Music Videos
RXKNephew shares first professionally-directed music video for “Critical”
The unconventional underground Hip-Hop star, RXKNephew, has just shared his first professional music video for “Critical”, off of his debut album, Till I’m Dead. RXKNephew first went viral in 2020 after releasing his nearly 10-minute-long odyssey, “American tterrorist”, quickly gathering over a million streams on Spotify and showcasing his scattered genius and uniquely charismatic persona. After releasing hundreds of freestyles that feature his chaotic thought process and sense of humor, which have netted him shout-outs from The New York Times and The Washington Post among others, he made an appearance in an ad for Kerwin Frost’s Summer 2022 Adidas collection, and embarked on a successful North American tour. Earlier this year, the independent RXKNephew showed the world a brand new side of his artistry with Till I’m Dead – his most cohesive body of work to date. Highlighted by groovy Dance-inspired production provided to him by Brainstorm, Till I’m Dead is a unique culmination of his stream-of-consciousness raps, hurried flows and charismatic sense of humor over an eclectic batch of beats. In the words of HipHopDX, “Till I’m Dead is neither for the algorithm nor force fed by the industry machine, bombarding us to listen. Instead, the album stands out for being completely original, allowing Neph’s eccentric personality to shine.”
Till I’m Dead‘s album cover is a play on Notorious B.I.G.‘s classic album, Ready to Die, and by dropping it on the anniversary of the icon’s death, RXKNephew is paying homage to Hip-Hop legends of the past while simultaneously carving out his very own chaotic yet artistically-distinct lane in Hip-Hop. The cinematic new video for “Critical” finds RXKNephew starring in his very first professionally-produced music video directed by Isaac Garcia, in which he’s the instigator of a dance party in an office setting – allowing his off-kilter bars and eccentric charisma to take centre stage. “Dance moves hittin’ so hard, shit crucial / Walk in that bitch, get critical”, he raps over the drum break and playful synths in the track’s hook. As he teaches his goofy dance moves to the office workers, they eventually get loose and follow Nephew’s suit – a testament to his contagious energy and infectious raps.
KARRAHBOOO makes her return to hip-hop with “In The Hills,” a fresh collaboration with rising star Kyla Imani. This marks KARRAHBOOO’s first release since her split from Lil Yachty’s group, Concrete Boys, in July. The fallout sparked a public exchange of insults between the two, including a fiery rant from Lil Yachty on his birthday. KARRAHBOOO, however, had the last word when she teased new music in an Instagram Live session in September.
“In The Hills” blends Kyla Imani’s fun and soulful energy with KARRAHBOOO’s sharp lyricism and undeniable charisma. Set against the backdrop of California’s iconic Hollywood Hills, the pair throw a carefree party, cruising in a pink, vintage Mustang while singing about their dreams and ambitions. The chemistry between the two artists was key for Kyla, who spoke on their creative synergy.
“As a New York City girl living in L.A., I wanted to share stories that captured the vibes up in the hills. Collaborating with KARRAHBOOO was important because, though we’re different, we both have something to prove and push boundaries,” said Kyla. “‘In The Hills’ is about embracing life’s adventures and reaching new heights, something everyone can relate to.”
Kyla Imani first gained attention in 2014 with cover songs but made a significant breakthrough in 2021 with her viral rendition of Mooski’s “Track Star.” Her 2019 tour with DDG and hits like “These Boys Ain’t It” have cemented her as a voice for Generation Z, her rich vocals resonating with a new wave of young women. This collaboration follows her summer tracks “Chosen” and “Crush,” continuing her upward trajectory.
“In The Hills” is just the beginning, according to Kyla. “This isn’t just a song; it’s a preview of a powerful fourth quarter, setting the stage for an exciting 2025,” she said in a recent press release.
Fans won’t have to wait long to see more of KARRAHBOOO either. She’s set to join Mariah The Scientist and Latto on the “Sugar Honey Iced Tea” tour later this month.
Memphis rapper Zinero drops new visuals to “Sooner Than Later” produced by Rizzo8, CookedByDavo & LeeDrooy. Watch below via YouTube and follow him on Instagram.
Bay Area’s J. Abram and Vallejo native Louie Valentino have turned up the heat with the release of the official video for their hit single “Shake.” The track, which dominated the summer playlists since its July release, now comes with a fresh set of steamy visuals that elevate the song to another level.
Directed by Kayso, the video brings viewers into an intimate, high-energy environment, featuring skilled dancers performing captivating pole routines and seductive choreography. The strip-club-inspired scenes are filled with flashing lights, sleek movements, and a sense of intensity that mirrors the electrifying vibe of the track. The choreography is fluid and enticing, perfectly matched with the song’s infectious beat, making it hard to look away.
“Shake” made an immediate impact over the summer, becoming a favorite for its hypnotic rhythm and catchy lyrics. The new music video continues that momentum, giving fans a visual experience that complements the track’s seductive sound. J. Abram and Louie Valentino’s dynamic collaboration shines through both in the music and the visuals, offering something that’s bound to resonate with fans and newcomers alike.
Now available for streaming on all major platforms, “Shake” and its bold new video are a must-watch, promising to keep the track on everyone’s radar well beyond summer.
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