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J. Lock Is Ready To Go Next Level

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J. Lock is a true student of the game. His versatility is as strong as his will to create fire music. The Mississippi-born recording artist has been recently honing his skills in Atlanta. Since 2021, J. Lock has become a more notable name in the music space. Lock is a great learner and knows how to make a fire song for the ladies. His fanbase is steadily rising, and plenty of people are ready to see him win. His newest single is coming out soon, so we wanted to connect with him ahead of it.

Check out our dope conversation with J. Lock here below!

What city are you from/ Where are you based now?

I’m from Forest, Mississippi. I moved to Atlanta in 2021 when I turned 18 for music and my label Stoner Road Music. There’s been so much movement and growth since I made the transition. I’m glad I did. 

What made you choose the artist name?

One of the reasons for my choice of name was because I wanted something similar to one of my favorite artists J. Cole, but also because it was close to my biological name. 

You make a lot of music for the ladies. Tell us the story behind “Selfish” for those who have yet to listen. 

The name speaks for itself, but “Selfish” is about a guy who wants to be with a girl and doesn’t want anybody else to have her. He’s selfish for her. 

Has your upbringing played a role in shaping who you are and defining your sound today? If so, how?

Of course. My upbringing taught me discipline, patience, drive, and a lot more. My mom taught us to go after anything we want and to work hard for it. When she left to serve in the military to give my siblings and I a better life, that’s when I knew I had to step up and take my career seriously. The jazz and blues that my family always played in Mississippi influenced my music heavy. It’s also where I discovered Motown Records. 

How would you describe your sound to readers who may need to become more familiar with you?

My sound depends on the season. I would describe it as melodic, lyrical, even wavy and smooth when it comes to certain tracks.

What ultimately inspired you to dedicate yourself to a music career?

If you want to do something and really do it, you should be dedicated and committed. I always had a love for music and I knew I wanted to take it seriously and make a name for myself in this industry.

Your videos are movie quality, why is it so important to provide dope visuals in today’s music space? 

Thank you, I appreciate that. Visuals have always been important in music. It’s important because your vision for the song comes to life in a creative and artistic way. Your audience gets to see your vision for the song and it has to be great quality. Something they won’t forget.

Do you have any hobbies outside of music? What do you do to stay creative?

I love to play basketball and workout. I also like to watch tv when I get time. To stay creative, I just try to be present and to live and take everything in.

What were you doing before music?

Well before I was signed to Stoner Road Music, I was working at Wendy’s and McDonald’s. Using that money to fund my music career. Kids today need to know that a hustle is a hustle and not to feel discouraged for doing a regular job. As long as you stay focused and believe in yourself, big things can happen for you. 

Who are some of your main musical influences?

J.Cole, Drake , Kendrick Lamar 

What are some of your music career goals for the future?

 My goal is to constantly get better at my craft and be the best artist I can be. And of course, I’m looking forward to many plaques and musical accolades. I was just in LA for Grammy week. We went to a lot of industry events and Grammy parties. I hope to be nominated for one someday.

What’s next for you? Are you working on any upcoming projects we should be on the lookout for? Include some dates if you have them.

What’s next for me is still dropping hard singles for the fans. Fans should be on the lookout for “Selfish” ft RL, it’s a great track. As far as projects we shall see.

What message do you hope fans take away from your music?

It’s okay to be the way you are, as long as you’re honest and truthful to whatever you believe in.

Where can we follow you on social media?

Instagram – @J.lockofficial , Twitter @SRM_JLock, YouTube – J.lock_Srm

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Artist To Watch

BermudaCal’s Music Video Mastery takes centerstage leading up to new album “The Divinity of Doubt”

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In a world where the essence of urban culture is often captured within the constraints of a stereotypical narrative, BermudaCal stands out as the true architect of soundscapes that redefine experimental rap. The recent release of his music videos “Promise Me You’ll Be Alright,” “Pulse,” “Silver Lining,” and “GOD” is more than an introduction to his album The Divinity of Doubt; it is an invitation to an immersive experience of a complex soul. BermudaCal bares his spirituality, layering his raps with varied vocal tones to convey a complex relationship with faith and the often-frustrating pursuit of understanding mental health in a world that can feel indifferent.

Directed by the unseen lens of New York’s shadows, “Promise Me You’ll Be Alright” captures the essence of the city’s pulsating contradiction. Filmed in Brooklyn’s chilling December air, the music video offers a backdrop of engaging beats and melancholy piano melodies that juxtapose the dark lyrical themes portrayed. “Pulse” is an embodiment of life lived out loud, set against the electrifying backdrop of Times Square. BermudaCal channels the ceaseless energy of the city that never sleeps, merging genres and unraveling the cadence of urban nights. The visuals are vibrant and frenetic, mirroring the relentless rhythm of the iconic locale, making every viewer feel the potent buzz of the metropolitan pulse.

Set amidst the tranquility of Central Park, “Silver Lining” explores the yearning for unwavering love and devotion. Through the fusion of evocative jazz hooks and the modern cadences of hip-hop, BermudaCal creates a track teeming with poignant questioning and rich metaphors, crowned with a haunting saxophone solo. With “GOD,” BermudaCal returns to his roots in Bermuda. The intimacy of this track is amplified by the personal visuals, shot by Edd Roberts and PIGG FILMS, which juxtapose the grandeur of natural landscapes with the internal struggle of seeking divine answers.

BermudaCal’s music genius doesn’t merely operate within the music but within the fabric of the urban tapestry, where each video becomes a time capsule for the contemporary state of being.

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Poiison & Styles P Drops New Collaboration “Big Boys”

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The LOX’s Styles P joins Poiison in the Boss Life Music Group presented music video for “Big Boys.” Serving as the commercial follow up to 2023’s “I Can’t Fall In Love” with Sha Money XL, which has already organically earned 100K+ streams since it’s debut in October, the Hip-Hop vocalist/songwriter finds herself trading bars with the decorated D-Block diplomat and fellow New York native about navigating romantic relationships without proper male guidance.

Hailing from Queens, Poiison passionately channels her life experiences into music, infusing pop and soul melodies with profound lyrical skill. Inspired by diverse artists like Madonna, Sade, Rick James, Lil Wayne, and Travis Scott she maintains a unique sound that captivates listeners; making their hearts and bodies move. As a multi-talented creative, Poiison actively oversees the details of her visuals, taking on the role of director to authentically deliver her perspective to the world with a fun and magnanimous spirit.

Her star quality and charisma are undeniably evident in her content. Parallel to her imagination, the release of her La Madrina mixtape series echoed creativity while showcasing her interpretation of well known industry records. Poiison’s development has led to performances alongside renowned artists such as 50 Cent, Ciara, and Robin Thicke. Poiison strives to create timeless music that conveys powerful messages rooted in real-life stories.

Press play on the Nimi Hendrix-directed visual for “Big Boys” as well as stream the official audio below via Roc Nation’s indie distribution company Equity.

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Josvani Releases New Single “Low Lights” Ahead Of Tour

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Josvani has released a new track called “Low Lights” which is accompanied by a seductive visual. The beat of the song is irresistible and will make you dance. The lyrics depict a day in Josvani’s life and his struggles with entanglements.

“Low Lights” filmed by Nimi Hendrix showcases New York City’s beauty and Josvani’s calm demeanor. He expresses his position with facts, not arrogance, making him an instant fan favorite.

As Josvani gains momentum, he is heading on tour with T-Rell, 4fargo, Pretty Brayah and friends.

“Low Lights” is out now on all major streaming platforms. Follow Josvani on Instagram for updates on his new releases and upcoming events.

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