Music Videos
Roc Nation Label Unveils Second Mixtape Series with PUMA
Today, leading music label Roc Nation and global sports company PUMA are teaming up to roll out the second iteration of their collaborative Mixtape Series series.
In celebration of the launch’s intersection with the 50th Anniversary of Hip Hop this year, Roc Nation Label will debut an exclusive mixtape project featuring brand new music from the label’s hottest emerging rappers and the industry’s burgeoning producers. Cultivated as the first-of-its-kind, the collaborative project pays homage to the intersectionality between hip hop and streetwear culture.
The bespoke, Mixtape Roundtable content piece examines the legacy, influence and future of the mixtape. Roc Nation’s Mixtape Roundtable brings together moderator and former Roc-A-Fella Records A&R, Wayne “Wayno” Clark with platinum recording artist and producer DJ Clue, leading media personality Nyla Symone, Harlem rapper Jim Jones, southern hip hop pioneer DJ OG Ron C, mixtape mogul DJ Holiday, and creative visionary serving as Roc Nation’s Senior Vice President
Lenny “Lenny S.” Santiago.
The roundtable premieres tomorrow, June 27 on YouTube.
“My job is to always help open doors for those around me,” said Emory Jones who also served as executive producer on the project. “I feel like the young talent we have on this Mixtape are part of the future but more importantly they are all humble souls. Being humble sometimes helps you find that greatness within. It helped me put myself in this position to be able to do this project. It’s an honor and a pleasure to now call this our Mixtape!“
“I’m grateful that we could help bring Emory’s vision to life,” said Roc Nation co-president, Omar Grant.
“This mixtape release is an ode to the eras of hip hop and speaks to the power of collaboration,”
Roc Nation Label co-president Shari Bryant added. “This will be a defining moment to push the culture forward through music and fashion. The culture brought us this far and it’s in good hands with this new generation of artists!”
In tandem with the Mixtape Roundtable, Roc Nation Label will also be launching a new limited content series celebrating and examining mixtape culture, tapping
prolific figures in hip hop. The content will also arrive in tandem with an array of immersive in-person activations through the summer to commemorate the launch.
As part of their second Mixtape series together, Roc Nation Label and PUMA are also partnering with designer, Alexander John to release a new collaborative sneaker celebrating mixtape culture this summer. More details will be shared in the weeks ahead. Fans can also expect an exciting lineup of additional PUMA x Roc Nation Label activations to roll out in the
coming weeks in celebration of the launch.
Watch the exclusive Mixtape trailer featuring roundtable first looks, behind-the-scenes takes from the recording studio and content series previews
HERE.
In the mid-2000s, Don Trip was one of hip-hop’s most inferior lyricists of the era. Hailing from Memphis, he has created a career that spans decades with his soulful contemporary rap style. Today, while promoting his new album, Hell’s Kitchen, the veteran recording artist previews his latest body of work with a live performance for the album-cut called “Say Less.”
“Say Less” is a impactful track that compliments Don Trip’s signature style as he tells a story about paper chasing. Telling the haters to refocus their attention to wonder why he only talks about money, Don Trip keeps it short and sweet when conversations with the time wasters. From beginning to end, Don Trip is slick, charming, and confident on “Say Less,” and will have fans rushing to his new album eager to hear more.
Hell’s Kitchen is Don Trip’s third album of 2023. Following The Devil You Know and Long Live Pif, the latest album includes breakout singles “Kitchen On Fire,” “Return To Sender,” and “The Outsiders.” Don Trip’s latest release is the perfect origin point for the next generation of rap fans as he currently draws over 101,000 monthly listeners on Spotify.
Watch the live performance of “Say Less” below, and afterward, feel free to follow Don Trip on social media.
Viral emerging RNB artist LAW, aka Ladies Always Win, is back with a compelling record that’s sure to catch the ears of RNB lovers. She gracefully releases her highly-anticipated single “Wawa” featuring 2KBaby, as the two show and prove what it looks like when New York and Louisville link up. This new single follows a summer filled with remarkable milestones for LAW, including her exclusive appearance via On The Radar, amassing over 1 million followers on TikTok, and a breathtaking live rendition of her single “Why Me”, that left her audience in awe.
This new record is the perfect finale to LAW’s “Summer of Law” campaign that began in July. Her previous hits, including “Switch It Up,” “Buss It Down,” and “Act Like You Know,” have garnered widespread attention and solidified her position as an artist on the rise.
“Wawa” takes its name from the iconic convenience chain and weaves a narrative of chance encounters and immediate attraction. The track’s lyrics beautifully capture the essence of a serendipitous meeting between two people that can merge their paths. The collaboration between LAW and 2KBaby isn’t just about two artists coming together; it’s about two regions, New York and Louisville, joining forces to create something magical. Each artist brings their unique perspective and influences to the table, resulting in a track that celebrates the best of both worlds.
For more information about LAW and updates on her music follow LAW on TikTok, Instagram, and YouTube.
TikTok: https://www.tiktok.com/@lawandmusic?lang=en
Instagram: https://www.instagram.com/lawandmusic/
Just before he makes his debut performance at T-Mobile Center alongside Juicy J and That Mexican OT this weekend for the Major Cannabis Expo, Kye Colors‘ connects with in-house creative director Kendu for a small screen interpretation of the Shaq Gonzoe, Pierre Mathieu-Lanca, and Will Steller produced skate anthem “GLIDE.”
Serving as the first offering from the Missouri musician’s forthcoming ‘COLORMAN: GREEN’ project, the visual to the feel-good single was preceded by ‘COLORMAN: YELLOW’ and ‘COLORMAN: RED.’ “Going to the skating rink is one of my favorite pastimes. This is my first official skate song, but it’s also self-motivating for me to go out and show how much I want it,” says the LVRN (home to Summer Walker, 6lack, DSVN, Westside Boogie, etc.) managed recording artist.
J’Kye Slatton PKA Kye Colors is a rapper and producer from the south side of Kansas City. Showcasing his passion for music from an early age, Kye began writing songs as early as age 5, often using crayons as his instrument of choice. Today, Kye has evolved into a vibrant and innovative artist, weaving intricate stories and evocative melodies into each captivating cut. Following a sync on Peacock’s original series Bel-Air and his partnership alongside ATL music powerhouse Love Renaissance (@LVRN) in conjunction with Wasteland Records, the talented Hip-Hop act is poised to be your favorite artist’s favorite artist.
Watch the music video for “GLIDE” and stream the official audio on your DSP of choice via Wasteland Records/Venice Music below.
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