Music Videos
Roc Nation Label Unveils Second Mixtape Series with PUMA
Today, leading music label Roc Nation and global sports company PUMA are teaming up to roll out the second iteration of their collaborative Mixtape Series series.
In celebration of the launch’s intersection with the 50th Anniversary of Hip Hop this year, Roc Nation Label will debut an exclusive mixtape project featuring brand new music from the label’s hottest emerging rappers and the industry’s burgeoning producers. Cultivated as the first-of-its-kind, the collaborative project pays homage to the intersectionality between hip hop and streetwear culture.
The bespoke, Mixtape Roundtable content piece examines the legacy, influence and future of the mixtape. Roc Nation’s Mixtape Roundtable brings together moderator and former Roc-A-Fella Records A&R, Wayne “Wayno” Clark with platinum recording artist and producer DJ Clue, leading media personality Nyla Symone, Harlem rapper Jim Jones, southern hip hop pioneer DJ OG Ron C, mixtape mogul DJ Holiday, and creative visionary serving as Roc Nation’s Senior Vice President
Lenny “Lenny S.” Santiago.
The roundtable premieres tomorrow, June 27 on YouTube.
“My job is to always help open doors for those around me,” said Emory Jones who also served as executive producer on the project. “I feel like the young talent we have on this Mixtape are part of the future but more importantly they are all humble souls. Being humble sometimes helps you find that greatness within. It helped me put myself in this position to be able to do this project. It’s an honor and a pleasure to now call this our Mixtape!“
“I’m grateful that we could help bring Emory’s vision to life,” said Roc Nation co-president, Omar Grant.
“This mixtape release is an ode to the eras of hip hop and speaks to the power of collaboration,”
Roc Nation Label co-president Shari Bryant added. “This will be a defining moment to push the culture forward through music and fashion. The culture brought us this far and it’s in good hands with this new generation of artists!”
In tandem with the Mixtape Roundtable, Roc Nation Label will also be launching a new limited content series celebrating and examining mixtape culture, tapping
prolific figures in hip hop. The content will also arrive in tandem with an array of immersive in-person activations through the summer to commemorate the launch.
As part of their second Mixtape series together, Roc Nation Label and PUMA are also partnering with designer, Alexander John to release a new collaborative sneaker celebrating mixtape culture this summer. More details will be shared in the weeks ahead. Fans can also expect an exciting lineup of additional PUMA x Roc Nation Label activations to roll out in the
coming weeks in celebration of the launch.
Watch the exclusive Mixtape trailer featuring roundtable first looks, behind-the-scenes takes from the recording studio and content series previews
HERE.
Artist To Watch
Kapri Releases New Music Video “Light Skin Shohei”
“Light Skin Shohei” by Kapri is an undeniable West Coast anthem that resonates with anyone who’s ever had to prove themselves in the face of doubt. Representing his hometown of Santa Ana, California, Kapri channels the essence of the West Coast sound with a bouncy, dark beat crafted by the talented producer FORTWOE. The track is an energetic declaration of self-confidence, with Kapri effortlessly laying down his message of resilience over the heavy, thumping bass and smooth yet sinister instrumentals.
From the moment the beat drops, you know you’re in for something special. FORTWOE’s production is a perfect blend of dark and bouncy, giving the track that signature West Coast feel while providing the perfect backdrop for Kapri’s assertive and charismatic delivery. The beat feels like it could knock in any late-night ride down the Pacific Coast Highway—smooth, confident, and ready to turn heads.
Lyrically, “Light Skin Shohei” is about overcoming obstacles and silencing critics. The song speaks to anyone who has been doubted or overlooked, providing an anthem of empowerment. Kapri’s confident, laid-back flow ensures the message hits home: rise above the negativity and show the world what you’re capable of. The reference to “Light Skin Shohei” even adds an extra layer of personality to the song, referencing the celebrated baseball player Shohei Ohtani and drawing a clever comparison to Kapri’s own rise, much like the athlete’s dominance in his field.
