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Jay Critch Shares “Up All Night,” A Breezy Party Anthem

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Putting his borough on his back as he continues a new phase of his career, Jay Critch is on a mission to ascend to NYC rap’s upper echelon. Showing us how he throws down in a breezy new banger, Jay Critch shares Up All Night.” Produced by Cozier, who applies an Afrobeats-inflected bounce under slinky keyboards and plinking xylophones, “Up All Night” finds Critch thinking about how far he’s come, from Clinton Hill corners to penthouses in Manhattan. Though he has more than he ever thought he’d have, “Up All Night” proves that all the success in the world won’t keep him from looking over his shoulder: “I been feelin’ paranoid, got me runnin’ red lights/Back when I was doin’ wrong, I was movin’ so right/Now I’m livin so fast, still prayin’ at night.” Despite his demons, Critch resolves to celebrate life’s pleasures, large and small: “I’m on the plane thinkin’ bout all the times I was out in the cold now I got my wrist frozen.” The video finds the 24-year-old rhymer traveling to Trinidad & Tobago for tropical days and debaucherous late nights.

“Up All Night” is the latest in a run of singles from the 24-year-old Brooklyn rapper. In September, he reconnected with his mentor and frequent collaborator Rich The Kid for only the second time since 2019 with his single Lefty” (over 1 million views). In August, Critch shared the beat-shifting banger Close To Me/Active,” combining two hard-hitting songs into one and proving why he remains Brooklyn’s big dog. Earlier this year, Critch connected with Harry Fraud for the airy, REVOLT-praised “Born With It.”

Since he burst onto the scene as a teenager with singles like “Ad Libs” and the beloved Hood Favorite mixtape, Jay Critch has been one of New York’s favorite sons. His collaborations with Rich The Kid and Famous Dex on the Rich Forever mixtape series remain the stuff of legend, but he hasn’t stopped switching up his style or releasing new heat for the streets. His 23-track 2021 effort Critch Tape found the artist expanding his sound to absorb drill and other prevailing street styles. The tape featured collaborations with fellow New Yorkers Fivio Foreign and Lil Tjay, as well as influential figures Skillibeng and Drakeo The Ruler. Critch recently expanded his CV to include modeling, as he modeled for the Kors x Ellesse campaign alongside Emily Ratajkowski earlier this year.

Currently hard at work on Jugg Season, his upcoming follow-up to Critch Tape, the Clinton Hill colossus prepares to resume his Five Borough takeover. Stay tuned for much more.

Watch “Up All Night” here!

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Lil Yachty Traverses Previous Lanes With ‘Let’s Start Here.’ & Premieres Video “sAy sOMETHINg”

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Lil Yachty continues to grow his legacy as a creative maverick with Let’s Start Here. (Quality Control Music/Motown Records). The Grammy nominated artist who’s known for challenging the status quo and disregarding expectations on his artistry does just that on this new album. 

For many months of 2021-2022 the acclaimed musician poured himself into a full band experience in the studio day and night with stints ranging from El Paso to Brooklyn. A deep, introspective and expansive Psychedelic Alternative album “Let’s Start Here” came to life Executive Produced by SADPONY. His longtime love of Pink Floyd’s “Dark Side of the Moon” and multiple psychedelic journeys influenced this ambitious and intimate album. The work will be enjoyed today on January 27th worldwide.

This ambitious and realized album serves as an introduction to a new era of craftsmanship. 

Listen to Lil Yachty’s new album Let’s Start Here., here.

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27Delly Expands His Sound On New ‘Wake Up’ EP 

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27Delly never ceases to amaze with his ability to trailblaze a new path. His latest EP, Wake Up, is a smooth ride into the mind of one of Harlem’s youngest stars. Delly has found a way to create moments with his charm and musical talent for years. This time, he decided to do a complete 180 and make a project full of melodies and R&B-leaning tunes. With six tracks, 27Delly was able to satisfy his fans with a 13-minute audio adventure to show a more polished side of the youthful multi-hyphenate. 

Every track on the album presents a new arena for 27Delly to play at the highest level. The project starts with an impressive OTP-produced smash entitled “Hit The Town.” The upbeat bass-heavy banger is a familiar sound for long-time 27Delly fans. Then shortly after, the project leads into Delly’s Billboard-approved track, “Gimmie That.” The Caribbean-themed record is an ode to Delly’s West Indian influences. Tracks like “High Road” and the TRAVI-assisted “Lambo On Fire” help keep the EP’s flow strong. 

27Delly’s involvement in the web3, web2, and crypto space has been heralded over the last year or so. His last single was serviced as an NFT, available now via Glass XYZ. There’s no limit to where Delly’s brain can go. He’s open to any idea that can promote growth. Fans never know what to expect from Delly sonically; they learn to expect greatness. Thankfully, the Harlem-bred MC is just getting started on his creative journey.

Turn off your alarm clock and press play on Wake Up HERE via 300’s Sparta Distribution today!

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OTR Records Partners W/ Queens Rapper Cream Da Villain

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Surging Los Angeles based label OTR Records known for housing acts such as Pacman Da Gunman, Swifty Blue and rising San Diego star 22Gfay has partnered with its first east coast artist, Queens rapper Cream Da Villain. The Dominican born, retired graffiti artist was heavily influenced by G-Unit and 50 Cent growing up and now looks to be yet another Queens rapper to make a lasting impact in the music industry. 

Cream has been hoarding songs in preparation of a special moment such as this partnership with OTR Records. He plans on releasing three volumes of his new mixtape series “Standing on Business” within the next calendar year. The first to be released within the next sixty days. 

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