Music Videos
Chicago Upstart Lil Nuu Drops “Emergency Room”
Lil Nuu, the 22-year-old Chicago rapper who cemented his spot on the scene in March with the hard-hitting, streets-first anthem “Wicked Inna RaQ 2” featuring hometown hero G Herbo – whose video netted over 1 million views in its first five days out – follows up with “Emergency Room,” the brand new single + video out now via Island Records. “Emergency Room” explodes with the same caliber of fired-up energy that earned Lil Nuu his reputation last year when he first made waves with his original string of career-defining singles, “Wicked Inna RaQ,” “LaLa,” and “Up On Us.”
Lil Nuu’s artistry is deeply tied to the lineage of Chicago rappers that came before him but with a fresh sound all his own. “You can see my story and catch my vibe. I’m not faking it or forcing it,” he explains. A self-admitted “crack baby,” he was raised by a friend of his mother’s while she battled addiction. “All I knew was to depend on myself; I couldn’t depend on nobody else.”
Poverty and circumstance forced him into the treacherous east side of Chicago – between Stony Island and Rainbow Beach, a part of town that deserves credit for much of the Windy City trends in slang, fashion, and music. “If you can make it out of there, you can make it anywhere,” he paraphrases Ol’ Blue Eyes. By age 12, Nuu had seen the inside of a jail cell, but despite the pain, he insists he would not change anything.
In high school, Nuu traded his basketball and baseball skills for a microphone. A friend advised him to rap about his life, especially given his popularity and influence. “People got behind it,” he affirms. “It just went from there.” “Wicked Inna RaQ,” a hard-hitting account of life on the streets, caught the ear of entrepreneur G Herbo, who grew up in the same neighborhood, and asked if he could collaborate with an added verse.
The original “Wicked Inna RaQ” was a strategic turning point that led Nuu to Island Records via his co-sign with G Herbo. The track changed Nuu’s life – but it is just one lane. “I want to put out different types of music, and it comes with growth,” he says. “I understand both sides of the world, and I know how to talk to all people. There’s a real story behind me. I went through the fire, and I’m still going through it,” the young artist adds. He aims to become the Chi’s next star and teach the youth about all that comes with living in the street. “My music is gonna tell you what I did, but it’s gonna show you the consequences too.”
Stay tuned for more Lil Nuu in 2023.
Virginia Beach rapper J.R. Clark and rising talent KAI$er join forces for “Stay Solid”, a no-frills anthem about loyalty, resilience, and standing firm in a world that too often rewards the opposite. Released via Vintage Sound Entertainment, the single pairs sleek production with razor-sharp verses that reflect each artist’s commitment to authenticity—both in life and lyricism.
“Stay Solid” is more than just a street sermon. It’s a statement: one that encourages listeners to stay grounded, trust their instincts, and never fold under pressure. As J.R. Clark spits vivid lines born from real-life experience, KAI$er provides the perfect counterbalance with a smooth yet commanding delivery that underscores the song’s message. The chemistry is undeniable. The result? A track that sits comfortably between classic hustle rap and modern motivational soundtracks.
Check out the video below:
Star2 and Luh Kel release the new single and video “First Class”. The flirty track is a serenade to the perfect girl who deserves first-class treatment. “When I drop a song it’s like a movie came out // I put you in a diamond ring, I don’t play round,” sings Star2. Star2 and Luh Kel combine their talents to create an irresistible track about spoiling that special someone with the finer things in life. The music video, directed by Chico Bennett filmed in Pattaya, Thailand, features Star2 and Luh Kel together as they paint a picture of luxury and romance with that sexy girl.
Listen below!
Grammy-nominated rapper Wiz Khalifa and world champion surfer-songwriter Makua have teamed up with Ozium to drop“Clear the Air,” – a bold new single and music video challenging cannabis stigma while celebrating their shared passions for music, surfing and cars.
For over 50 years, Ozium has been a trusted name in air care, originally designed to combat airborne bacteria rather than just mask odors. Over time, it became a go-to for cannabis enthusiasts, earning more than 50 hip-hop shoutouts– including one from Wiz himself.
Now, Ozium’s“Clear the Air” campaign – developed with independent creative agency Madwell– embraces this cultural legacy. “This campaign is all about authenticity,” says John Rabenhost, CEO of Niteo Products. “Wiz and Makua embody the brand’s deep-rooted connection to music, lifestyle and self-expression.”.
“Clearing the air isn’t just about smoke – it’s about energy, good vibes and keeping things fresh,” Wiz Khalifa said. “I’ve been rocking with Ozium forever, so this just made sense. Whether you’re in the studio, in the car, or just chilling, you gotta keep the air right.”
Ozium campaign also includes a sweepstakes for exclusive merch featuring one-of-a-kind jewelry crafted by the bling legends at If & Co — who also created the Ozium bracelet adorned by Wiz in the music video.
“Back in the day when we were considered ‘bad boys’, our days were surf, sing, smoke, repeat,” said Rothman. “Back then it was not only taboo, but illegal, and Ozium was always there to clear the air. Nowadays, we use it to rid our lives of all the insane kid smells ravaging our house and home. Thank you for always being there to clear the air for us, Ozium!”
Watch the music video and enter the jewelry giveaway HERE.
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