Features

Meet Cauthen Vaughn: Entrepreneur, CEO, Manager + A&R

Published

2 years ago

September 1, 2022

Weasel

Meet Cauthen Vaughn: A multi-faceted entrepreneur, CEO, manager, A&R, who strives for the excellence, perseverance and love of his craft.

Born in Sacramento, California on November 5, 1979, Cauthen began pursuing a career in the entertainment and business arenas as early as his teen years. In pursuit of his dream and driven by passion for film, television and music — the Cali-native dedicates his life’s work to perfecting the culture.

Working with many leading contributors in the entertainment industry, Cauthen continues to surpass the goals he has set for himself. In addition to running his own management company and label, Cauthen continues to support the underprivileged through his volunteer and donation efforts.

After graduating high school, Cauthen relocated from the West-Coast to the South of the Country. Specifically to the ATL — to realize his ‘middle-school’ dream of attending Morehouse College (Atlanta, Georgia). While attending Morehouse College as a business major, he also nurtured his interests in acting, modeling, songwriting, and theatre.

Upon graduation, Cauthen immersed himself in both the fields of entertainment and corporate business. At that time, he wisely chose to remain in Atlanta to capitalize on the alumni network that naturally developed around him.

By 2016, Cauthen decided to relocate to the Big Apple. (NYC). That’s when he started his journey as an A&R, joining one of the major labels of the world, Universal Music Group (UMG). Just two years later, he worked with another powerhouse, Def Jam, fully transitioning to the A&R role.

To further expand his A&R services, Cauthen started his own management company in 2019, WeR1 Productions, located in Los Angeles. He was then named ‘Label Head‘ of 9th Insight Group, which was founded in 2021.

Vaughn is easily considered a household name within the industry thus far, and it’s simply just the beginning of what he has planned. Luckily, we recently got the chance to chop it up with Cauthen — for a dope, in-depth conversation.

We spoke on his time at UMG, his transition to Def Jam, and some of his inspirations. He also names a few of his favorite books, his thoughts on the industry today, and even gives some quick advice for up-and-coming artists.

Read about it all below and stay connected with Cauthen via social media: @cauthenvaughn.

You run your own management and label company — how did that come about?

“Management company came about first due to the need of creating an LLC for business purposes, as demand grew for my attention musically. The Label was created while working in the music business in NY. 9th Insight was created when I realized I was bringing to the table much more than just management for artists.”

How was the transition from growing up in Sunny California — to the down South of Atlanta?

“I loved it. Opposite side of the country, new culture, new people and new surroundings. I was unsure for a couple of hours once I first arrived but never had a doubt after.”

What made you decide to stay in Atlanta after graduation?

“Coming from Sacramento, CA to Atlanta, GA was a huge difference in my life. I grew to love Atlanta as my second home and had numerous benefits of staying instead of returning to Sacramento. Opportunities, relationships, and business are some of the reasons I decided to stay.”

How was your time at Universal Music Group as an A&R?

“Priceless. What I learned and was able to apply to my life can’t be described. Great times along with life lessons that helped mold me into the person I am today.”

In 2018, you then went from UMG to Def Jam — why the transition — and was it much different?

“The transition from UMG to Def Jam was more of a group transition. The team I was with transitioned as a whole and I couldn’t have been more excited about it. This was when Paul Rosenberg (Eminem’s manager) took the lead. Def Jam is arguably the greatest label in Hip Hop history and I was a part of that. The difference came from dealing with more people in different departments. The goals for me were the same.”

You’re very into reading. What are some of your favorite books?

“Well, I wouldn’t say very much. But I do enjoy reading something I learn from no matter what it is. Some of my favorites would be Originals by Adam Grant and Outliers by Malcom Gladwell.”

Who / what are some of your inspirations?

“I’ve been asked this question before and it’s hard for me to pinpoint one thing or person at a time because generally I’ve been inspired by many things around me and by people that have contributed something I was fond of. For example one of my first inspirations was Michael Jordan because of my love for basketball. So you can imagine from artist to activist, to the world as a whole how long that list really is.”

How do you like your role as an A&R?

“I’m naturally a A&R, meaning it’s a part of who I am. I’m an A&R in my management role and in my label. Fun fact, I was working with a reputable writer before I moved to NY and while we were working on a song, I would say things that made him stop and say you are a A&R. At the time I didn’t know what an A&R was so he had to explain it to me.”