The way Kapri delivers his bars—cool, collected, yet forceful—brings out the track’s anthem-like quality. His cadence locks into FORTWOE’s beat, creating a synergy that feels both personal and universal, making it easy for listeners from all walks of life to vibe with the sentiment of success and determination.
In all, “Light Skin Shohei” is more than just a bouncy West Coast banger; it’s a powerful statement about pushing through adversity and asserting one’s place. Whether you’re cruising through the streets or listening to it at full volume to hype yourself up, this track does more than just entertain—it empowers. With Kapri at the forefront, and FORTWOE behind the boards, “Light Skin Shohei” is a track that’ll resonate for a long time to come.
Features
Why Miyaa V’s ‘Miss Wick’ Is the Anthem You Can’t Ignore”
(New York, NY) — Miyaa V isn’t here to play nice, and her latest track, “Miss Wick,” is all the proof you need. With bold bars and unfiltered energy, the rising rap star makes it clear—she’s stepping into her power and calling out the fake energy in the game. This one’s for anyone who thought they could move slick around her. Spoiler: you can’t. On “Miss Wick,” Miyaa brings the kind of raw energy that grabs your attention and doesn’t let go. Inspired by John Wick’s unstoppable force, she claims her own lane with lines like “Call me Ms. Wick / Cause I got Glock 26 for anybody thinking they slick.” It’s gritty, it’s commanding, and it’s 100% Miyaa—letting her pen and presence speak louder than anything else. “This track is about reminding everyone who I am,” Miyaa says. “I don’t do the back-and-forth, and I’m not explaining myself to anyone. If you want to know what I’m about, ‘Miss Wick’ is your answer.” Why You Should Tap in Now Miyaa V is a rising force in hip-hop, and she’s just getting started. With her unapologetic approach and razor-sharp delivery, she’s building a name for herself as a voice that can’t be ignored. Her street-smart vibe and fearless energy make her stand out in a scene crowded with pretenders. Unfiltered Bars: Miyaa’s lyrics cut straight to the truth—raw, unapologetic, and delivered with a confidence that makes you feel every word. Uncompromising Presence: She’s not here to fit in or follow trends—Miyaa’s carving her own lane and staying true to her roots. A Name to Watch: With “Miss Wick,” Miyaa’s showing why she’s next up in the rap game. Where to Find Miyaa V “Miss Wick” is streaming now on all platforms, and it’s already catching attention from fans who love that raw, no-nonsense energy. Don’t sleep on Miyaa V—this is just the beginning. Follow Miyaa V:
Music Videos
hoodtrophy bino links with E MOZZY for new single and video “Block Party”
hoodtrophy bino’s new single “Block Party” featuring E MOZZY is packed with unapologetic and gritty imagery of street life, creating an atmosphere that encapsulates the struggles and triumphs of street culture. Lines like, “Losing all my shooters – they’ll never understand my pain,” reflect the loss and emotional burden of losing the ones close, while also emphasizing a deep loyalty to one’s crew and the code of the streets,“Bladadah gang we stitch-lip, never say ah thang.” The music video with Bino and
E MOZZY captures the soul of the streets with a celebratory twist – raw, unrelenting, and steeped in charisma. hoodtrophy bino’s journey is a testament to resilience, loyalty, and an unyielding drive to shatter the unbreakable concrete ceiling he was born beneath. By reaching for what lies beyond, he not only transforms his own reality but also inspires others to rise above the limitations of their birthright and carve their own path. His story is told in his new documentary “HoodTrophy Bino Story: Breaking the Generational Curse,” which has earned over a whopping 91 awards in the film festival circuit this year. His single “I Want Her” featuring Kalan.FrFr has been added to Power 106 FM, SiriusXM’s The Heat, and several major events, including Sneakercon, the LA Rams, and LA Clippers and continues to gain momentum.
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