Music Videos
Danny Towers & DJ Scheme Announce Project, Nab Babyface Ray for “Trap Baby”

Danny Towers and DJ Scheme hit harder than any Florida duo since Marcus Bennett and Mike Lowery. Teaming up with a fellow Bad Boy from a different city, Towers and Scheme share “Trap Baby,” their new collaboration with Detroit star Babyface Ray. A glistening and propulsive anthem, “Trap Baby” matches chiming bells with the distorted drums that define the Michigan rap scene, providing a runway from which Towers and Ray can take off. Towers boasts about how his innovative hustling habits (“trap shut down but I open it for takeout”) fueled his luxurious lifestyle, while Ray follows with a tight sixteen that doubles as an MBA-level business class. Together, the two emcees from opposite ends of the map can rise from rags to riches in just a few easy steps.
“Trap Baby” follows Towers & Scheme’s bruising new single “Florida Water” ft. Luh Tyler & Ski Mask The Slump God, which racked up over 1.5 million combined streams and earned praise from XXL, Stereogum, HotNewHipHop, and more.
Rising in the Florida rap scene that helped birth the SoundCloud underground, the creative relationship Danny Towers and DJ Scheme reaches back over half a decade. Born and raised in Orlando, Towers has been a member of the Members Only and Very Rare collectives since 2015, regularly collaborating with the likes of Ski Mask The Slump God, XXXTentacion, and more. Palm Beach native DJ Scheme worked his way into the scene as a DJ and producer, starting his career as a tour DJ for wifisfuneral before linking up with the Members Only crew shortly afterward.
The duo first officially connected on Scheme’s debut EP PRESEASON, serving up the upbeat “RVD” and the massive underground hit “How You Feel? (Freestyle),“ featuring Ski Mask The Slump God and Lil Yachty, which generated over 100 million on-demand streams en route to GOLD certification by the RIAA. Towers appeared on multiple highlights from Scheme’s FAMILY album, including “E-ER” which reunited the four artists behind “How You Feel?” and once again went GOLD. Both Towers and Scheme are fixtures at Rolling Loud Festival, performing at nearly every event since its founding in 2015.
With more music on the way, Scheme and Towers aim to remind the world that Florida still runs the underground. Stay tuned for more.
Stream “Trap Baby” ft. Babyface Ray here!
Artist To Watch
Latrell De’Sean Releases “45” Music Video

Latrell De’Sean is unique, catchy, and undeniable as an emerging artist with his raw lyrics over a sing-a-long flow and honest exterior in the fiery new visual of his breakout single “45.” In survival mode, the visual displays imagery of gunshots and chaos that portray the chaotic times society is living in right now. As De’Sean sits with his back to the madness, he raps about the destructive force he possesses as he endures life’s harsh reality on his path to luxury.
He raps: “So I’m toting on this 4-5/Hoping it don’t go down/Hoping that the danger don’t come my way/Cause if it do, then I’m blow mine/Take a Ni**a soul/I’m sorry Father God if I put one away.”
“45” is the perfect origin point for newfound fans of the Dallas native as it showcases his signature southern sound that has already accumulated over 11,000 monthly listeners on Spotify based on his catalog’s biggest songs such as “Heartbreaker’s Diary,” “Love Is War,” and “M.I.A. in Miami.” The new single is a follow-up to De’Sean’s 2022 album, AntiHero.
The latest release promises more new music from Latrell De’Sean on the horizon as his popularity spreads contagiously from local to regional to nationwide. To date, “45” has generated over 153,634 streams on Spotify. Now is the perfect time to hop on the Latrell De’Sean bandwagon.
Watch “45” below, and afterward, hear more Latrell De’Sean music on Spotify.
Music Videos
BUZZING ST. LOUIS RAPPER BLAKEIANA RELEASES MUSIC VIDEO FOR “BING BONG” REMIX FEATURING SEXYY RED

Exploding out of “The Lou” as the city’s next artist to break, buzzing 23-year-old St. Louisan rapper BlakeIANA serves up a scorching Official Remix and music video of her viral banger “Bing Bong” featuring Sexyy Red today. By jumping on the track, fellow hometown hero Sexyy Red connects with BlakeIANA to represent for St. Louis in true form, fueling her momentum in the process.
Listen to “Bing Bong (Remix)” [feat. Sexyy Red] HERE and watch the music video HERE.
Sexyy Red injects the track with racy and raw bars as BlakeIANA’s irresistible hook remains unshakable and her standout bar memorable as she says, “pulled a him on him, now he swear he can’t stand Bi**hes.” In the accompanying visual, Sexyy Red calls BlakeIANA and invites her to Las Vegas. The two are seen tearing up the Strip together in a Pink Hummer limousine. It stands out as St. Loui’s answer to The Hangover! Meets “country grammar.”
In other big news, Moneybagg Yo recently welcomed BlakeIANA to the stage during his sold-out show at Chaifetz Arena in St. Louis. The audience roared as she delivered an unforgettable performance of “Bing Bong.” Watch HERE!
Last year, she initially dropped “Bing Bong,” and it ignited a flurry of activity online. It generated millions of views on TikTok and nearly half-a-million total streams on Spotify. Among many ardent fans, she garnered support from none other than JT of City Girls who proceeded to rap along to “Bing Bong” on Instagram. The track illuminates her airtight flow, deft wordplay, and undeniable knack for a hook.
Music Videos
DAMIAN LILLARD SHARES “PAID IN FULL” WITH CAMEO FROM CAM’RON

Acclaimed Rapper and NBA Star Damian Lillard, famously known as Dame D.O.L.L.A., has shared a brand new music video to “Paid In Full” featuring Tobe Nwigwe from his latest album Don D.O.L.L.A. The track boasts a cameo from Cam’ron who famously starred in the 2002 film to recreate the nostalgic scene. Don D.O.L.L.A. boasts impressive contributions from industry heavyweights and rising stars like Lil Wayne, Rick Ross, Ty Dolla $ign, Jordin Sparks, Rexx Life Raj, Sy Ari Da Kid, Christina Mackey, Brookfield Duece, and more. The album was featured on XXL, Vibe, Hypebeast, Uproxx, HotNewHipHop, and more.
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