Looking out at the world through his tightly-drawn hoodie, $NOT finds little reason to be impressed. Returning to the world of mortals with an invitation to his trippy musical universe, $NOT shares “Easter Pink” via 300 Entertainment. Over shimmering, psychedelic guitar riffs and bold, thumping bass, $NOT sermonizes about cars, killers, loneliness, Nikes, and more in his steadfast, sinister delivery: “I got hella money but it don’t mean nothing/Cause what’s happiness if my brain can’t function/My mental’s all trapped and I can’t feel nothing, I’m running.”

“Easter Pink” arrives as $NOT nears the halfway point of his 33-date “Get Busy Or Die Tour.” With support from Night Lovell, Eem Triplin, and DC The Don, the “Get Busy Or Die Tour” kicked off on May 4th in Orlando, FL, made its way up the West Coast earlier this week, and stops in NYC on June 15th before wrapping up on June 22nd in Nashville, TN. 

The new single marks $NOT’s first solo release of 2023, arriving after a banner year in 2022 that helped catapult the New York native’s catalog to over 2 billion total streams. Last February, $NOT shared his project Ethereal, with creative direction by AWGE and appearances from A$AP Rocky, Trippie Redd, Joey Bada$$, Juicy J. The AWGE-directed video for the single “Doja” ft. A$AP Rocky reached YouTube’s trending chart after the audio generated over 10 million combined streams in its first week of release. Powered by a memorable hook that caught the attention of Doja Cat herself, “Doja” premiered at #87 on the Billboard Hot 100, becoming $NOT’s first Hot 100 hit as a lead artist.

With the “Get Busy Or Die Tour” fully underway, plenty of music to come, and two billion streams in the bank, keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

Stream “Easter Pink” here!