What are your thoughts on the music business today?

“My thoughts on the music business today is to make the most of your situation as it relates to you. I’m not going to downplay the majors or uplift the indies and visa-versa .. because it all depends on what’s best for you and your situation. Music will continue to thrive and we will need to adapt around it.”

Before we go .. can you give some quick advice for an upcoming artist today?

“I would say try to stay true to yourself. If you can’t then you can’t because a lot of people copy others or take from others and apply it to themselves. I’ve seen that work for some, we all do it just don’t over do it. Keep your individuality as much as possible. And like Polow da Don once told me, “Make sure that s*** hot.”

Artist To Watch

Kerstin And Her Path To Solo Stardom Revealed Through “So Deep”

Published

3 days ago

July 23, 2024

Kalisha Perera

Kerstin, an emerging artist in the R&B landscape, is captivating audiences with her latest single, “So Deep“. Known for her soulful voice and compelling songwriting, Kerstin is carving out a unique space in the music industry. Her new release marks an exciting chapter in her career, showcasing her talent in both vocal performance and dance.

Who is Kerstin?

For those unfamiliar with Kerstin, she is an artist whose roots are deeply embedded in music. Having spent her entire life on stage, she brings a wealth of experience and passion to her craft. She describes the studio as her “safe place,” where she can fully immerse herself in the creative process. This dedication is evident in every note she sings and every lyric she writes.

“So Deep” is more than just her latest single. In fact, it’s a glimpse into Kerstin’s creative world. She has always been committed to letting her music speak for itself, but with this release, she is stepping out from behind the shadows. When asked why she decided to show more of herself, she explained, “I really just wanted to focus on the music. Releasing music as a writer is important to me“.

The Visual Experience of “So Deep”

The official music video for “So Deep” is as mesmerizing as the record itself. It offers fans a preview of what to expect from Kerstin’s upcoming project, set to release sometime in summer 2024. The official visuals highlight her skills as both a vocalist and a dancer, presenting a bold and confident image that resonates with viewers.

Nonetheless, in her recent video for “So Deep,” Kerstin makes a powerful statement. The visuals are breathtaking, showcasing her talent and confidence as a solo artist. She had fun shooting the video, and this joy is palpable. The video provides a sneak peek into her forthcoming project and signals her intention to make a lasting impact on the R&B scene.

The Journey from Untitled to “So Deep”

Kerstin’s second project, Untitled, featured a moody green cover with a mysterious silhouette. Fans were enthralled by the medley of songs, drawn in by the allure of the unknown artist behind the music. Then, she had her single “Eyes” which served as a standout track, captivating listeners and leaving them yearning for more. With “So Deep,” Kerstin steps out of the shadows, revealing more of herself and her artistry.

With that being said, Kerstin’s dedication to her music is unwavering. She has been honing her skills for years, and her efforts are evident in her polished performances and heartfelt lyrics. Her ability to express emotion through her music is a testament to her talent and hard work. For now, get familiar with the trailblazing talent! Don’t miss out on the chance to witness the rise of an R&B sensation. Press play on her most recently released visuals and step into “So Deep”.

CONNECT WITH KERSTIN ON SOCIAL MEDIA:

Instagram | Apple Music | Spotify | YouTube

Features

Bravesoull Releases New Video For Drill Drop “Back A Wraith”

Published

1 month ago

June 15, 2024

Kalisha Perera

Hailing from the concrete jungle and ever-evolving hip-hop scene of New York, Bravesoull is back with a brand new banger, “Back A Wraith“. Bravesoull’s hot new track not only stays true to the drill sound that has swarmed the industry as of late, but also carries a deep emotional undertone that pays homage to the artist’s journey and those he has lost along the way.

Staying True to the Drill Sound

Since its inception, Drill music has lured listeners in with its hypnotically boomin’ beats and infectious lyrics and Bravesoull brings these same yearned for sounds in his latest offering. Bravesoull has embraced this genre with open arms, infusing his unique style and energy into every track he releases. “Back A Wraith” is no exception. The song’s bouncy rhythm is designed to ignite a fire within listeners, making it impossible not to nod along or get up and move.

