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SONY MUSIC ENTERTAINMENT’S CERTIFIED ANNOUNCES OVER 50 PRODUCT RELEASES TO CELEBRATE HIP HOP’S 50TH ANNIVERSARY IN PARTNERSHIP WITH MASS APPEAL

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Paying homage to some of the greatest voices of all-time, Sony Music Entertainment (SME) and Certified, the digital destination platform celebrating SME’s R&B and Hip Hop catalogswill unveil over 50 product releases via Legacy Recordings, Record Store Day, Vinyl Me, Please, Get On Down, Mobile Fidelity, and Urban Outfitters in 2023 to celebrate, commemorate, and honor the 50th anniversary of Hip Hop in partnership with entertainment company Mass Appeal. This bevy of titles spans new physical configurations, first-time digital releases, and limited-edition vinyl from the genre’s most influential and indelible icons, including Big Pun, Cypress Hill, Nas, Outkast, Q-Tip, RUN DMC, Three 6 Mafia, Wu-Tang Clan, and more.

Kicking off this celebratory season, the first release will be Nas’s Made You Look: God’s Son Live 2002 as an exclusive Record Store Day vinyl out on April 22. This sought-after live record graces DSPs for the first-time ever on April 21. It notably captured Nas’s historic sold-out headline show at Webster Hall in New York, NY. Fans have clamored for its release for years, and it finally drops on streaming platforms in 2023.

On its heels, RUN DMC’s 1988 classic, Tougher Than Leather, arrives on black vinyl via Legacy Recordings on May 12 just in time to celebrate the monumental 35th anniversary. In conjunction, Get On Down will be repressing a special edition blue colored vinyl to release on the same day. Both may be pre-ordered now HERE. This fall, it will also be featured in Vinyl Me, Please’s Hip-Hop subscription.

Sony’s HH50 campaign is also partnering with Mobile Fidelity Sound Lab. In the summer and fall, the label will release audiophile-grade versions of RUN DMC’s iconic albums – RUN DMC (1984), King of Rock (1985), and Raising Hell (1986)-on 180g SuperVinyl LPs. Sourced from the original master tapes, the numbered-edition reissues will be pressed at RTI, housed in Stoughton gatefold jackets, and feature liner notes. All LPs are available for preorder now HERE.

Next up, Nas’ fan favorite The Lost Tapes celebrates its 20th anniversary and gets a vinyl update on May 26 with pre-order available now through Legacy Recordings HERE. To accompany the latter, Get On Down is also releasing Nas’ The Lost Tapes on limited edition double colored-vinyl in a gatefold jacket with numbered OBI limited to 2000 units. The Lost Tapes 20th Anniversary special-colored vinyl edition is available for pre-order now, exclusively at www.getondown.com.

Serving up a fascinating overview and comprehensive history lesson, SME’s Certified will reveal the brand-new compilation, Raised By Rap: 50 Years of Hip Hop, on July 28. It will be available as a double-LP vinyl with exclusive color variants at Target and Urban Outfitters.

It traces a roadmap through rap music, curating and collating decades of hits from legendary acts to newcomers including records by 21 SavageA Tribe Called QuestBiaDoja CatFugeesFutureMobb DeepNasRUN DMCWu-Tang Clan, and more. The pre-order opens on June 1, launching in tandem with Black Music Month.

Mass Appeal and Certified have also developed a new socially driven content series called “Made By Hip Hop” which launched its first video today (watch HERE). The series delves into various Hip Hop subjects through the lens of the SME/Certified repertoire and features influential personalities speaking to Hip Hop’s impact on the culture. Releasing weekly throughout the year with the next video set for release April 18th, the content series aims to showcase different themes (fashion, science, etc.) and their relationship to Hip Hop.

As part of the program, these luminaries will candidly dive into the legacy of Hip Hop, affirming you can always learn from your favorite rapper.

As part of Sony’s HH50 campaign, multiple albums in Sony’s Hip-Hop catalog will be featured into 2024 as part of Vinyl Me, Please’s Hip-Hop and Essentials Subscriptions. Albums by RUN DMC, Wu-Tang Clan, Boogie Down Productions, Lauryn Hill, Q-Tip, and more will be featured. 

