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MOËT & CHANDON, THE OFFICIAL CHAMPAGNE OF THE NBA, TAPS ICONIC STREETWEAR DESIGNER
DON C FOR LIMITED-EDITION COLLABORATION

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Moët & Chandon announced today its collaboration with renowned streetwear
designer Don C, featuring champagne bottles and an NBA-inspired hoodie imagined with the fashion forward NBA fan in mind. The storied French champagne House and Just Don founder are debuting the Moët & Chandon and NBA Collection by Just Don to fuse the culture of the NBA with the vibrant energy and heritage of the Maison, inspiring champagne-enthusiasts and basketball-lovers alike to celebrate a season of extraordinary moments.

As an echo of Moët & Chandon’s partnership as the Official Champagne of the NBA, the House is thrilled
to work with Don C, a cultural connector in his own right, to offer a fresh perspective on the design of the
brand’s iconic Impérial Brut and Nectar Impérial Rosé offerings. A longtime friend of the House, Moët &
Chandon tapped Don to cultivate the natural synergy between his artistic vision and the culture of both
brands.

“The fusion of sports and luxury is here now, and it’s here to stay. Collaborations like this will keep this
intersection of culture, luxury and sports, at the forefront of people’s minds, and I am excited to bring
together two worlds that mean so much to me, personally,” says Don C, Just Don Founder and Creative
Strategy & Design Advisor, Chicago Bulls. “As seen through their partnership with the NBA, Moët &
Chandon paints the picture of cultural relevance, while maintaining their luxury and centuries-old
heritage.”

Available exclusively in the United States, the limited-edition Moët & Chandon and NBA Collection by Just
Don draws inspiration from the heritage of Moët & Chandon blended with Don’s favorite sport: basketball.

The fashion savant’s keen eye for design is evident in the seamless integration of the two worlds, with an
attention to detail that fashion lovers and fans of Don have come to know as a mark of his work.
The collection, inspired by the game of basketball itself, infuses NBA marks that evoke a fun and whimsical feel while reflecting the quality of the Moët & Chandon brand, as well as logos from eight NBA teams including the Los Angeles Lakers, New Orleans Pelicans, Memphis Grizzlies, Miami Heat, Oklahoma
Thunder, Dallas Mavericks, Charlotte Hornets and the Milwaukee Bucks. The collaboration can be
collected, displayed, worn and enjoyed at the many occasions, big and small, that are meant to be
celebrated.

“We are thrilled to partner with our longtime friend of the House, Don C, giving him carte blanche to
revamp the design of two of our most coveted champagne bottles,” says Anne-Sophie Stock, Vice
President of Moët & Chandon. “Aligning with our brand identity, this collection of limited-edition Impérial
Brut, Nectar Impérial Rosé and customized hoodie brings to life the worlds of luxury and sport. Through
this collaboration, we encourage celebration around the extraordinary moments in life: from the big
championships to smaller life victories, and everything in between.”

The limited-edition bottle of Moët Impérial, adorned in an all-black finish with NBA team logos, is filled
with the House’s flagship champagne, defined by a bright fruitiness, seductive palate and elegant
maturity, all distinctive characteristics of Moët & Chandon’s blends. Its assemblage is designed to mirror
the richness and diversity of the Champagne region’s vineyards, structured with a slight dominance of
Pinot Noir, textured by Meunier and enhanced by the freshness of Chardonnay. The limited-edition Moët
Impérial bottle has a suggested retail price of $52 USD.

The bottle of Nectar Impérial Rosé, featuring team logos while left clear to allow the deep pink and copper color of the champagne to shine through, is filled with the most radiant and voluptuous expression of the Moët & Chandon styles. A champagne of choice for lovers of demi-secs, this wine pleases the senses with its refined and sophisticated richness, and distinguishes itself by its extravagant fruitiness, density on the palate and crisp finish, which surprises and delights. The limited-edition Nectar Impérial Rosé bottle has a suggested retail price of $60 USD.

