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CEO Trayle Takes Things Slow with his “Craxk Flow”

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Even the most indomitable horror villains have their weaknesses, and for a brazen bogeyman CEO Trayle, that Achilles’ heel is love. Taking a breather from his haunting of Atlanta, Trayle shares his new video for “Craxk Flow,” a standout from the acclaimed HH5 mixtape released on Halloween. Bolstered by Trauma Tone’s seductive saxophone production, “Craxk Flow” finds the artist who calls himself “Mr. Back Door” recounting his struggle with romantic consistency. Though he regales his love interests with lavish gifts, he falls short when it’s time to commit, but with good reason: “Remember I had that b**** that stayed on Gresham Road/And I had that other b**** that stayed on Candler Road/And I had that other b**** that’s raised up by the 4/Told that b**** be careful with my heart cause that s*** broke.”

Directed by Never Panic Films, the video for “Craxk Flow” sees Trayle cooped up at the coziest secret lair of any supervillain in recent memory. Whether he’s sitting at the piano with his crimson Celine jacket draped over his shoulders, or kicking up his Dior sneakers on the table of his dimly-lit dining room, it’s clear that the suit-clad saxophone player soundtracking Trayle’s gloom from outside of his window is insufficient company to warm his ice-cold heart.

“Nightmares & Dreams” is the second video from HH5, which received “Best New Music” accolades from Pitchfork, the crowning achievement in a busy year for CEO Trayle. It arrived weeks after Vier, a four-track EP released in July alongside a Q&A with The FADER. The title of the EP translates into the number four in German, a number with mythical and historical significance in Trayle’s life–beyond being the source for his explosive nickname C4. Nine years ago, on July 4th, Trayle suffered seven gunshot wounds as he successfully fought off an attempted home invasion. Trayle survived, but he suffered emotional scars that he still processes every day. The rapper explored his trauma and expressed gratitude for the little things on his recent single “July The Fourth,” the EP’s closing track. Vier followed in the wake of Trayle’s 8-song mixtape The Collection, home to highlights like “Of Course,” the tape’s closing track. Trayle recently made a splash with his From The Block freestyle, where he performed his song “Song Cry,” which racked up over 250k views in less than one week.

CEO Trayle is following in the footsteps of his hero Gucci Mane, crafting street raps that are at once down-and-dirty and refined. The 28-year-old artist’s music found an audience, and earned praise among publications like PitchforkAudiomack, and many more, for his gritty bars and sinister steez. Trayle’s trajectory skyrocketed after he released “Ok Cool,” a viral hit that generated over 60 million streams and earned a remix from Gunna.

With HH5 in the books and much more music to come, CEO Trayle is primed to take over the rap game.

Watch “Craxk Flow” here today!

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SWAVY RETURNS WITH “OUT OF LINE”, HIS NEW VIDEO SINGLE

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With a melodic ear as unmistakable as his distinctive vocals, Swavy is cruising in a lane of his own. Returning with a full tank of gas and an endless supply of vibes, the Toronto emcee shares his new video single, “Out Of Line”; watch HERE. Anchored by an instrumental from producer HP.Wave that finds Swavy alternating between rapping and singing in his expressive church-trained tenor, Swavy weaves within plaintive piano chords and a soulful bass, venting his new reality while navigating around his newfound fame. Listen to the new song HERE.
 
The video directed by Malique Stone is presented as a piece of immersive journalism, inviting listeners to Swavy’s perilous home turf, alternating between shots of him posted up at the local convenience store to sitting in the back of the Maybach demonstrating how far he’s come. Coupled with his recent success, the video offers an inspiring message: after a lifetime of fighting through the darkness, Swavy might finally see a silver lining.
 
Emerging from Toronto’s fertile underground scene, Swavy set himself apart with his soul-searching, relatable, melodic tempo. Beloved in his city and co-signed by the likes of Drake, Meek Mill, and Popcaan just to name a few, Swavy is ready to achieve his lofty ambitions.
 