The campaign also includes in-person activations in New York City. Launched in January, Sony Music Entertainment/Certified served as a supporting partner of an exclusive preview event launching the new Fotografiska New York exhibition Hip Hop: Conscious, Unconscious. Featuring over 200 photographs dated 1972 to 2022, the exhibition traces the rise and proliferation of Hip Hop through five decades of work from the trailblazing image-makers who helped codify Hip Hop as the most influential pop culture movement of its generation. Created in partnership with Mass Appeal and presented in collaboration with Chase Marriott Bonvoy credit cards, it opened to the public on January 26 and runs through May 21.

Further collaborations and activations from Mass Appeal and SME related to #HipHop50 will be announced in the coming months.

The partnership is the latest announcement surrounding Mass Appeal’s #HipHop50 initiative – a massive cross-platform initiative that celebrates Hip Hop’s momentous anniversary in the most authentic and globally impactful way possible by acknowledging and recognizing Hip Hop as not only a genre but a movement that has impacted the worldwide community.

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JORDI WINS RED BULL BATALLA SAN ANTONIO QUALIFIER AFTER AN ELECTRIFYING 

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FINAL ROUND BATTLE AGAINST FELLOW TEXAS MC CUBAN, BOTH ADVANCING TO THE NATIONAL FINAL IN MIAMI

This past weekend at San Antonio venue Paper Tiger, Jordi from Eagle Lake, Texas won the Red Bull Batalla San Antonio Qualifier, beating out 15 others to earn not only bragging rights, but automatic entry to compete at the National Final in Miami in October. Red Bull Batalla is the largest Spanish-language freestyle rap battle in the world, and this marks the 2nd time the26-year-old winner qualifies for the National Final.  

As the first U.S. qualifier event of the 2024 season, over 1,100 fans rallied to support MCs from the local Texas region and beyond. In a thrilling final battle, Jordi squared up against local Texas MCCuban, igniting the crowd’s excitement to see which hometown freestyler would take the trophy. Though Jordi takes first place, Cuban will also advance to the National Final along with runners up Boss fromLA and Yenky One, a former World Final qualifier who resides in Utah. Houston rapper Bo Bundy closed out the event with a performance followed by Mexico’s Tornillo who serenaded the crowd with hits like “Morena,” “Un Die Todo Se Termina,” and a new unreleased track. 

All eyes now shift to New York City where Red Bull Batalla will hold its first titled event in the Big Apple on July 13th with the second and final Red Bull Batalla U.S. qualifier event of the season. A new cast of 16 MCs will prove themselves for the ultimate prize – a chance to represent the U.S. on the world’s biggest stage for freestyle battle rap at the sold-out International Final at the WiZink Center in Madrid, Spain in November. 

For photos and assets from the Red Bull Batalla San Antonio Qualifier visit Red Bull Content Pool. For fans looking to catch the action, the full event replay can be streamed across Red Bull Batalla social channels including Twitch tomorrow, April 23 at 4pm PT / 7pm ET.

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Artist To Watch

Jursula’s Journey to ‘I’m Running Away’ – A Transformative Rendition of Kanye West’s ‘Runaway’

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In the realm of music, inspiration often strikes in the most unexpected places, weaving a narrative that resonates deeply with both the artist and their audience. For Jursula, the journey to creating “I’m Running Away,” a reimagined rendition of Kanye West’s “Runaway,” was nothing short of transformative, fueled by a series of serendipitous encounters and personal revelations.

 The genesis of “I’m Running Away” can be traced back to a chance encounter at an airport, where Jursula found herself drawn to the haunting melody of a piano rendition of Kanye West’s iconic track. As she approached the musician, little did she know that this moment would mark the beginning of a profound musical odyssey.

 “I first consciously heard it on my way from Africa to LA,” Jursula recalls, reflecting on the pivotal moment that sparked her creative journey. “Someone was keying it into a piano at the Airport in New Jersey as I was going to get to my flight. I stopped to ask him what he was playing, and he told me it was a Kanye West song.”

 For Jursula, who had always admired Kanye’s artistry, hearing the reimagined rendition of “Runaway” was nothing short of revelatory. “I thought Kanye was an out-of-this-world genius before, but this song instantly made me see him on a whole new untouchable God level as he claims to be,” she shares, highlighting the profound impact of the music on her perception of the artist.

