Artist To Watch
RISING ARTIST LÉA THE LEOX TEAMS UP WITH GENIUS DISTRO TO RELEASE DEBUT
EP, PURPOSE, AVAILABLE NOW IN DOLBY ATMOS
Brockton, MA born, LA-based genre-defying artist LÉA (“Lay-Uh”) THE LEOX (23 years
old) joined forces with Genius Distro to release her highly anticipated debut EP, PURPOSE in
Dolby Atmos®. PURPOSE is now streaming via Genius Distro on all streaming platforms, and
available in Dolby Atmos on Apple Music, TIDAL, and Amazon Music.
On PURPOSE, LÉA states: “What started as thoughts in my diary, blossomed into the
PURPOSE EP. After reflecting and healing, I am so proud to present this body of work to the
world. I hope that everyone who hears this is reminded that they are valuable and cherished.”
Produced and mixed by ObieIII in Dolby Atmos, PURPOSE combines elements of R&B, Folk
and Pop, bringing true artistry back to the forefront. Throughout the project, LÉA’s silky tone and
luscious harmonies are reminiscent of Yebba and Moses Sumney while her diverse catalog
brings to mind Kehlani and Lucky Day.
Using real-life experiences as her inspiration, LÉA’s lyrics touch on the duality of the human and spiritual experience– making her vulnerable yet empowering, transient yet passionate. As a queer woman of color, LÉA owns her identity and sexuality, masterfully producing fresh takes on everyday themes.
“LÉA THE LEOX is an artist that has impressed us since the beginning of her music journey and
we feel like people will connect with her music, voice, and songwriting,” said Kayvan Daragheh,
Director of A&R at Genius Distro, “We’re excited to be a part of the journey and release of
Purpose.”
On Monday, May 15, 2023, music industry professionals and fans gathered at the Dolby
Screening Room in Los Angeles to have an exclusive first listen of PURPOSE in Dolby Atmos.
Attendees also enjoyed a mesmerizing live performance of “Purpose” and “When You’re Lonely”
by LÉA and ObieIII.
When enjoyed in Dolby Atmos, PURPOSE delivers an incredible immersive listening experience
for fans that deepens their connection with LÉA and her music. Dolby Atmos is an immersive
audio experience transforming how music is created and enjoyed. Dolby Atmos takes listeners
inside the music to reveal details with unparalleled clarity and depth. Whether it’s hearing the
layers of instruments move all around, catching the subtle breath a singer takes between lyrics,
or being enveloped in a wave of melodies, nothing compares to hearing music in Dolby Atmos.
LÉA’s latest single “Purpose,” title track of her EP, has garnered attention across press and
DSPs, including MTV’s Bop Shop, Spotify’s “Fresh Finds R&B,” and it peaked as #3 on
Audiomack, while the visualizer for her previous release, “When You’re Lonely,” offered the
perfect glimpse into the introspective world of the EP.
As one of the participants of Dolby’s Dolby Atmos Accelerator program, LÉA made waves at SXSW this year as a performer at Dolby House. LÉA also created additional buzz after her live performances at Highland Park Bowl, Culver Hotel LA, Adults Only LA, Kiss Kiss Bang Bang, Viper Room, Drom NYC,
The Rookery Chicago, and more.
After a long journey of self-discovery, LÉA is finally embracing her LEOX energy and is on track
to be the artist she was destined to be. Stay tuned for more from this rising star.
Check it out here!
Artist To Watch
Star2 x Sprite Drops “One Of A Kind”
Step into the cinematic world of “One Of A Kind”, a gripping secret agent story brought to life by pop-rap innovator Star2 and Thai superstar SPRITE.The music video follows SPRITE and Star2 as they take on the roles of stealthy operatives hired by a rich businessman to free his kidnapped daughter from shadowy captors. Dressed in tactical ninja attire that fuses street style with spycraft, they engage in a high stakes mission to track down their targets and bring the daughter to safety. Their daring escape unfolds on a longboat gliding through Bangkok’s iconic Chao Phraya River. SPRITE displays his rap talent and rapid-fire lyrics. Star2 complements him with his emotional delivery and trademark melodic style. Beyond the action packed visuals, their collaboration weaves a poignant narrative that reflects on shared struggles with poverty, early age responsibilities, and the challenges of rising to fame.
Star2, a fan of SPRITE, reached out to collaborate after releasing a single with Luh Kel called “I Wanna Get F’d Up” – coincidentally, SPRITE’s favorite artist since Luh Kel’s hit song “Wrong” – leading to an introduction and, as fate would have it, a collaboration in Thailand where the trio filmed “Where Would You Go?” (out on January 17, 2025), while Star2 and SPRITE also created “One of a Kind”.
