Music Videos
RXKNephew shares first professionally-directed music video for “Critical”
The unconventional underground Hip-Hop star, RXKNephew, has just shared his first professional music video for “Critical”, off of his debut album, Till I’m Dead. RXKNephew first went viral in 2020 after releasing his nearly 10-minute-long odyssey, “American tterrorist”, quickly gathering over a million streams on Spotify and showcasing his scattered genius and uniquely charismatic persona. After releasing hundreds of freestyles that feature his chaotic thought process and sense of humor, which have netted him shout-outs from The New York Times and The Washington Post among others, he made an appearance in an ad for Kerwin Frost’s Summer 2022 Adidas collection, and embarked on a successful North American tour. Earlier this year, the independent RXKNephew showed the world a brand new side of his artistry with Till I’m Dead – his most cohesive body of work to date. Highlighted by groovy Dance-inspired production provided to him by Brainstorm, Till I’m Dead is a unique culmination of his stream-of-consciousness raps, hurried flows and charismatic sense of humor over an eclectic batch of beats. In the words of HipHopDX, “Till I’m Dead is neither for the algorithm nor force fed by the industry machine, bombarding us to listen. Instead, the album stands out for being completely original, allowing Neph’s eccentric personality to shine.”
Till I’m Dead‘s album cover is a play on Notorious B.I.G.‘s classic album, Ready to Die, and by dropping it on the anniversary of the icon’s death, RXKNephew is paying homage to Hip-Hop legends of the past while simultaneously carving out his very own chaotic yet artistically-distinct lane in Hip-Hop. The cinematic new video for “Critical” finds RXKNephew starring in his very first professionally-produced music video directed by Isaac Garcia, in which he’s the instigator of a dance party in an office setting – allowing his off-kilter bars and eccentric charisma to take centre stage. “Dance moves hittin’ so hard, shit crucial / Walk in that bitch, get critical”, he raps over the drum break and playful synths in the track’s hook. As he teaches his goofy dance moves to the office workers, they eventually get loose and follow Nephew’s suit – a testament to his contagious energy and infectious raps.
Hollywood, Florida native Ann-Derie presents the official video for “Maximum Capacity”, the new single from I Am Only Human, her forthcoming album which also spawned “Just Us”, produced by Alvin Speights (R.I.P.), the engineer behind tracks for India Arie, TLC, Keith Sweat and many more. Shot in New York City, the “Maximum Capacity” clip comes on the heels of Ann-Derie’s tour of the East Coast (watch her interview with 99JAMZ). “Maximum Capacity” is out now on Dxnna Music Group.
Check it out!
Daughter of the legendary emcee Method Man and Staten Island native Chey has recently been making her own mark on the game with a bubbly personality that goes with his prodigy level talent. Her skill is so sharp ESPN and Vibe took notice with features that boosted her into a league of her own among the new stars of hip hop.
Now she adds a candid interview and freestyle with the iconic Sway! With grace and persona Chey shines brightly on the legendary journalist’s platform that garnered the attention of everyone worldwide.
Watch below.
The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.
Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.
Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.
Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.
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