 However, the journey from Africa to America took an unexpected turn when Jursula was informed that her flight was bound for the Dominican Republic instead of her intended destination, LAX. Despite the setback, she found solace in the vibrant atmosphere of the airport, indulging in the simple pleasures of a classic American burger amid the chaos of travel.

 It was amidst this backdrop of uncertainty and introspection that Jursula found herself drawn to the familiar strains of Kanye’s “Runaway,” echoing through the corridors of the airport. “Something in me just knew, it was something raw,” she recalls, recounting the moment she decided to freestyle over the instrumental, capturing the raw emotions of her journey in a spontaneous burst of creativity.

 As she poured her heart out in the impromptu freestyle, Jursula found herself grappling with a tumultuous mix of emotions, from the pain of a broken relationship to the exhilaration of embarking on a new chapter in her life. “I was crying both of sadness and joy during the freestyle to the point I didn’t even know what I was saying anymore,” she admits, reflecting on the cathartic release of expression.

 For Jursula, “I’m Running Away” became more than just a song; it was a testament to resilience, empowerment, and self-discovery. “It was such a release song for me. I felt ascended, empowered, and free to not needing anyone,” she shares, embracing her newfound independence with unwavering determination.

 As she continues to navigate the complexities of the music industry, Jursula remains steadfast in her commitment to authenticity and self-expression. “I want to do crazy things like Michael Jackson did, go to India to learn balance, yoga for performances,” she reveals, highlighting her insatiable hunger for growth and exploration.

 With “I’m Running Away,” Jursula invites listeners into a world of vulnerability and strength, where every note serves as a testament to the transformative power of music. As she blazes a trail of her own, Jursula’s journey is a reminder that inspiration can be found in the most unexpected places, shaping the course of our lives in ways we never imagined possible.

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BraveSoull Arrives With An AfroBeats Fusion “Hate Me Now”

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In the colorful and ever-changing world of Afrobeats, a genre-hopping artist emerges with a single that not only captures the essence of the movement but also reinvents it, offering listeners a musical experience that knows no boundaries. BraveSoull and his resonating new release, “Hate Me Now,” brings tradition and innovation together.

Unveiling the Artistry of “Hate Me Now”

Since “Hate Me Now” made its seismic arrival, the effects are still being felt. The record, which is accompanied by a visually stunning music video, has shed new light on the season, infusing the scene with a dynamic blend of Afro rhythms and powerful, trap-inspired sounds that are nothing short of captivating.

BraveSoull, the trailblazing artist behind this amazing audio, is no stranger to the spotlight. His earlier works were defined by an unwavering creative vision, and “Hate Me Now” builds on that tradition with an extra layer of grit and glory. It displays the artist’s artistic development and capacity to both celebrate and transcend the genre he represents.

The Fusion of Past and Present

At its core, “Hate Me Now” is a modern take on Nas’ legendary hit of the same name, a 90s Hip-Hop track that features Puff Daddy which resonated deeply with a generation and is now given fresh life in a universe of Afrobeats by BraveSoull. This blend of past and present is more than just an homage; it is a revamping that pays homage to its origins while boldly venturing into unexplored territory.

In fact, the trendy track’s throbbing tempo, underlined by hard-hitting percussion and complex instrumental layers, sets the setting for BraveSoull’s lyrical talent. His delivery is nothing short of powerful, with words that pierce the air like a hot blade, delivering a message of strength and resistance. The song, which is both powerfully raw and precisely composed, addresses individuals who have been doubted and bruised by life’s storms, resonating with universal themes of empowerment and self-belief.

For a new generation looking for a voice that expresses their struggles and goals, BraveSoull stands up to the plate with a signature sound all of his own. His refusal to compromise, unwavering pursuit of authenticity, and dedication to his craft are evident in every note, making “Hate Me Now” an essential addition to any playlist.

In an age when mass production and commercial formulas frequently eclipse the essence of art, BraveSoull’s solid spirit is a breath of fresh air. His music serves as a reminder that, beyond the layers of production and performance, a song’s heartbeat is its soul, and “Hate Me Now” has plenty of it. For now, get familiar with this trailblazing talent here at 4Sho Magazine! Lastly, let us know your thoughts in the comments!

CONNECT WITH BRAVESOULL ON SOCIAL MEDIA:

INSTAGRAM | APPLE MUSIC | SPOTIFY | YOUTUBE

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