Artist To Watch
Emerging Artist Toso Drops Empowering Single “Lotta Doe” and Delves into his Musical Journey
Los Angeles-based rising star Toso (@tosomusic) is poised to make waves in the music industry with his latest release, “Lotta Doe.” Known for his captivating lyrics and melodic style, Toso’s music exudes both depth and lightheartedness, striking a chord with listeners. Drawing inspiration from a wide range of musical influences, he has masterfully crafted a sound that sets him apart from his peers.
Originally hailing from Providence, Rhode Island, Toso took a courageous leap and relocated to Los Angeles in pursuit of his dreams. Reflecting on his journey, he shared, “I grew tired of the cold weather and the monotony, so I packed up my car and embarked on a journey to Los Angeles, California, where I currently reside.” This bold move and change of scenery played a pivotal role in shaping Toso’s artistic direction.
When it comes to his chosen moniker, Toso explained, “I go by the name Toso, pronounced ‘Tuh-Sow,’ although some people pronounce it as ‘Tow-Sow.’ It’s a shortened version of my middle name, which, in Nigerian, translates to ‘Glory be to God.'” Having been called by this name since childhood, it felt like a natural fit for his musical endeavors.
Describing his sound to those unfamiliar with his work, Toso emphasized the versatility he brings to his music. “My style is incredibly diverse because I let the beat dictate my sound,” he stated. “For one song, I might adopt a J-Cole or Jay-Z approach and deliver hard-hitting bars. On another track, I might employ minimal lyrics to create a captivating sing-along vibe.” Toso’s ability to experiment with different sounds keeps his music fresh and exhilarating, showcasing his growth and evolution as an artist.
Passion serves as Toso’s driving force in creating music, as he aims to share the same joy and excitement he experiences during the creative process with his audience. “Writing an incredible song that I absolutely adore, only to get bored of it, is precisely why I’m so passionate about music,” Toso confessed. He finds motivation in knowing that his fans will connect with his music on a profound level, experiencing the same emotions he pours into each track.
Throughout his musical journey, Toso has drawn inspiration from a diverse range of artists who have indelibly influenced his style and life. Ludacris, Eminem, Nas, Jay-Z, and Wiz Khalifa are just a few of the names that have left an indelible mark on his passion for hip-hop and his decision to pursue music as a career.
Toso’s focus is currently set on promoting his single, “Lotta Doe,” which is scheduled for release on June 16th, 2023, accompanied by an enthralling music video. The song serves as a motivational anthem for individuals who work hard and refuse to rely on handouts. Toso’s intention is to inspire listeners who face the challenges of being independent artists in an industry saturated with talent.
Looking ahead, Toso has ambitious plans for his music career. He intends to release a series of singles throughout the year and is also working on another album. As he continues to build his fan base and expand his catalog, Toso aims to collaborate with established artists to further elevate his artistry.
Through his music, Toso hopes to convey his unique perspective and creativity, encouraging listeners to explore his discography beyond the upcoming project. “I’m the type of artist that anyone can listen to,” he expressed. “So hopefully, after enjoying this project, you’ll delve into my past albums and singles, and join me on my musical journey.”
To keep up with Toso and his captivating musical journey, fans can follow him on Instagram @tosomusic and subscribe to his YouTube channel, The Real Toso. With “Lotta Doe” serving as a testament to his artistry, Toso is poised to captivate audiences with his distinctive sound and thought-provoking lyrics.
Listen here: Spotify – https://open.spotify.com/track/0dhN3BsXU8vVfWuH6N8hHV?si=d15481566b414b5f
Apple Music – https://music.apple.com/us/album/lotta-doe/1690737376?i=1690737377
Youtube video –
Artist To Watch
Rising Star Swagg2x Brings a Unique Sound to the Music Industry
Swagg2x, is an artist that has always had music running through his veins. From a young age, his passion for music was ignited by his father. He is who introduced him to musical creations at a church banquet and later in the studio. Since then, Swagg2x continues to be an unstoppable force. In addition to building a lasting legacy in the music industry.
A Passion for Music Ignited Early
Swagg2x’s journey began in 7th grade when he first took the stage in his school talent show. His natural ability to captivate an audience matched with his drive to pursue music as a career was apparent early on. He started gaining recognition in the Chicago area, winning and placing in local talent shows. Over the years, Swagg2x has honed his craft through countless hours of writing and recording timeless music. Often delivering high-energy performances that leave lasting impressions.