To complete the capsule collection, Don C created a limited-edition hoodie that melds the luxury and
heritage of the Champagne house with an edgy, modern flare, crafted with intricate details, ideal for
celebrating your favorite teams during the 2023 NBA season and beyond.

The collaboration bottles in the Moët & Chandon and NBA Collection by Just Don will be available in
limited offerings beginning May 8 on OurCellar.com and at select locations nationwide. The hoodies will
be packaged with the bottles exclusively on OurCellar.com available beginning May 16 for $480 for the
set, while supplies last. A limited number of the hoodies will be available for purchase individually at the
Just Don store in Chicago.

For additional details please visit Moet.com

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Artist To Watch

Jursula’s Journey to ‘I’m Running Away’ – A Transformative Rendition of Kanye West’s ‘Runaway’

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In the realm of music, inspiration often strikes in the most unexpected places, weaving a narrative that resonates deeply with both the artist and their audience. For Jursula, the journey to creating “I’m Running Away,” a reimagined rendition of Kanye West’s “Runaway,” was nothing short of transformative, fueled by a series of serendipitous encounters and personal revelations.

 The genesis of “I’m Running Away” can be traced back to a chance encounter at an airport, where Jursula found herself drawn to the haunting melody of a piano rendition of Kanye West’s iconic track. As she approached the musician, little did she know that this moment would mark the beginning of a profound musical odyssey.

 “I first consciously heard it on my way from Africa to LA,” Jursula recalls, reflecting on the pivotal moment that sparked her creative journey. “Someone was keying it into a piano at the Airport in New Jersey as I was going to get to my flight. I stopped to ask him what he was playing, and he told me it was a Kanye West song.”

 For Jursula, who had always admired Kanye’s artistry, hearing the reimagined rendition of “Runaway” was nothing short of revelatory. “I thought Kanye was an out-of-this-world genius before, but this song instantly made me see him on a whole new untouchable God level as he claims to be,” she shares, highlighting the profound impact of the music on her perception of the artist.

 However, the journey from Africa to America took an unexpected turn when Jursula was informed that her flight was bound for the Dominican Republic instead of her intended destination, LAX. Despite the setback, she found solace in the vibrant atmosphere of the airport, indulging in the simple pleasures of a classic American burger amid the chaos of travel.

 It was amidst this backdrop of uncertainty and introspection that Jursula found herself drawn to the familiar strains of Kanye’s “Runaway,” echoing through the corridors of the airport. “Something in me just knew, it was something raw,” she recalls, recounting the moment she decided to freestyle over the instrumental, capturing the raw emotions of her journey in a spontaneous burst of creativity.

 As she poured her heart out in the impromptu freestyle, Jursula found herself grappling with a tumultuous mix of emotions, from the pain of a broken relationship to the exhilaration of embarking on a new chapter in her life. “I was crying both of sadness and joy during the freestyle to the point I didn’t even know what I was saying anymore,” she admits, reflecting on the cathartic release of expression.

 For Jursula, “I’m Running Away” became more than just a song; it was a testament to resilience, empowerment, and self-discovery. “It was such a release song for me. I felt ascended, empowered, and free to not needing anyone,” she shares, embracing her newfound independence with unwavering determination.

 As she continues to navigate the complexities of the music industry, Jursula remains steadfast in her commitment to authenticity and self-expression. “I want to do crazy things like Michael Jackson did, go to India to learn balance, yoga for performances,” she reveals, highlighting her insatiable hunger for growth and exploration.

 With “I’m Running Away,” Jursula invites listeners into a world of vulnerability and strength, where every note serves as a testament to the transformative power of music. As she blazes a trail of her own, Jursula’s journey is a reminder that inspiration can be found in the most unexpected places, shaping the course of our lives in ways we never imagined possible.

