Music Videos
CEO Trayle Meets His Match in “Alter Ego 2” Video
CEO Trayle’s twisty and conversational flow helps him stand apart in the street rap game. Turning his focus inward as he spars with his split personality, Trayle shares the video for “Alter Ego 2,” a tête a tête with C4, named as one of the 43 Best Rap Songs of 2022 by Pitchfork. With a sinuous beat produced by OG Parker, Beezo, DreGotJuice & Carson Hackney, “Alter Ego 2” interrogates Trayle’s conflicted mindset. Trayle attempts to better his life through his music, focusing on the positives as he raises his profile, while C4 attempts to drag him back into the streets, unable to shake the paranoia that accompanies the hustler lifestyle. “I know you shellshocked, b*tch, but everybody ain’t no enemy,” Trayle says, but an unconvinced C4 replies: “Whenever we do, n**** start to envy me/I done gave n*****s all the sympathy.”
Directed by AZae Production, the video uses camera trickery to dramatize the conversation between the song’s two characters. Dressed in all black, C4 smirks and counts his cash, while the orange-clad Trayle attempts to resist his charms and keep his life on the straight-and-narrow. “Alter Ego 2” is one of the key tracks from HH5, Trayle’s most recent mixtape.
Acclaimed by Pitchfork, who gave the mixtape its coveted Best New Music designation, HH5 establishes Trayle as one of the slickest talkers in a stacked ATL scene, twirling his soft-spoken and erudite delivery like a cartoon villain twirls his mustache. Creeping over instrumentals like Freddy Kreuger slips through subconsciouses, Trayle juxtaposes his sly wit with moments of pathos, toeing the line expertly on tape highlights like “We So Young” and “Took Some Time.” HH5 features some of Trayle’s most expansive production to date, with contributions from Dun Deal, OG Parker, Go Grizzly, Trauma Tone, and Trayle’s frequent collaborator Stribb, among many others. Home to standout singles like “Chokehold” and the complicated relationship anthem “I Love You But…,“ featured on Drake’s OVO Sound Radio, HH5 is available everywhere via Do What You Love/10K Projects.
HH5 was the crowning achievement in a breakout year for CEO Trayle. Capitalizing on the momentum of Trayle’s viral 2021 hit “Ok Cool,” which generated over 60 million streams and earned a remix from Gunna, 2022 saw the release of Vier, a four-track EP released in July alongside a Q&A with The FADER, and the 8-song mixtape The Collection, home to highlights like “Of Course,” the tape’s closing track. Trayle made a splash in Fall 2022 with his From The Block freestyle, where he performed his song “Song Cry,” which racked up over nearly 2 million views on YouTube.
With HH5 in the books and much more music to come, CEO Trayle is primed to take over the rap game.
Watch “Alter Ego 2” ft. C4!
In the mid-2000s, Don Trip was one of hip-hop’s most inferior lyricists of the era. Hailing from Memphis, he has created a career that spans decades with his soulful contemporary rap style. Today, while promoting his new album, Hell’s Kitchen, the veteran recording artist previews his latest body of work with a live performance for the album-cut called “Say Less.”
“Say Less” is a impactful track that compliments Don Trip’s signature style as he tells a story about paper chasing. Telling the haters to refocus their attention to wonder why he only talks about money, Don Trip keeps it short and sweet when conversations with the time wasters. From beginning to end, Don Trip is slick, charming, and confident on “Say Less,” and will have fans rushing to his new album eager to hear more.
Hell’s Kitchen is Don Trip’s third album of 2023. Following The Devil You Know and Long Live Pif, the latest album includes breakout singles “Kitchen On Fire,” “Return To Sender,” and “The Outsiders.” Don Trip’s latest release is the perfect origin point for the next generation of rap fans as he currently draws over 101,000 monthly listeners on Spotify.
Watch the live performance of “Say Less” below, and afterward, feel free to follow Don Trip on social media.
Viral emerging RNB artist LAW, aka Ladies Always Win, is back with a compelling record that’s sure to catch the ears of RNB lovers. She gracefully releases her highly-anticipated single “Wawa” featuring 2KBaby, as the two show and prove what it looks like when New York and Louisville link up. This new single follows a summer filled with remarkable milestones for LAW, including her exclusive appearance via On The Radar, amassing over 1 million followers on TikTok, and a breathtaking live rendition of her single “Why Me”, that left her audience in awe.
This new record is the perfect finale to LAW’s “Summer of Law” campaign that began in July. Her previous hits, including “Switch It Up,” “Buss It Down,” and “Act Like You Know,” have garnered widespread attention and solidified her position as an artist on the rise.
“Wawa” takes its name from the iconic convenience chain and weaves a narrative of chance encounters and immediate attraction. The track’s lyrics beautifully capture the essence of a serendipitous meeting between two people that can merge their paths. The collaboration between LAW and 2KBaby isn’t just about two artists coming together; it’s about two regions, New York and Louisville, joining forces to create something magical. Each artist brings their unique perspective and influences to the table, resulting in a track that celebrates the best of both worlds.
For more information about LAW and updates on her music follow LAW on TikTok, Instagram, and YouTube.
TikTok: https://www.tiktok.com/@lawandmusic?lang=en
Instagram: https://www.instagram.com/lawandmusic/
Just before he makes his debut performance at T-Mobile Center alongside Juicy J and That Mexican OT this weekend for the Major Cannabis Expo, Kye Colors‘ connects with in-house creative director Kendu for a small screen interpretation of the Shaq Gonzoe, Pierre Mathieu-Lanca, and Will Steller produced skate anthem “GLIDE.”
Serving as the first offering from the Missouri musician’s forthcoming ‘COLORMAN: GREEN’ project, the visual to the feel-good single was preceded by ‘COLORMAN: YELLOW’ and ‘COLORMAN: RED.’ “Going to the skating rink is one of my favorite pastimes. This is my first official skate song, but it’s also self-motivating for me to go out and show how much I want it,” says the LVRN (home to Summer Walker, 6lack, DSVN, Westside Boogie, etc.) managed recording artist.
J’Kye Slatton PKA Kye Colors is a rapper and producer from the south side of Kansas City. Showcasing his passion for music from an early age, Kye began writing songs as early as age 5, often using crayons as his instrument of choice. Today, Kye has evolved into a vibrant and innovative artist, weaving intricate stories and evocative melodies into each captivating cut. Following a sync on Peacock’s original series Bel-Air and his partnership alongside ATL music powerhouse Love Renaissance (@LVRN) in conjunction with Wasteland Records, the talented Hip-Hop act is poised to be your favorite artist’s favorite artist.
Watch the music video for “GLIDE” and stream the official audio on your DSP of choice via Wasteland Records/Venice Music below.
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