What sets “Back A Wraith” apart from other drill tracks is its emotional depth. Bravesoull takes this opportunity to pay homage to those he has lost, including his cousin TDot, the creator of the Woo Walk, a dance that has become synonymous with the drill movement. The song is laced with references to staying solid as one rises through the ranks, a powerful message for any and everyone navigating through their journey of life and career.

Infectious Rhythm and Powerful Lyrics

The track’s infectious rhythm is one of its standout features. The production is top-notch, featuring pulsating beats that grab your attention from the first note. Bravesoull’s dynamic style and delivery shine through, making “Back A Wraith” a track that transcends boundaries. His powerful lyrics resonate deeply, reflecting the struggles and triumphs that come with the pursuit of success.

The backdrop of “Back A Wraith” is a masterclass in production. The beats are meticulously crafted to create a hypnotic atmosphere that draws listeners in. Each element, from the bassline to the hi-hats, is perfectly balanced, allowing Bravesoull’s vocals to take center stage. The result is a track that is both sonically pleasing and emotionally impactful.

At its core, the new release is about resilience and loyalty. Bravesoull’s lyrics are raw and unfiltered, providing a glimpse into his world and the experiences that have shaped him. He speaks candidly about loss, perseverance, and the importance of staying true to oneself. It’s a message that resonates with anyone who has faced challenges and emerged stronger on the other side.

Bravesoull: A Dynamic Artist

Bravesoull is no stranger to the spotlight. Known for his dynamic style and delivery, he has consistently delivered music that captivates and inspires. His ability to blend hypnotic melodies with hard-hitting lyrics has set him apart in the crowded hip-hop landscape. With “Back A Wraith,” Bravesoull continues to prove that he is a force to be reckoned with.

For those who are passionate about music, especially the pulsating beats and raw lyricism of drill music, this release is a must-listen. With that being said, if you haven’t already, be sure to check out Bravesoull’s latest video for “Back A Wraith”. It’s a banger that promises to leave a lasting impression and solidify Bravesoull’s place in the halls of hip-hop greats.

CONNECT WITH BRAVESOULL ON SOCIAL MEDIA:

INSTAGRAM | APPLE MUSIC | SPOTIFY | YOUTUBE

Features

JORDI WINS RED BULL BATALLA SAN ANTONIO QUALIFIER AFTER AN ELECTRIFYING

Published

3 months ago

April 25, 2024

Weasel

FINAL ROUND BATTLE AGAINST FELLOW TEXAS MC CUBAN, BOTH ADVANCING TO THE NATIONAL FINAL IN MIAMI

This past weekend at San Antonio venue Paper Tiger, Jordi from Eagle Lake, Texas won the Red Bull Batalla San Antonio Qualifier, beating out 15 others to earn not only bragging rights, but automatic entry to compete at the National Final in Miami in October. Red Bull Batalla is the largest Spanish-language freestyle rap battle in the world, and this marks the 2nd time the26-year-old winner qualifies for the National Final.

As the first U.S. qualifier event of the 2024 season, over 1,100 fans rallied to support MCs from the local Texas region and beyond. In a thrilling final battle, Jordi squared up against local Texas MCCuban, igniting the crowd’s excitement to see which hometown freestyler would take the trophy. Though Jordi takes first place, Cuban will also advance to the National Final along with runners up Boss fromLA and Yenky One, a former World Final qualifier who resides in Utah. Houston rapper Bo Bundy closed out the event with a performance followed by Mexico’s Tornillo who serenaded the crowd with hits like “Morena,” “Un Die Todo Se Termina,” and a new unreleased track.

All eyes now shift to New York City where Red Bull Batalla will hold its first titled event in the Big Apple on July 13th with the second and final Red Bull Batalla U.S. qualifier event of the season. A new cast of 16 MCs will prove themselves for the ultimate prize – a chance to represent the U.S. on the world’s biggest stage for freestyle battle rap at the sold-out International Final at the WiZink Center in Madrid, Spain in November.

For photos and assets from the Red Bull Batalla San Antonio Qualifier visit Red Bull Content Pool. For fans looking to catch the action, the full event replay can be streamed across Red Bull Batalla social channels including Twitch tomorrow, April 23 at 4pm PT / 7pm ET.