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Artist To Watch

BraveSoull Arrives With An AfroBeats Fusion “Hate Me Now”

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In the colorful and ever-changing world of Afrobeats, a genre-hopping artist emerges with a single that not only captures the essence of the movement but also reinvents it, offering listeners a musical experience that knows no boundaries. BraveSoull and his resonating new release, “Hate Me Now,” brings tradition and innovation together.

Unveiling the Artistry of “Hate Me Now”

Since “Hate Me Now” made its seismic arrival, the effects are still being felt. The record, which is accompanied by a visually stunning music video, has shed new light on the season, infusing the scene with a dynamic blend of Afro rhythms and powerful, trap-inspired sounds that are nothing short of captivating.

BraveSoull, the trailblazing artist behind this amazing audio, is no stranger to the spotlight. His earlier works were defined by an unwavering creative vision, and “Hate Me Now” builds on that tradition with an extra layer of grit and glory. It displays the artist’s artistic development and capacity to both celebrate and transcend the genre he represents.

The Fusion of Past and Present

At its core, “Hate Me Now” is a modern take on Nas’ legendary hit of the same name, a 90s Hip-Hop track that features Puff Daddy which resonated deeply with a generation and is now given fresh life in a universe of Afrobeats by BraveSoull. This blend of past and present is more than just an homage; it is a revamping that pays homage to its origins while boldly venturing into unexplored territory.

In fact, the trendy track’s throbbing tempo, underlined by hard-hitting percussion and complex instrumental layers, sets the setting for BraveSoull’s lyrical talent. His delivery is nothing short of powerful, with words that pierce the air like a hot blade, delivering a message of strength and resistance. The song, which is both powerfully raw and precisely composed, addresses individuals who have been doubted and bruised by life’s storms, resonating with universal themes of empowerment and self-belief.

For a new generation looking for a voice that expresses their struggles and goals, BraveSoull stands up to the plate with a signature sound all of his own. His refusal to compromise, unwavering pursuit of authenticity, and dedication to his craft are evident in every note, making “Hate Me Now” an essential addition to any playlist.

In an age when mass production and commercial formulas frequently eclipse the essence of art, BraveSoull’s solid spirit is a breath of fresh air. His music serves as a reminder that, beyond the layers of production and performance, a song’s heartbeat is its soul, and “Hate Me Now” has plenty of it. For now, get familiar with this trailblazing talent here at 4Sho Magazine! Lastly, let us know your thoughts in the comments!

CONNECT WITH BRAVESOULL ON SOCIAL MEDIA:

INSTAGRAM | APPLE MUSIC | SPOTIFY | YOUTUBE

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Artist To Watch

OnlyJahmez Heads To SXSW

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OnlyJahmez is on the rise in the music scene, and he’s not slowing down anytime soon. His hit “Thug” has been catching ears and eyes, racking up over 143k views on YouTube. That’s a clear sign his sound is resonating with people, marking a high point in his journey this year.

But the excitement doesn’t stop there. OnlyJahmez is gearing up for something huge – he’s heading down to Austin, Texas, for the South by Southwest (SXSW) festival. This event is a big deal in the music world, a melting pot of music, film, and interactive media where artists from all corners come to showcase their talents.

SXSW 2024 is buzzing with anticipation, set to feature more than 350 artists, including OnlyJahmez. Being part of this lineup is a testament to his rising star, offering him an incredible platform to share his music with new audiences and connect with other artists and industry pros.

OnlyJahmez’s journey to SXSW and the success of “Thug” highlights a pivotal moment in his career. It’s about more than just music; it’s about making an impact, telling stories that people can connect with, and stepping into the spotlight on some of the biggest stages. As OnlyJahmez prepares to take on SXSW, fans and new listeners alike are in for a treat. It’s an opportunity for him to showcase his talent on a grand scale and for us to witness the ascent of a music star in the making.

Instagram – https://www.instagram.com/onlyjahmez/

TikTok – https://www.tiktok.com/@onlyjahmez_

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