Growing up, Swagg2x and his brother KingKay were introduced to classic soul and R&B music by their grandmother. She further taught them iconic dance steps to songs like The Temptations’ “My Girl.” This early exposure to music would lay the foundation for what would become their musical journey. They began performing as a group with friends from their neighborhood, learning about the music business. Additionally, with the guidance of their manager, Trusun, hailing from Atlanta, buzz began to start. This early exposure to music, performance, and management shaped Swagg2x’s approach to his career.
A Global Vision for Music: ChiStyle
In college, Swagg2x moved to Oklahoma, where his musical perspective expanded even further. He was introduced to a range of musical styles, including hip hop, Southern rap, and the regional dance craze known as “Jigging.” These diverse influences helped Swagg2x develop what he calls “ChiStyle,” a fusion of his Chicago roots with the eclectic sounds he encountered in college. This unique sound became the foundation of his music, combining high-energy performance with socially-conscious lyrics and a style all his own.
While in college, Swagg2x also performed in local shows in Louisiana, Oklahoma City, and Atlanta with a group called Street Poets. These experiences expanded his musical horizons and connected him with key figures in the industry. One pivotal moment came when Mr. Crunchy Black of the legendary hip-hop group Three 6 Mafia reached out to collaborate on a song. This marked the beginning of a new chapter in Swagg2x’s career, one that would propel him into the spotlight.
The Empire and the Vision for the Future
Swagg2x is not only focused on his music career but also on making a significant impact in his community and beyond. Partnering with HYPE Magazine and launching his own digital music platform, TuneClout, Swagg2x aims to revolutionize the music business. His company, GlassHausRecordsLLC, is poised to become a major player in the industry, providing not only a new sound but also a new outlook on Chicago’s culture and global issues.
But Swagg2x’s aspirations go far beyond personal success. He wants to use his music to provide economic growth, create generational wealth, and inspire youth worldwide. He believes that through hard work, faith, and perseverance, his peers can accomplish their goals and transform their lives. His message is simple but powerful: “Keep God first, and the rest will follow.”
A Force to Be Reckoned With
Swagg2x’s impact on the music industry is just beginning. With his unique sound, dedication to his craft, and his desire to make a difference, he is well on his way to becoming an irreplaceable force in music. Through his music, his platform, and his community-driven initiatives, Swagg2x is ready to leave a lasting legacy that goes beyond just the charts—it’s about uplifting others and creating positive change in the world. Keep an eye on Swagg2x; this rising star is destined for greatness.
Artist To Watch
West Denver native ATAK teams up with Ron B & Skor Dawg for his new music video “Pop’d”
West Denver native ATAK teams up with Ron B & Skor Dawg for his new music video “Pop’d.” Shot by Anderson Flicks. His new album “For The Win” is set to drop on January 23rd and will be entirely produced by Loot Pecker.
Artist To Watch
Virginia’s G Sambo Kicks Off The Year With “Old Soul” Single + “Tony” Visual
GSambo is one of the most consistent rappers from Virginia. The Southern-bred is continuing his impressive streak with his latest singles, “Old Soul,” and his visual for “Tony.” After providing fans with a Christmas gift by dropping off “Tony,” he doubled back at the top of the year with his newest release, “Old Soul.” Both tracks help the fiery bar spitter maintain his status as a top talent from the same state that has brought us talented street artists like Pusha T, Young Money Yawn, FNF Chop, Young Crazy, and more. GSambo is no stranger to the spotlight. He is known for rocking shows and getting people moving.
He has shared stages with top-level artists like Rod Wave, No Cap, and Seddy Hendrix and went bar for bar with PRE’s Key Glock. Their cult classic track “Faygo” caught the attention of major global labels and distributors, including EMPIRE, UnitedMasters, 300 Entertainment, and Quality Control. GSambo’s undeniable flow pairs well with his unique look and infectious energy. After facing legal issues, he is looking to shift his focus to becoming the best artist and man he can be, both in and out of the booth. His fast-growing fan base eagerly awaits his ascension to stardom, and he’s been poised for the next level for a while now. In the past, GSambo has received support from top outlets like iHeart, HipHopWeekly, The Breakfast Club, and many more.
Listen to his latest song, “Old Soul,” and press play on his exciting 4K-visual for “Tony” after the jump!
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