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Roc Nation Label Unveils Second Mixtape Series with PUMA

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Today, leading music label Roc Nation and global sports company PUMA are teaming up to roll out the second iteration of their collaborative Mixtape Series series.

In celebration of the launch’s intersection with the 50th Anniversary of Hip Hop this year, Roc Nation Label will debut an exclusive mixtape project featuring brand new music from the label’s hottest emerging rappers and the industry’s burgeoning producers. Cultivated as the first-of-its-kind, the collaborative project pays homage to the intersectionality between hip hop and streetwear culture.

The bespoke, Mixtape Roundtable content piece examines the legacy, influence and future of the mixtape. Roc Nation’s Mixtape Roundtable brings together moderator and former Roc-A-Fella Records A&R, Wayne “Wayno” Clark with platinum recording artist and producer DJ Clue, leading media personality Nyla Symone, Harlem rapper Jim Jones, southern hip hop pioneer DJ OG Ron C, mixtape mogul DJ Holiday, and creative visionary serving as Roc Nation’s Senior Vice President
Lenny “Lenny S.” Santiago.

The roundtable premieres tomorrow, June 27 on YouTube.

“My job is to always help open doors for those around me,” said Emory Jones who also served as executive producer on the project. “I feel like the young talent we have on this Mixtape are part of the future but more importantly they are all humble souls. Being humble sometimes helps you find that greatness within. It helped me put myself in this position to be able to do this project. It’s an honor and a pleasure to now call this our Mixtape!“

“I’m grateful that we could help bring Emory’s vision to life,” said Roc Nation co-president, Omar Grant.

“This mixtape release is an ode to the eras of hip hop and speaks to the power of collaboration,”
Roc Nation Label co-president Shari Bryant added. “This will be a defining moment to push the culture forward through music and fashion. The culture brought us this far and it’s in good hands with this new generation of artists!”

In tandem with the Mixtape Roundtable, Roc Nation Label will also be launching a new limited content series celebrating and examining mixtape culture, tapping
prolific figures in hip hop. The content will also arrive in tandem with an array of immersive in-person activations through the summer to commemorate the launch.

As part of their second Mixtape series together, Roc Nation Label and PUMA are also partnering with designer, Alexander John to release a new collaborative sneaker celebrating mixtape culture this summer. More details will be shared in the weeks ahead. Fans can also expect an exciting lineup of additional PUMA x Roc Nation Label activations to roll out in the
coming weeks in celebration of the launch.

Watch the exclusive Mixtape trailer featuring roundtable first looks, behind-the-scenes takes from the recording studio and content series previews
HERE.

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Artist To Watch

Kerstin And Her Path To Solo Stardom Revealed Through “So Deep”

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Kerstin, an emerging artist in the R&B landscape, is captivating audiences with her latest single, “So Deep“. Known for her soulful voice and compelling songwriting, Kerstin is carving out a unique space in the music industry. Her new release marks an exciting chapter in her career, showcasing her talent in both vocal performance and dance.

Who is Kerstin?

For those unfamiliar with Kerstin, she is an artist whose roots are deeply embedded in music. Having spent her entire life on stage, she brings a wealth of experience and passion to her craft. She describes the studio as her “safe place,” where she can fully immerse herself in the creative process. This dedication is evident in every note she sings and every lyric she writes.

“So Deep” is more than just her latest single. In fact, it’s a glimpse into Kerstin’s creative world. She has always been committed to letting her music speak for itself, but with this release, she is stepping out from behind the shadows. When asked why she decided to show more of herself, she explained, “I really just wanted to focus on the music. Releasing music as a writer is important to me“.

The Visual Experience of “So Deep”

The official music video for “So Deep” is as mesmerizing as the record itself. It offers fans a preview of what to expect from Kerstin’s upcoming project, set to release sometime in summer 2024. The official visuals highlight her skills as both a vocalist and a dancer, presenting a bold and confident image that resonates with viewers.

Nonetheless, in her recent video for “So Deep,” Kerstin makes a powerful statement. The visuals are breathtaking, showcasing her talent and confidence as a solo artist. She had fun shooting the video, and this joy is palpable. The video provides a sneak peek into her forthcoming project and signals her intention to make a lasting impact on the R&B scene.

The Journey from Untitled to “So Deep”

Kerstin’s second project, Untitled, featured a moody green cover with a mysterious silhouette. Fans were enthralled by the medley of songs, drawn in by the allure of the unknown artist behind the music. Then, she had her single “Eyes” which served as a standout track, captivating listeners and leaving them yearning for more. With “So Deep,” Kerstin steps out of the shadows, revealing more of herself and her artistry.