Artist To Watch
Lil MC Lets Loose As A Lyrical Powerhouse Of Bilingual Flow On New Album ‘Flex Máquina’
Lil MC, the Latina powerhouse popping out of the Bay Area is back with Flex Máquina, a 15-track album that redefines genre boundaries. Known for her fierce lyrical dexterity and smooth bilingual flow, Lil MC’s latest project solidifies her place as a cultural force in the industry. Seamlessly transitioning between English and Spanish, she brings a vibrant energy to her art that few can match.
With standout singles like “CumBack” featuring Hd of Beardface, “They Don’t Need Me,” and “Tormenta” with ZZay and Zenaloa, Flex Máquina is a musical journey through beats, stories, and emotions that resonate with hip-hop heads and new listeners alike. Opening up October strong, Lil MC’s highly anticipated album arrives as a statement, an expression of resilience, and a testament to her indelible impact on hip-hop.
Emerging from Oakland’s dynamic rap battle circuit, Lil MC quickly carved out her space as one of the underground scene’s most prominent voices. Her commanding stage presence and quick-witted verses have set her apart, earning her spots alongside icons like Jacquees, Too Short, and E-40. Fans who have witnessed her ceiling-shattering career, have experienced an artist who is both authentic and unapologetic.
Lil MC is not only a top-tier lyricist but also a trailblazer in production, standing among the 3% of female music producers globally. Since 2018, her beats have enhanced her artistic reach, adding a self-produced edge that amplifies her impact. Her commitment to hip-hop goes beyond the studio; she’s a passionate advocate for education and empowerment. Through her Women’s Empowerment Hip Hop curriculum at the Oakland-based nonprofit Hip Hop For Change, Lil MC is inspiring the next generation, teaching kids to create beats with block coding, sparking creativity and confidence in young artists.
As an internationally recognized Cultural Ambassador of Hip Hop for the U.S. Embassy, Lil MC promotes Bay Area artists while advocating for women’s empowerment in music. In 2020, she founded Queens of the Underground, a platform uplifting women’s voices in the industry, and her role as a voting member of the Bay Area Recording Academy chapter highlights her deep commitment to the art.
From video game features to Billboard placements, Lil MC’s influence reaches far and wide. Now’s the time to dive into her latest lyrical offering, Flex Máquina. In doing so, immerse yourself into her world. With every beat and bar, Lil MC inspires, uplifts, and pushes the culture forward. Press play, and let Lil MC take you on a bicultural sonic journey that’s as powerful as it is personal.
CONNECT WITH LIL MC ON SOCIAL MEDIA:
Instagram | Facebook | Apple Music | Spotify | YouTube | Website
Artist To Watch
Will Power 912 And Slim Jxmmi Join Forces For A Heartfelt Tribute To Hardworking Women With “Love That For You”
Will Power 912 and Slim Jxmmi (one half of the hip-hop duo Rae Sremmurd) are making waves with their latest single, “Love That For You”. This powerful record, produced by Icin On Da Kake, is a celebration of women’s resilience, strength, and relentless drive, especially honoring Black women who work tirelessly for the recognition they deserve. Coming on the heels of their recent release “Fine Sh*t Ratchet,” the duo wanted to create a track that acknowledges the countless women who hustle every day to achieve their dreams and provide for their loved ones, often without support or acknowledgment.
The inspiration behind “Love That For You” is simple yet profound: it’s a love letter to women everywhere, a reminder that their hard work isn’t going unnoticed. Will Power 912 shares, “Like I said at the end of the verse, ‘I love that for you, just hadda remind her.’ A lot of women are doing all the work—holding down the household, taking care of kids by themselves, becoming first-time homeowners, funding their lifestyle, closing deals—and they don’t get acknowledged. We just wanted to take the time to acknowledge them with this song and let them know we love that for them, we love what you’re doing, and we love watching youget results!”
Will Power 912, hailing from Statesboro, Georgia, carries a unique perspective into his music. Motivated by his former coach, Sherman White, he found a sense of purpose in channeling his personal willpower into his craft, which led to his artist name, Will Power 912. As both a songwriter and emerging artist, Will Power 912 is dedicated to giving a voice to those who feel overlooked, offering inspiration to those who may not have role models who look like them or represent their struggles.
Beyond this tribute, Will Power 912 and Slim Jxmmi have ambitious plans in store! In fact, they’re working on a collaborative album set to feature some of today’s most celebrated artists and producers, promising a fusion of talent and fresh sounds that will resonate with fans around the globe. Nonetheless, “Love That For You” is now available for streaming on your preferred streaming platform—don’t miss this genuine tributeto the incredible women shaping our world.
CONNECT WITH WILL POWER 912 ON SOCIAL MEDIA:
INSTAGRAM | X | TIKTOK | APPLE MUSIC | SPOTIFY | YOUTUBE
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