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Jay Fizzle Has It His Way in “King Sh*t” Video

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Backed by an arsenal of inventive flows and a tireless hustle, Jay Fizzle is ready to snatch the crown in the Memphis scene and beyond. Returning to survey his kingdom in the latest video from his DonaFizzo (Deluxe) mixtape, Fizzle shares his Hugh Hefner-inspired visuals for the project highlight, “King Sh*t.” Over a bouncy instrumental marked by church organ melodies and skittering hi-hats, the track finds Fizzle reflect on the pros and cons in the life of a big stepper: “Balenci’ shoes hurt my toes, I make the b**** rub my feet/Swear I got h**s all over the world, yeah they treat me like a king.”

The video for “King Sh*t,” which arrives in the wake of the recent video for the PaperRoute Woo-featuring deluxe highlight “Bounce,” plays out like a slumber party at the Playboy Mansion, with Fizzle keeping his lingerie-clad company entertained in the house’s massive bedroom, kitchen, and even Fizzle’s white BMW convertible.

The new deluxe edition of DonaFizzo is an embellishment of Fizzle’s most accomplished project to date. Backed by cavernous trap beats by the likes of Bandplay and Sosa 808, the tape reverberates with Fizzle’s desire to follow in Dolph’s footsteps and take over the Dirty South. From the arcade villain-esque “Nike Check,” to the Mission: Impossible-esque bounce of “50 Freaky B*tches” ft. 21 Lil Harold, to the furiously flex-heavy “Nothing Into Something,” DonaFizzo hits harder than a bo-staff from start to finish. The tape is home to singles like the Memphis posse cut “Dust Town Livin” ft. Big Scarr & Big Moochie Grape and Standin On Top Of Sh*t,” a collaboration with Key Glock.

DonaFizzo (Deluxe) is the latest salvo in a busy year for Jay Fizzle and the rest of PRE. Fizzle kicked off the year with purpose, sharing “LLD,” a heartfelt tribute to his mentor Young Dolph. Adorned with lush harmonies and a star vocal turn from Ricco Barrino, “Long Live Dolph” finds Jay Fizzle baring his soul, the South Memphis native audibly emotional when he relays his gratitude to his mentor for teaching him everything he knows: “The way I talk, the way I walk, the way I act, the way I dress/The way I do my thing up in the booth, I learned it from the best.” With over 2 million views on YouTube, “LLD” is the opening track from Paper Route Empire Presents: Long Live Dolph, a compilation album from the independent label, which features appearances from nearly every artist on PRE, including Key GlockBig Moochie GrapeKenny Muney and more.

Watch “King Sh*t” here!

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ATAK Releases Demon [Prod. By DJ Plugg]

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West Denver native ATAK drops new visuals to “Demon” off of his upcoming Prayers EP. Produced by DJ Plugg. Directed by GG Productions.

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Stephen Herman Jr. & Bubba Sparxxx Shares “Life’s Quite Nice”

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Stephen Herman Jr. and Bubba Sparxxx are back with a brand new single, “Life’s Quite Nice,” and it’s a must listen! Originally crafted by Herman Jr., this track took on new dimensions when Bubba Sparxxx got involved, infusing it with fresh, classic energy and depth.

Drawing inspiration from Bubba Sparxxx’s iconic hit “Deliverance,” the result is a mesmerizing blend of heartfelt lyrics, captivating melodies, and soulful vibes that will resonate with listeners of all backgrounds.

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Big YBA Show & Prove With ‘Definition Of Living’ Deluxe Album

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Upping the ante, NC representative Big YBA unloads the Deluxe edition of his most recent album the Definition of Living. Featuring five new tracks including “New York,” “For Your Love,” “Rap Assassin,” “Rebellious,” and “Cut ‘Em Off,” which was premiered by way of popular live performance platform Off The Curb, the enhanced body of work accents the original flawlessly.

Three months removed from his “Swag Surfin'” sampling collaboration “Hypnotic” featuring Rich The Kid signee SetitOff83 and the strategic seeding of LP standouts “30, “Rookie, “Lord Forgive Me,” “Venting Session,” “Mercy,” and “DOA,” the now 20 track collection of songs includes a lone guest appearance from GetRichZay while production duties are handled by Jozzex, KH Beatz, Maineestreamm, Prod No Heart, and Trippy XVI.

Raised in Durham, Big YBA is rapidly emerging as one of the most electrifying young artists from the Carolinas. With a brand built on authenticity, his versatility and melodic sound have allowed him to break through the industry release after release. Determined to experience success outside of his hometown, he views his personal and professional growth as motivation for listeners with similar ambitions.

Stream the Definition of Living (Deluxe) via Nu Nation / Vydia as well as watch his Off The Curb performance visual for “Cut ‘Em Off” after the jump.

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