With that being said, Kerstin’s dedication to her music is unwavering. She has been honing her skills for years, and her efforts are evident in her polished performances and heartfelt lyrics. Her ability to express emotion through her music is a testament to her talent and hard work. For now, get familiar with the trailblazing talent! Don’t miss out on the chance to witness the rise of an R&B sensation. Press play on her most recently released visuals and step into “So Deep”.

CONNECT WITH KERSTIN ON SOCIAL MEDIA:

Instagram | Apple Music | Spotify | YouTube

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Artist To Watch

Fat Trel & Millyz Drops “Airplane Mode”

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DMV titan Fat Trel goes on “Airplane Mode” with help from Beantown barsmith Millyz. Accompanied by a matching music video, the Kidd Slopes produced collaboration from the east coast emcees follows Trel’s previous releases “Right Or Wrong” featuring Kash Doll’s husband Tracy T and Sada Baby assisted single “Steppa.” Serving as the latest leak from his forthcoming album ‘Boosa’s Keeper,’ expected to be released towards the end of the Summer, the HD-clip finds the pair trading verses about everything from loyalty to downside of fame.

Fat Trel has nurtured and grown his organic storytelling ability with creative word play and pulverizing flow. Taking a raw approach to music, some would say as graphic and grimy as the streets of DC, but equally memorable and captivating nonetheless. He holds no punches and tells each story with such relativity they appear verbatim, in a matter of fact nature, that illustrates he is genuinely home grown and not caught up in the idea of being from the streets.

Martrel Reeves PKA Fat Trel was a child far more ambitious and cognizant of his surroundings than the norm. At age seven, he professed ambitions to be a rapper, while peers delivered the proverbial “I have a Dream” Speech about aspirations to be nurses, doctors, lawyers, and fire fighters. As peers sat excited by the endless possibilities of the future, Fat Trel sat perplexed by the harsh realities of DC; the place he called home. Fat Trel exited high school at age 15, caught up in the lure and necessity of street life; a road more traveled when the have-nots impose an immediate call to action. Unconvinced high school education would support his family or cultivate his ambitions, Fat Trel hit the ground running in pursuit of being an emcee and has not stopped running since.

Press play on the Nick Sheehan directed visual for “Airplane Mode” and stream the official audio on your DSP of choice below via ONErpm.

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Artist To Watch

Harlem’s Rising Star EB Sarr Unveils Captivating Debut Single and Short Film “Bitter Escape”

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EB Sarr

Meet dynamic new artist EB Sarr (@ebsarr). Hailing from the vibrant streets of Harlem, New York, he’s truly a multifaceted creative that understands how to get deeply personal with his audience. He just released his debut single and short film for “bitter escape.” Out now, stream here.

“Bitter Escape” is a funky, upbeat track that showcases EB’s skills as an artist who doesn’t fit in one box. On the making of this track, EB revealed that “The song reflects a relentless chase and the ways we try to escape it.” He continues by adding that it’s a song that “Everyone can relate to” on their pursuit of love, success, or other goals,” and various types of coping mechanisms, both healthy and unhealthy, amidst the chaos.

EB’s authenticity shines through not only in his music but also in his artist name, which is simply his real name shortened. “EB being short for Ebrahima. It’s true, it’s authentic,” he affirms. “I aim to honor my parents’ legacy through my craft and ensure my family name resonates for generations.”

Describing his sound to first-time listeners, EB promises the unexpected with a touch of funk. “Though I’m inspired and a product of so many things, expect me to bring on the funk,” he asserts.

With influences ranging from Michael Jackson to The Weeknd, EB Sarr is poised to make a lasting mark on the music industry. “I want to be the best, I want to do my best, I want to make an impact, and I want to do it with joy,” he declares.

As for what’s next, EB hints at more music and ideas coming to life, promising a new and distinct sound from Harlem’s newest pop sensation. “Expect flowerland. Expect EB Sarr,” he teases.

In closing, EB leaves fans with a simple yet powerful message: “Welcome to flowerland.”

For more updates and to connect with EB Sarr, follow him on social media:

Stream the new single HERE and watch the visual HERE

About EB Sarr:

EB Sarr, a visionary artist hailing from the vibrant streets of Harlem, New York, embodies a fusion of eclectic sounds and captivating visuals that transcend traditional confines. With a musical palette influenced by generations and genres, EB introduces a refreshing perspective to the realm of pop music. His journey through the industry promises an unforgettable experience, as he seamlessly blends elements of funk, soul, and contemporary pop into a unique sonic tapestry. 

EB’s artistry extends beyond the auditory realm, as his visually striking aesthetics complement his music, creating a holistic sensory experience for his audience. With each release, EB Sarr invites listeners into his vibrant world, inviting them to explore the depths of his creativity and imagination. As he continues to push the boundaries of artistic expression, EB Sarr emerges as a beacon of innovation in the ever-evolving landscape of music.

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