Stay tuned for much more from Swavy coming soon.

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MBNel Shares an Uplifting Message from Overseas in “Don’t Say” Video

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Winning fans with his raw honesty and melodic mastery, MBNel plans to rise from the streets of Stockton to the mainstream. Continuing to defy expectations in his upward trajectory from the trenches, MBNel shares “Don’t Say,” his new single and music video. A piano-led anthem with rumbling bass and ethereal vocal samples, “Don’t Say” provides Nel with the opportunity to reflect on how far he’s come, sharing stories from the struggle and contrasting them with his recent success: “Designer clothes for all the times I used to borrow clothes/They tried to set the play, I hit that audible.” In the video, Nel shares dispatches from his global travels–he navigated Amsterdam in a Rolls Royce, and jetted off to the Cayman Island to catch some rays (and some chickens).

His first new song of the New Year, “Don’t Say” arrives on the road to Started In The South, the Stockton, CA native’s next EP. Arriving during a period of sustained growth from Nel, the new EP finds him reflecting on his success and paying homage to the streets that raised him. The “south” in the EP’s title refers to its position at the bottom of the map–Nel started at the bottom, but he’s quickly emerging from his circumstances off the strength of his authentic anthems. Featuring an appearance from OTF standout Doodie LoStarted In The South is coming soon via Muddy Boyz/EMPIRE.

MBNel ended 2022 on a hot streak, releasing songs like the devastating ballad “Fadeaway,” dedicated to the memory of a fan who recently passed away, and Toxic,” a relationship drama and duet with the rising singer Haben. Born and raised in Stockton, a city in Central Cali with a busy rap scene, MBNel built a reputation on the West Coast for his combination of hummable melodies and relatable trench tales. The 25-year-old artist has a loyal following who respond to his naked authenticity, a quality on display on his 2021 project No Hard Feelings. In the wake of last year’s success, Nel is challenging himself artistically, pushing the boundaries of his sound as he continues to express his truth.

Stay tuned for more from MBNel.

Watch “Don’t Say” here!

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SleazyWorld Go Returns With Heater “Robbers & Villains”

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2023 is set to be a landmark year for Kansas City’s SleazyWorld Go, who was announced by Spotify as an Artist To Watch in 2023, and last week iHeartRadio announced him as nominee for Best New Hip Hop Artist. Today, he continues his winning streak with the release of “Robbers & Villains,” a tight 2-minute heater about expecting the unexpected, growing up in an environment like he did in Grand Rapids, MI, and then later in Kansas City, MO. He pairs hard-hitting bars with sinister humor, making bangers that have real street wisdom behind them — a skill that Sleazy’s already proven to master on last year’s “Sleazy Flow.” In the video for “Robbers & Villains,” Sleazy takes it back home to Kansas City and mobs around town with his crew, directed by Jerry Production. 

2022 was a huge year for SleazyWorld Go — “Sleazy Flow,” earned him first a co-sign then feature from Lil Baby, his first #1 on Urban Radio, and his first RIAA certified platinum plaque. While “Sleazy Flow,” set Sleazy up for success, he proved he’s here for the long haul on Where The Shooters Be. WTSB has star studded features like Lil Baby, G Herbo, Offset, Rich The Kid, and more, but it also boasts 20 tracks that showcase Sleazy’s versatility. There are hard hitting rap bangers like “Free YSL,” songs for the ladies like “Different,” and he gets sentimental about his success and how far he’s come on “Public Housing.” 

SleazyWorld Go’s rise to stardom began in 2019, following a personal transformation behind bars. The artist whose mom moved his family from Grand Rapids, Michigan, to Kansas City, Missouri, searching for a better life, wanted to move in a positive direction. Music was his method. He began parsing a dynamic range of songs on social media and cultivating a fanbase. Ahead of all that 2023 has in store for him, Sleazy asserts, “I want to keep breaking barriers and doing what hasn’t been done.”

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