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Pi’erre Bourne Makes the Uber Jump in “DJ In The Car” Video

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GRAMMY® Award Winning Producer / Rapper, and SossHouse CEO, Pi’erre Bourne returns today with “DJ In The Car,” his first new music video of 2023. A danceable highlight from his 2022 album Good Movie, available now HERE, “DJ In The Car” showcases Bourne’s melodic mastery as he tauntingly sings about how his ex can’t help but love his music: “Her favorite song, she hate I made it, yeah/She told her best friend, ‘Please don’t play this.'”

Directed by Latemilk, the new video takes inspiration from Pi’erre’s high-flying lifestyle. The newly-announced Coachella 2023 performer takes a trip in his souped-up foreign and performs in front of speaker stacks taller than an apartment building, while a group of young women “get it right” in an Uber at the end of the night. By the end of the video, the entire city vibrates to the sounds of Pi’erre’s candy-colored synths and effortlessly funky 808s.

Watch “DJ In The Car” HERE
“DJ In The Car” is one of many highlights on Good Movie that show how Pi’erre has evolved as a producer. Songs like “What I Gotta Do” and “Where You Going”–which arrives with a video live at 12pm ET/9am PT on Pi’erre’s YouTube channel–incorporate elements of Jersey/Philly club music into his atmospheric trap sound, while kinetic songs like “Moving Too Fast” ft. Young Nudy and “SossHouse Party” are natural next steps for his candy-coated signature sound. Simple and emphatic, words spill out of the rapper effortlessly–on “Kingdom Hall,” he stacks outlandish metaphor after outlandish metaphor, intoning “Shakes-pi’erre, Romeo & Juliet/She may die for the kid.”  Featuring an additional guest spot from Don Toliver on “Psane,” Good Movie is available everywhere via SossHouse/Interscope Records.

The crowning salvo in a productive 2022, Good Movie follows the release of Pi’erre’s latest collaborative project with legendary artist Juicy J titled, Space Age Pimpin. The project received critical acclaim from PitchforkThe FaderStereogumComplexHypebeastUPROXXPaste Magazine, and many more. Listen HERE. In 2021, he released Yo!88, a joint project from the Grammy® winner and fellow production legend TM88. On tracks like “Block Boy,” their fusion is rendered to its fullest effect as Bourne provides the infectious song structure and TM88 laces him with video game synths that make big balling sound like an adventure. Pi’erre Bourne has established himself as one of rap’s most inventive producers, and he flashed his behind-the-boards prowess once again with his production on EA Monster, the critically acclaimed album by Young Nudy, including on highlights “Kit Kat” and “No Chaser.”

As well as crafting beats for the likes of Playboi Carti, Lil Uzi Vert, and more, he also dropped acclaimed solo projects The Life of Pi’erre 4 and The Life of Pi’erre 5, which was hailed as one of the “Best Albums of 2021” by NPR, Complex, Rolling Stone, and XXL. In addition to releasing music, Pi’erre is the founder and CEO of his own SossHouse imprint – home to artists like Chavo and Sharc. His momentum keeps building as he levels up as a songwriter, and Good Movie is another high-water mark.

Stay tuned for much, much more from the superstar polymath as 2023 moves along, including his first-ever performance at Coachella.

Watch “DJ In The Car” here!

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MUMU FRESH Releases “MY WHY”

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Grammy-nominated Washington, D.C.-based singer/songwriter/emcee Mumu Fresh presents her new single “My Why”. Produced by Carvin Haggins and Johhny Smith, “My Why” will appear on The Healing, Mumu’s forthcoming album which will also feature contributions from DJ Jazzy Jeff, Nile Hargrove, 14KT, Daniel Crawford, Vidal Davis, DJ Dummy and more. Mumu has collaborated with Lil Wayne & Tech N9ne (stream “Too Good”), Busta Rhymes, Salaam Remi & Black Thought of The Roots (watch the music video for “No Peace”) and Common (watch Mumu Fresh and Common perform “I Used To Love H.E.R.” live) and Tobi Nwigwe (watch the music video for “Tundah Fiyah”). Mumu has performed on two separate NPR Tiny Desk concerts (watch Mumu Fresh featuring Black Thought of The Roots & DJ Dummy on NPR’s Tiny Desk) and has performed worldwide at events like the Essence Music Festival, Montreux Switzerland’s Jazz Festival and Dubai’s Sole Fest DBX. “State of Emergency” marks another chapter in a career of self-described “art activism” for the Baltimore native who has performed and given lectures within the US prison system, The Congressional Black Caucus, I.M.A.N. Central in Chicago & Atlanta, The W. K. Kellogg Foundation, Ford Foundation and The Indigenous People’s Movement. Mumu is co-creator of the Recording Academy’s “Best Song For Social Change” trustee award which went live in 2023 at the 66th GRAMMY awards show and was presented by The First Lady, Jill Biden. The winner of Indigenous Music, Washington Area Music (WAMMIE) and Urban World Music Video awards, Mumu has served as Musical and Cultural Ambassador for the US State Department, Ambassador of The Black Music Collective and is a former elected governor of the DC chapter of The Recording Academy. Mumu describes “My Why” as “a tribute to that person(s), place, or thing in your life that is your “WHY”. Your reason not to give up. Your reason to keep trying and to push a little harder than you thought you could. You why reminds you of what you’re made of and brings out the best in you.” The Healing drops April 19.

Check it out below!

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JimEMacLive & Ralo the Pimp Release “Choose ℗”

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In the realm of Hip Hop music emerging stars we have JimEMacLive and Ralo tha Pimp. JimEMacLive links up with Ralo tha Pimp to release the smash single “Choose”. ℗Hip-hop has long been rooted in authenticity, and it’s hard to find someone who puts his sweat & tears into the genre like JimEMacLIVE. Growing up on the streets of Indianapolis, crime & violence were prevalent right outside his door, however, a younger version of himself found solace inside with his mother. Helping her clean the house to the sounds of Al Hudson, and discovering music from the likes of E40 & 2 Pac helped shape his musical taste from an early age. When he decided to start crafting his own sound during his teenage years, while the skillset was unpolished, his unwavering determination & versatility were as present as ever. When darkness surrounds his city, JimEMacLIVE wants to be that ray of light piercing through the veil. “This is my therapy. Love, gratitude, determination; you can overcome any & all obstacles that come before you as long as you believe.” Make sure you listen to JimEMacLive feat. Ralo tha Pimp “Choose” ℗ on all digital platforms.

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Goldenboy Countup Is Out For “That Chicken”

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Continuing his Love Golden 3 campaign, Florida’s Goldenboy Countup follows up promo visuals “For Life” and “In The Mix” featuring Laniyah Westt with the music video for “That Chicken.” The small screen interpretation for the fan-favorite standout finds the chicken man true to form rapping braggadocious bars into the camera while flexing iced-out jewelry and designer drip.

Goldenboy Countup hails from Deland, a small town between Sunshine State cities Daytona Beach and Orlando. He’s most known for his raspy whisper flow and unrivaled work ethic which has garnered attention from fellow Hip-Hop artists Rod Wave, Money Man, and No Cap. Throughout his nearly five-year-long music career, Countup has sold out venues in most of the Southeastern region including Georgia, The Carolinas, and Virginia.

Watch the DJ Swift-shot HD clip for “That Chicken” and stream Love Golden 3 as a whole on your DSP of choice below via Fly Chicken Family/ONErpm.

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