New York’s shadows, “Promise Me You’ll Be Alright” captures the essence of the city’s pulsating contradiction. Filmed in Brooklyn’s chilling December air, the music video offers a backdrop of engaging beats and melancholy piano melodies that juxtapose the dark lyrical themes portrayed. “Pulse” is an embodiment of life lived out loud, set against the electrifying backdrop of Times Square. BermudaCal channels the ceaseless energy of the city that never sleeps, merging genres and unraveling the cadence of urban nights. The visuals are vibrant and frenetic, mirroring the relentless rhythm of the iconic locale, making every viewer feel the potent buzz of the metropolitan pulse.

Set amidst the tranquility of Central Park, “Silver Lining” explores the yearning for unwavering love and devotion. Through the fusion of evocative jazz hooks and the modern cadences of hip-hop, BermudaCal creates a track teeming with poignant questioning and rich metaphors, crowned with a haunting saxophone solo. With “GOD,” BermudaCal returns to his roots in Bermuda. The intimacy of this track is amplified by the personal visuals, shot by Edd Roberts and PIGG FILMS, which juxtapose the grandeur of natural landscapes with the internal struggle of seeking divine answers.

BermudaCal’s music genius doesn’t merely operate within the music but within the fabric of the urban tapestry, where each video becomes a time capsule for the contemporary state of being.

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